{"id":6399,"date":"2014-07-23T12:50:34","date_gmt":"2014-07-23T12:50:34","guid":{"rendered":"https:\/\/www.retaildetail.be\/automotive\/gm-concentre-toutes-ses-activites-europeennes-chez-opel\/"},"modified":"2024-03-29T14:31:22","modified_gmt":"2024-03-29T13:31:22","slug":"gm-concentre-toutes-ses-activites-europeennes-chez-opel","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/gm-concentre-toutes-ses-activites-europeennes-chez-opel\/","title":{"rendered":"GM concentre toutes ses activit\u00e9s europ\u00e9ennes chez Opel"},"content":{"rendered":"

Augmentation de la part de march\u00e9 europ\u00e9enne<\/h2>\n

Cette strat\u00e9gie s\u2019inscrit dans le projet Drive!2022 de General Motors, qui vise \u00e0 atteindre une part de march\u00e9 de 8% en Europe, y compris la Russie, d\u2019ici 2022. La marque deviendrait ainsi num\u00e9ro deux, apr\u00e8s le leader du march\u00e9 Volkswagen. Actuellement la part de march\u00e9 d\u2019Opel s\u2019\u00e9l\u00e8ve \u00e0 5,8%.<\/p>\n

D\u2019ici 2018 le groupe pr\u00e9voit le lancement de 28 nouveaux mod\u00e8les. Parmi ceux-ci une gamme de voitures meilleur march\u00e9 en vue de concurrencer la marque Renault Dacia ; ce qu\u2019initialement GM avait tent\u00e9 de faire avec la Chevrolet, sans parvenir \u00e0 positionner la marque dans ce segment d\u2019entr\u00e9e de gamme.<\/p>\n

\n
Si\u00e8ge\u00a0 \u00e0 R\u00fcsselsheim<\/h2>\n

La nouvelle entit\u00e9 Opel Group \u2013 qui remplace donc la division GM Europe \u2013 sera dirig\u00e9e depuis R\u00fcsselsheim en Allemagne par Karl-Thomas Neumann, qui pr\u00e9side d\u00e9j\u00e0 la filiale allemande de GM, Adam Opel. Le management d\u2019Opel Group sera essentiellement compos\u00e9 de membres de la direction d\u2019Opel Adam AG, ce qui r\u00e9duit le risque de conflits.<\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Augmentation de la part de march\u00e9 europ\u00e9enne Cette strat\u00e9gie s\u2019inscrit dans le projet Drive!2022 de General Motors, qui vise \u00e0 atteindre une part de march\u00e9 de 8% en Europe, y compris la Russie, d\u2019ici 2022. La marque deviendrait ainsi num\u00e9ro deux, apr\u00e8s le leader du march\u00e9 Volkswagen. Actuellement la part de march\u00e9 d\u2019Opel s\u2019\u00e9l\u00e8ve \u00e0 […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[39,25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-6399","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automotive","category-general"],"acf":[],"yoast_head":"\nGM concentre toutes ses activit\u00e9s europ\u00e9ennes chez Opel - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/gm-concentre-toutes-ses-activites-europeennes-chez-opel\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GM concentre toutes ses activit\u00e9s europ\u00e9ennes chez Opel - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Augmentation de la part de march\u00e9 europ\u00e9enne Cette strat\u00e9gie s\u2019inscrit dans le projet Drive!2022 de General Motors, qui vise \u00e0 atteindre une part de march\u00e9 de 8% en Europe, y compris la Russie, d\u2019ici 2022. 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