{"id":63814,"date":"2022-09-30T16:00:27","date_gmt":"2022-09-30T14:00:27","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=63814"},"modified":"2022-09-30T16:00:29","modified_gmt":"2022-09-30T14:00:29","slug":"lidl-doit-detruire-ses-lapins-en-chocolat","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/lidl-doit-detruire-ses-lapins-en-chocolat\/","title":{"rendered":"Le lapin de P\u00e2ques suscite la controverse : Lidl doit d\u00e9truire ses lapins en chocolat"},"content":{"rendered":"\n<p>Ils font fondre le lapin de P\u00e2ques chez <strong>Lidl<\/strong>. La cha\u00eene de supermarch\u00e9s n&rsquo;est plus autoris\u00e9e \u00e0 vendre des lapins de P\u00e2ques en chocolat dor\u00e9 car ils ressemblent trop au chocolat de luxe de <strong>Lindt &amp; Spr\u00fcngli<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Des ann\u00e9es de bataille juridique<\/h2>\n\n\n\n<p>Les lapins de P\u00e2ques en chocolat vendus par Lidl dans un emballage dor\u00e9 ne sont plus autoris\u00e9s. Selon le fabricant de chocolat haut de gamme Lindt &amp; Spr\u00fcngli, ces friandises ressemblent trop \u00e0 leur produit. Apr\u00e8s plusieurs tentatives, la plus haute juridiction suisse leur donne raison. Lidl ne peut plus vendre les lapins en chocolat et doit d\u00e9truire tout le stock restant. Toutefois, le tribunal de Lausanne laisse entendre que le chocolat lui-m\u00eame peut encore \u00eatre utilis\u00e9, par exemple en le faisant fondre.<\/p>\n\n\n\n<p>Le jugement a \u00e9t\u00e9 pr\u00e9c\u00e9d\u00e9 d&rsquo;une longue bataille juridique, puisqu&rsquo;un tribunal de commerce suisse a donn\u00e9 l&rsquo;an dernier tort au plaignant, Lindt. Cependant, le chocolatier suisse a <a href=\"https:\/\/www.theguardian.com\/food\/2022\/sep\/29\/lindt-chocolate-bunnies-lidl-swiss-court-trademark-ruling\" target=\"_blank\" rel=\"noreferrer noopener\">maintenant d\u00e9montr\u00e9 de mani\u00e8re convaincante<\/a> que le lapin dor\u00e9 est largement reconnu par le public et que les gens peuvent confondre les deux produits, malgr\u00e9 certaines diff\u00e9rences, rapporte The Guardian.<\/p>\n\n\n\n<p>Pour Lindt &amp; Spr\u00fcngli, les lapins en chocolat font partie de ses produits les plus vendus, si bien que la marque a intent\u00e9 plusieurs proc\u00e8s pour contrefa\u00e7on ces derni\u00e8res ann\u00e9es. Les lapins envelopp\u00e9s de feuille d&rsquo;or et munis d&rsquo;une clochette autour du cou ont m\u00eame donn\u00e9 lieu \u00e0 un proc\u00e8s devant la Cour europ\u00e9enne de justice. En 2001, Lindt avait obtenu un brevet pour la forme sp\u00e9cifique en 3D, mais son concurrent <strong>Hauswirth <\/strong>&#8211; qui fabriquait \u00e9galement des lapins envelopp\u00e9s d&rsquo;or avec un ruban autour du cou &#8211; estimait qu&rsquo;un lapin en chocolat ne pouvait pas \u00eatre une marque d\u00e9pos\u00e9e. Pourtant, il s&rsquo;est av\u00e9r\u00e9 que si, et en 2021, la Cour f\u00e9d\u00e9rale allemande a m\u00eame accord\u00e9 une protection de marque \u00e0 l&#8217;emballage en or.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ils font fondre le lapin de P\u00e2ques chez Lidl. La cha\u00eene de supermarch\u00e9s n&rsquo;est plus autoris\u00e9e \u00e0 vendre des lapins de P\u00e2ques en chocolat dor\u00e9 car ils ressemblent trop au chocolat de luxe de Lindt &#038; Spr\u00fcngli.<\/p>\n","protected":false},"author":5,"featured_media":63811,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[204],"topic":[756],"region":[885],"class_list":["post-63814","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-lidl","topic-litige","region-suisse"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le lapin de P\u00e2ques suscite la controverse : Lidl doit d\u00e9truire ses lapins en chocolat - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Lidl n&#039;est plus autoris\u00e9e \u00e0 vendre des lapins de P\u00e2ques en chocolat dor\u00e9 car ils ressemblent trop au chocolat de luxe de Lindt &amp; Spr\u00fcngli.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/lidl-doit-detruire-ses-lapins-en-chocolat\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le lapin de P\u00e2ques suscite la controverse : Lidl doit d\u00e9truire ses lapins en chocolat - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Lidl n&#039;est plus autoris\u00e9e \u00e0 vendre des lapins de P\u00e2ques en chocolat dor\u00e9 car ils ressemblent trop au chocolat de luxe de Lindt &amp; Spr\u00fcngli.\" \/>\n<meta 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