{"id":63500,"date":"2022-09-27T15:52:37","date_gmt":"2022-09-27T13:52:37","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=63500"},"modified":"2022-09-27T15:52:40","modified_gmt":"2022-09-27T13:52:40","slug":"amazon-avance-les-achats-de-fin-dannee-avec-une-prime-day-supplementaire","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/amazon-avance-les-achats-de-fin-dannee-avec-une-prime-day-supplementaire\/","title":{"rendered":"Amazon avance les achats de fin d&rsquo;ann\u00e9e avec une Prime Day suppl\u00e9mentaire"},"content":{"rendered":"\n<p><strong>Amazon <\/strong>veut devancer la crise potentielle chez les consommateurs et les probl\u00e8mes d&rsquo;approvisionnement cet automne. Le g\u00e9ant du commerce \u00e9lectronique lance la Prime Early Access Sale, un deuxi\u00e8me Prime Day mais en octobre.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00ab&nbsp;R\u00e9partir les d\u00e9penses de fin d&rsquo;ann\u00e9e&nbsp;\u00bb<\/h2>\n\n\n\n<p>Amazon esp\u00e8re que les gens commenceront leurs achats de fin d&rsquo;ann\u00e9e plus t\u00f4t cette ann\u00e9e. Dans un contexte d&rsquo;inflation \u00e9lev\u00e9e, de crise \u00e9nerg\u00e9tique en Europe et de probl\u00e8mes potentiels de fabrication, le g\u00e9ant du commerce \u00e9lectronique a tout \u00e0 gagner en incitant les gens \u00e0 faire leurs achats plus t\u00f4t. La promesse de rabais importants et d&rsquo;offres limit\u00e9es devrait y contribuer.<\/p>\n\n\n\n<p>Les 11 et 12 octobre, la Prime Early Access Sale aura lieu pour la premi\u00e8re fois : un \u00e9v\u00e9nement commercial de deux jours pour les membres Prime dans 15 pays, dont l&rsquo;Allemagne, la France, l&rsquo;Italie, le Luxembourg, les Pays-Bas et le Royaume-Uni. Ce sera comme le Prime Day de juillet dernier, mais \u00e0 l&rsquo;automne, entre les promotions de la rentr\u00e9e scolaire et le Black Friday. On estime que le Prime Day d&rsquo;Amazon a g\u00e9n\u00e9r\u00e9 plus de 12 milliards de dollars de ventes cette ann\u00e9e.<\/p>\n\n\n\n<p>En 2020, le Prime Day avait \u00e9galement lieu en octobre en raison de la pand\u00e9mie. Amazon a beaucoup appris de cette exp\u00e9rience et le d\u00e9taillant veut maintenant tirer parti de ces donn\u00e9es. En particulier, les offres de deux jours proposent des marques \u00ab&nbsp;dont nous savons qu&rsquo;on (les membres Prime, nvdr.) les recherche \u00e0 cette p\u00e9riode de l&rsquo;ann\u00e9e&nbsp;\u00bb, d\u00e9clare Jamil Ghani, vice-pr\u00e9sident d&rsquo;Amazon Prime. En retour, l\u2019\u00e9v\u00e8nement promotionnel devrait aider les clients \u00e0 \u00ab&nbsp;r\u00e9partir leurs d\u00e9penses de fin d&rsquo;ann\u00e9e&nbsp;\u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon veut devancer la crise potentielle chez les consommateurs et les probl\u00e8mes d&rsquo;approvisionnement cet automne. Le g\u00e9ant du commerce \u00e9lectronique lance la Prime Early Access Sale, un deuxi\u00e8me Prime Day mais en octobre.<\/p>\n","protected":false},"author":5,"featured_media":27557,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[206],"topic":[198],"region":[],"class_list":["post-63500","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","company-amazon","topic-e-commerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon avance les achats de fin d&#039;ann\u00e9e avec une Prime Day suppl\u00e9mentaire - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Amazon lance la Prime Early 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