{"id":6319,"date":"2014-07-11T11:36:27","date_gmt":"2014-07-11T11:36:27","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/lidl-va-reduire-son-assortiment\/"},"modified":"2014-07-11T11:36:27","modified_gmt":"2014-07-11T11:36:27","slug":"lidl-va-reduire-son-assortiment","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/lidl-va-reduire-son-assortiment\/","title":{"rendered":"Lidl va r\u00e9duire son assortiment"},"content":{"rendered":"<h2>Rayons surcharg\u00e9s<\/h2>\n<p>Selon le magazine Lebensmittelzeitung, <strong>il resterait encore dans les magasins allemands des produits qui auraient d\u00fb \u00eatre vendus durant la p\u00e9riode de la Pentec\u00f4te.<\/strong> Par ailleurs le nombre de produits invendus lors des semaines d\u00e9di\u00e9es \u00e0 un pays ne cesse d\u2019augmenter, avec pour cons\u00e9quence des rayons surcharg\u00e9s.<\/p>\n<p>Durant l\u2019ann\u00e9e \u00e9coul\u00e9e Lidl aurait d\u00fb <strong>retirer des rayons pour 100 millions d\u2019euros de produits de sa marque premium Deluxe<\/strong>. C\u2019est pourquoi l\u2019enseigne a d\u00e9cid\u00e9 de r\u00e9duire non\u00a0 seulement le nombre de produits, mais \u00e9galement les quantit\u00e9s command\u00e9es. Environ 20% de la gamme serait ainsi supprim\u00e9e. Par ailleurs la cha\u00eene interviendra plus rapidement s\u2019il s\u2019av\u00e8re que certains produits n\u2019atteignent pas le chiffre de vente escompt\u00e9.<\/p>\n<p>En revanche Lidl accorde <strong>davantage de libert\u00e9 \u00e0 la direction des diff\u00e9rents pays dans l\u2019\u00e9laboration de leur propre gamme locale<\/strong>, ce qui jusqu\u2019\u00e0 pr\u00e9sent \u00e9tait principalement d\u00e9termin\u00e9 par le si\u00e8ge central en Allemagne. Ce nouveau syst\u00e8me devrait permettre de proposer un assortiment correspondant mieux aux diff\u00e9rents march\u00e9s locaux.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><em>Traduction : Marie-No\u00eblle Masure<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rayons surcharg\u00e9s Selon le magazine Lebensmittelzeitung, il resterait encore dans les magasins allemands des produits qui auraient d\u00fb \u00eatre vendus durant la p\u00e9riode de la Pentec\u00f4te. Par ailleurs le nombre de produits invendus lors des semaines d\u00e9di\u00e9es \u00e0 un pays ne cesse d\u2019augmenter, avec pour cons\u00e9quence des rayons surcharg\u00e9s. Durant l\u2019ann\u00e9e \u00e9coul\u00e9e Lidl aurait d\u00fb [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-6319","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lidl va r\u00e9duire son assortiment - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/lidl-va-reduire-son-assortiment\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lidl va r\u00e9duire son assortiment - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Rayons surcharg\u00e9s Selon le magazine Lebensmittelzeitung, il resterait encore dans les magasins allemands des produits qui auraient d\u00fb \u00eatre vendus durant la p\u00e9riode de la Pentec\u00f4te. 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