{"id":64180,"date":"2022-10-06T10:40:53","date_gmt":"2022-10-06T08:40:53","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=64180"},"modified":"2022-10-07T19:10:50","modified_gmt":"2022-10-07T17:10:50","slug":"comment-aldi-passe-des-achats-a-la-gestion-des-categories","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/comment-aldi-passe-des-achats-a-la-gestion-des-categories\/","title":{"rendered":"Comment Aldi passe des achats \u00e0 la gestion des cat\u00e9gories"},"content":{"rendered":"\n<p>Avec une gamme relativement limit\u00e9e, le discounter&nbsp;<strong>Aldi<\/strong>&nbsp;n\u2019a pas droit \u00e0 l\u2019erreur : chaque r\u00e9f\u00e9rence doit \u00eatre la bonne, la gamme est constamment optimis\u00e9e. Comment s\u2019y prend le distributeur ?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Remplir le panier de fa\u00e7on optimale<\/h2>\n\n\n\n<p>Il y a environ trois ans, Aldi Belgique a d\u00e9cid\u00e9 de transformer son d\u00e9partement des achats en un d\u00e9partement de gestion des cat\u00e9gories \u00e0 part enti\u00e8re. \u00ab&nbsp;Nous jouons pleinement la carte du consommateur&nbsp;\u00bb, d\u00e9clare Natalie Duthoy, directrice de la gestion des cat\u00e9gories. \u00ab&nbsp;Pour nous, c&rsquo;est peut-\u00eatre plus important encore que pour les autres d\u00e9taillants : nous n&rsquo;avons finalement que 1 600 r\u00e9f\u00e9rences dans notre gamme, et je veux que ce soit les bonnes. Je veux m&rsquo;assurer que nous remplissons le panier du client de fa\u00e7on optimale. C&rsquo;est pourquoi nous optimisons continuellement notre gamme de produits. Un d\u00e9partement des achats pur et dur n\u2019est donc pas suffisant : nous avons besoin de gestionnaires de cat\u00e9gories.&nbsp;\u00bb<\/p>\n\n\n\n<p>Un sacr\u00e9 virage pour Aldi. Le distributeur a donc recrut\u00e9 de nouveaux employ\u00e9s, en leur fournissant la formation n\u00e9cessaire. \u00ab&nbsp;Nous avons encore une composante d\u2019achats, notre \u2018<em>national sourcing department<\/em>\u2019 : ce sont de vrais n\u00e9gociateurs. D&rsquo;autres coll\u00e8gues ont suivi le cours de gestion des cat\u00e9gories GS1 et ont obtenu leur certificat. Nous avons ensuite d\u00e9velopp\u00e9 en interne un flux de travail commun \u00e0 tous : nous l&rsquo;utilisons depuis maintenant plus d&rsquo;un an et demi pour optimiser la gamme.&nbsp;\u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Prendre des d\u00e9cisions plus rapidement<\/h2>\n\n\n\n<p>Ainsi, la gamme est constamment r\u00e9examin\u00e9e et partiellement remplac\u00e9e. \u00ab&nbsp;Nous nous \u00e9valuons constamment et nous prenons des d\u00e9cisions plus rapidement.&nbsp;\u00bb La gestion des cat\u00e9gories chez Aldi comprend \u00e9galement une part importante de gestion des produits : \u00ab&nbsp;90 % de nos produits sont des marques de distributeur, et nous les cr\u00e9ons nous-m\u00eames. Nous d\u00e9cidons vraiment \u00e0 100 % de leur composition, des recettes aux emballages, aux textures, etc. Nous avons des exigences pr\u00e9cises en mati\u00e8re de qualit\u00e9 et de durabilit\u00e9, nous discutons avec nos fournisseurs du Nutri-Score, de la teneur en sel ou en sucre, de l&#8217;emballage&#8230;&nbsp;\u00bb<\/p>\n\n\n\n<p>Chez Aldi, les gestionnaires de cat\u00e9gories doivent \u00eatre de v\u00e9ritables experts, avec une parfaite connaissance du march\u00e9 et du client. Ils participent \u00e0 des salons et s&rsquo;entretiennent avec les fabricants. Le discounter attache une grande importance \u00e0 sa relation avec les fournisseurs belges : \u00ab&nbsp;Dans certaines cat\u00e9gories, comme celle de la viande fra\u00eeche, ils repr\u00e9sentent jusqu\u2019\u00e0 100 % de l&rsquo;offre. Ils connaissent parfaitement la r\u00e9alit\u00e9 de leur march\u00e9. Ils nous donnent des indications sur l\u2019\u00e9volution du march\u00e9 et savent parfaitement ce qui est possible ou non. Ce savoir-faire nous est pr\u00e9cieux.&nbsp;\u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le flux de travail de la gestion des cat\u00e9gories expliqu\u00e9<\/h2>\n\n\n\n<p>Comment Aldi examine et ajuste continuellement sa gamme de produits ? Natalie Duthoy nous expliquera de long en large le flux de travail de la gestion des cat\u00e9gories chez Aldi lors du Trade &amp; Shopper Marketing Congress de RetailDetail et LD&amp;Co, qui aura lieu le 20 octobre \u00e0 Anvers. Une journ\u00e9e qui promet d\u2019\u00eatre riche en r\u00e9cits inspirants : Step Up RGM \u00e9voquera <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/negocier-des-hausses-de-prix-plus-une-question-de-savoir-que-de-pouvoir\/\">la gestion des probl\u00e8mes de prix en p\u00e9riode d\u2019inflation<\/a>, Pietercil Delby\u2019s expliquera comment&nbsp;construire <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/comment-pietercil-delbys-met-la-cuisine-du-monde-a-la-carte\/\">une histoire autour de la cuisine du monde<\/a>, les Sauces Pauwels parleront <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/comment-bousculer-un-secteur-mature-les-sauces-pauwels-passent-de-la-friterie-au-supermarche\/\">disruption dans un segment aussi mature que celui des sauces<\/a> et l\u2019expert Luc Desmedt (LD&amp;Co) d\u00e9voilera les r\u00e9sultats d\u2019une enqu\u00eate exclusive sur le partenariat entre retailers et fabricants men\u00e9e en collaboration avec Shopperware. Cliquez sur le bouton ci-dessous pour obtenir de plus amples informations sur le congr\u00e8s et r\u00e9server vos billets.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-vivid-red-background-color has-background\" href=\"https:\/\/www.retaildetail.be\/fr\/retail-events\/trade-shopper-marketing-congress-fr\/\">Je r\u00e9serve mes billets pour le congr\u00e8s Trade &amp; Shopper Marketing<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Avec une gamme relativement limit\u00e9e, le discounter\u00a0Aldi\u00a0n\u2019a pas droit \u00e0 l\u2019erreur : chaque r\u00e9f\u00e9rence doit \u00eatre la bonne, la gamme est constamment optimis\u00e9e. Comment s\u2019y prend le distributeur ?<\/p>\n","protected":false},"author":3,"featured_media":64139,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[203],"topic":[872],"region":[226],"class_list":["post-64180","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-aldi","topic-trade-shopper-marketing-congress","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comment Aldi passe des achats \u00e0 la gestion des cat\u00e9gories - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Avec une gamme relativement limit\u00e9e, le discounter\u00a0Aldi\u00a0n\u2019a pas droit 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