{"id":64227,"date":"2022-10-06T13:34:08","date_gmt":"2022-10-06T11:34:08","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=64227"},"modified":"2022-10-07T19:09:34","modified_gmt":"2022-10-07T17:09:34","slug":"lidl-belgique-pour-recruter-aujourdhui-il-faut-accepter-delargir-son-horizon","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/lidl-belgique-pour-recruter-aujourdhui-il-faut-accepter-delargir-son-horizon\/","title":{"rendered":"Lidl Belgique : \u00ab Pour recruter aujourd\u2019hui, il faut accepter d\u2019\u00e9largir son horizon \u00bb"},"content":{"rendered":"\n

La guerre des talents a d\u00e9finitivement \u00e9clat\u00e9 : \u00ab tout le monde p\u00eache dans le m\u00eame \u00e9tang et il est vide \u00bb. Lidl a donc lanc\u00e9 un projet ambitieux de m\u00e9thodes de recrutement alternatives. Est-il efficace\u2009? Comment\u2009? Mellissa Buys, qui dirige l\u2019\u00e9quipe Recrutement chez Lidl<\/strong>, nous le dira au RetailDetail HR & People Congress<\/strong>.<\/p>\n\n\n\n

Situation brutalement d\u00e9t\u00e9rior\u00e9e<\/h2>\n\n\n\n

\u00ab \u00c0 moins d\u2019une grave crise \u00e9conomique, je ne m\u2019attends pas \u00e0 ce qu\u2019il soit plus facile de trouver des collaborateurs au cours ann\u00e9es \u00e0 venir \u00bb, craint Mellissa Buys, en charge l\u2019\u00e9quipe Recrutement, S\u00e9lection et Employer branding chez Lidl. C\u2019est vrai qu\u2019il n\u2019a jamais \u00e9t\u00e9 facile de trouver des profils ad\u00e9quats au cours de mes quatre ans chez Lidl, mais la situation s\u2019est brutalement d\u00e9t\u00e9rior\u00e9e en mai dernier. La guerre pour le talent a vraiment \u00e9clat\u00e9 \u00e0 ce moment. Et le talent l\u2019a gagn\u00e9e. \u00bb<\/p>\n\n\n\n

La p\u00e9riode a \u00e9t\u00e9 marqu\u00e9e par les premiers assouplissements des mesures sanitaires, les premi\u00e8res vacances d\u2019\u00e9t\u00e9 depuis la fin de la pand\u00e9mie et l\u2019Euro de football. Le trafic sur les sites d\u2019offre d\u2019emploi s\u2019est ass\u00e9ch\u00e9, le nombre de CV envoy\u00e9s a diminu\u00e9. \u00ab Auparavant, les goulets d\u2019\u00e9tranglement se limitaient \u00e0 quelques r\u00e9gions et profils sp\u00e9cifiques comme les fonctions de management et de niche. Mais nous finissions par trouver des gens. Aujourd\u2019hui, tout le monde est dans la m\u00eame situation, la p\u00e9nurie touche tous les profils et toutes les r\u00e9gions. \u00bb<\/p>\n\n\n\n

La seule possibilit\u00e9 est de chercher ailleurs. \u00ab Nous avons des bus sp\u00e9ciaux qui stationnent devant nos magasins dans tout le pays. Car notre principal public cible, ce sont finalement nos clients. Mais c\u2019est aussi un message que nous adressons aux employ\u00e9s des magasins : nous leur montrons, sous leurs yeux, que nous travaillons au probl\u00e8me et que nous cherchons activement des renforts. \u00bb D\u00e9sormais, le bus est \u00e9galement utilis\u00e9 pour recruteur des collaborateurs dans les centres de distribution et des stagiaires pour des postes de management. \u00ab Nous voulons brasser le plus large possible. \u00bb<\/p>\n\n\n\n

\u00ab\u00a0Les chiffres sont \u00e9loquents\u00a0\u00bb<\/h2>\n\n\n\n

Il n\u2019a jamais \u00e9t\u00e9 aussi compliqu\u00e9 d\u2019int\u00e9grer ceux qui ne sont pas actifs sur le march\u00e9 du travail. Mais cela n\u2019emp\u00eache pas Lidl de recruter aussi dans ce vivier. Les chiffres sont \u00e9loquents, explique Mellissa Buys : on recense \u00e0 peine 80 000 demandeurs d\u2019emploi peu qualifi\u00e9s en Flandre. \u00ab Tout le monde p\u00eache dans le m\u00eame \u00e9tang et il est vide. Il est indispensable d\u2019\u00e9largir son horizon \u00e0 tous les niveaux si on veut trouver de nouveaux collaborateurs. La population en \u00e2ge de travailler diminue, alors qu\u2019on ne cesse de cr\u00e9er des emplois. Il faut alors commencer \u00e0 envisager d\u2019autres sources d\u2019approvisionnement, comme les allophones et les ch\u00f4meurs de longue dur\u00e9e. \u00bb<\/p>\n\n\n\n

Comme de nombreux retailers, Lidl est par nature une entreprise inclusive, avec 80 nationalit\u00e9s diff\u00e9rentes. Mais l\u2019int\u00e9gration de ces profils alternatifs n\u2019a pas \u00e9t\u00e9 simple. \u00ab Du c\u00f4t\u00e9 des RH, il est \u00e9videmment facile de dire : il y a X inactifs, nous devons les avoir. Mais ce sont les managers et le personnel de nos magasins et de nos centres de distribution qui devront les prendre en charge \u00bb, poursuit Mellissa Buys.<\/p>\n\n\n\n

\u00ab Seuls, nous ne nous en sortirons pas \u00bb<\/h2>\n\n\n\n

Comment le d\u00e9partement RH a-t-il r\u00e9ussi \u00e0 convaincre la direction\u2009? Comment Lidl Belgique a abord\u00e9 le projet et quels probl\u00e8mes ont-ils rencontr\u00e9s\u2009? Mellissa Buys nous le dira le 13 octobre, lors du premier HR & People Congress de RetailDetail. \u00ab Parce que nous nous sommes heurt\u00e9s \u00e0 des murs, mais nous sommes rapidement pass\u00e9s au travers. Je pense qu\u2019il est important de partager les enseignements que nous avions tir\u00e9s de cette aventure avec le secteur. Pas pour nous vanter, mais parce que nous avons besoin les uns des autres. Seuls, nous ne pourrons pas r\u00e9soudre la p\u00e9nurie de personnel dans le retail. C\u2019est un d\u00e9fi collectif. \u00bb<\/p>\n\n\n\n

Prenez la r\u00e9\u00e9valuation du secteur. Les emplois dans le retail sont souvent mal consid\u00e9r\u00e9s, regrette Mellissa Buys. Pourtant, c\u2019est un secteur qui offre de nombreuses opportunit\u00e9s sans s\u2019arr\u00eater au dipl\u00f4me ou au parcours. \u00ab Combien de fois ai-je entendu des directeurs de plusieurs magasins \u00e9voquer leurs d\u00e9buts comme \u00e9tudiants jobistes pendant les p\u00e9riodes de vacances… Il est temps de changer la perception du secteur, et c\u2019est une t\u00e2che commune. \u00bb<\/p>\n\n\n\n

\n
Je commande mes billets pour le RetailDetail HR & People Congress<\/strong>.<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

La guerre des talents a d\u00e9finitivement \u00e9clat\u00e9\u00a0: \u00ab\u00a0tout le monde p\u00eache dans le m\u00eame \u00e9tang et il est vide\u00a0\u00bb. 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