{"id":6393,"date":"2014-07-23T08:00:13","date_gmt":"2014-07-23T08:00:13","guid":{"rendered":"https:\/\/www.retaildetail.be\/m-tail\/oubliez-le-showrooming-place-au-boomerooming\/"},"modified":"2014-07-23T08:00:13","modified_gmt":"2014-07-23T08:00:13","slug":"oubliez-le-showrooming-place-au-boomerooming","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/oubliez-le-showrooming-place-au-boomerooming\/","title":{"rendered":"Oubliez le showrooming, place au boomerooming"},"content":{"rendered":"

La majorit\u00e9 adepte du boomerooming<\/h2>\n

Le bureau d\u2019internet RedSnapper a r\u00e9alis\u00e9 une \u00e9tude concernant le boomerooming<\/a> \u00e0 la suite d\u2019un rapport sur le webrooming et le showrooming de Merchant Warehouse. Il ressort de ce rapport que 69% des utilisateurs de smartphone de 18 \u00e0 36 ans font du webrooming et 50% seulement du showrooming. De quoi r\u00e9jouir les magasins physiques \u00e0 en croire ces chiffres.<\/p>\n

Toutefois Redsnapper \u00e9met quelques r\u00e9serves face aux r\u00e9sultats de cette \u00e9tude, se demandant si le consommateur britannique ne s\u2019adonnait pas plut\u00f4t au boomerooming qu\u2019au webrooming. Apr\u00e8s enqu\u00eate, il s\u2019est av\u00e9r\u00e9 que 67% des femmes\u00a0 et 58% des hommes faisaient du boomerooming, et ce principalement dans la cat\u00e9gorie d\u2019\u00e2ge de 40 \u00e0 59 ans.<\/p>\n

\n
Combinaison d\u2019avantages<\/h2>\n

La principale raison du passage en magasin est l\u2019absence de contact physique avec le produit via internet, car les consommateurs avant d\u2019acheter souhaitent toucher et tester le produit. Environ la moiti\u00e9 des r\u00e9pondants consid\u00e8rent cet aspect comme d\u00e9savantage majeur du shopping online.<\/p>\n

Il semble donc que de nombreux consommateurs combinent les principaux avantages du shopping online (vaste choix, facilit\u00e9 de recherche, prix r\u00e9duits)\u00a0 avec ceux du shopping physique en magasin : une mauvaise nouvelle pour les \u2018pure players\u2019 (tant online qu\u2019offline). La preuve, une fois de plus, que l\u2019avenir du retail \u2013 voire m\u00eame le pr\u00e9sent \u2013 est \u00e0 l\u2019omnichannel \u2026<\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

La majorit\u00e9 adepte du boomerooming Le bureau d\u2019internet RedSnapper a r\u00e9alis\u00e9 une \u00e9tude concernant le boomerooming \u00e0 la suite d\u2019un rapport sur le webrooming et le showrooming de Merchant Warehouse. Il ressort de ce rapport que 69% des utilisateurs de smartphone de 18 \u00e0 36 ans font du webrooming et 50% seulement du showrooming. De […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[34],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-6393","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-m-tail"],"acf":[],"yoast_head":"\nOubliez le showrooming, place au boomerooming - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/oubliez-le-showrooming-place-au-boomerooming\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Oubliez le showrooming, place au boomerooming - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"La majorit\u00e9 adepte du boomerooming Le bureau d\u2019internet RedSnapper a r\u00e9alis\u00e9 une \u00e9tude concernant le boomerooming \u00e0 la suite d\u2019un rapport sur le webrooming et le showrooming de Merchant Warehouse. 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