{"id":63996,"date":"2022-10-04T09:31:14","date_gmt":"2022-10-04T07:31:14","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=63996"},"modified":"2022-10-04T09:31:18","modified_gmt":"2022-10-04T07:31:18","slug":"alain-hellebaut-quitte-maxi-toys","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/alain-hellebaut-quitte-maxi-toys\/","title":{"rendered":"Alain Hellebaut quitte Maxi Toys"},"content":{"rendered":"\n<p>Le Belge Alain Hellebaut quitte son poste de PDG de <strong>Maxi Toys<\/strong>. Son d\u00e9part est une cons\u00e9quence logique de l&rsquo;int\u00e9gration de la cha\u00eene de jouets avec son homologue fran\u00e7ais <strong>King Jouet<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Synergie<\/h2>\n\n\n\n<p>En ao\u00fbt 2020, la cha\u00eene fran\u00e7aise de jouets King Jouet a repris les deux tiers des actifs de Maxi Toys : <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/reprise-de-maxi-toys-par-le-proprietaire-de-king-jouet\/\">20 magasins en Belgique, 97 en France<\/a>. Cela a permis de sauver 826 emplois \u00e0 l&rsquo;\u00e9poque. C&rsquo;\u00e9tait un grand soulagement pour le PDG Alain Hellebaut, qui a dirig\u00e9 la cha\u00eene de magasins par gros temps et a r\u00e9ussi \u00e0 relancer l&rsquo;entreprise sous l&rsquo;\u00e9gide des nouveaux propri\u00e9taires apr\u00e8s une proc\u00e9dure de protection judiciaire.<\/p>\n\n\n\n<p>Mais suite \u00e0 la d\u00e9cision de ces propri\u00e9taires de renforcer la synergie entre les deux cha\u00eenes et de <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/maxi-toys-devient-king-jouet-en-france\/\">poursuivre avec un seul mod\u00e8le commercial<\/a> &#8211; celui de King Jouet &#8211; il a \u00e9t\u00e9 convenu avec Alain Hellebaut qu&rsquo;il quitterait son poste de PDG de Maxi Toys en septembre 2022. Bien qu&rsquo;il ait \u00e9t\u00e9 pr\u00e9vu que Hellebaut continue \u00e0 diriger des projets au niveau du groupe, les deux parties ont d\u00e9cid\u00e9 de ne pas poursuivre dans cette voie, rapporte le directeur g\u00e9n\u00e9ral Philippe Gueydon dans un courriel adress\u00e9 aux contacts commerciaux du d\u00e9taillant.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le Belge Alain Hellebaut quitte son poste de PDG de Maxi Toys. Son d\u00e9part est une cons\u00e9quence logique de l&rsquo;int\u00e9gration de la cha\u00eene de jouets avec son homologue fran\u00e7ais King Jouet. <\/p>\n","protected":false},"author":3,"featured_media":35708,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[28],"tags":[],"people":[],"extra":[],"company":[892,893],"topic":[609],"region":[],"class_list":["post-63996","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-loisirs","company-king-jouet","company-maxi-toys","topic-changement-de-direction"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Alain Hellebaut quitte Maxi Toys - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le Belge Alain 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