{"id":64233,"date":"2022-10-06T14:09:55","date_gmt":"2022-10-06T12:09:55","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=64233"},"modified":"2022-10-06T14:09:57","modified_gmt":"2022-10-06T12:09:57","slug":"le-magasin-de-proximite-reste-plus-fort-que-jamais-johan-vermeire-retail-partners-colruyt-group","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-magasin-de-proximite-reste-plus-fort-que-jamais-johan-vermeire-retail-partners-colruyt-group\/","title":{"rendered":"\u00ab\u00a0Le magasin de proximit\u00e9 reste plus fort que jamais\u00a0\u00bb (Johan Vermeire, Retail Partners Colruyt Group)"},"content":{"rendered":"\n

Avec un groupe solide derri\u00e8re eux, les entrepreneurs Spar <\/strong>de Retail Partners Colruyt Group<\/strong> sont bien arm\u00e9s pour faire face \u00e0 la crise du pouvoir d\u2019achat. L\u2019entreprise s\u2019oriente vers une croissance progressive, notamment en ligne\u00a0: \u00ab\u00a0Ne sous-estimez pas notre r\u00f4le social.\u00a0\u00bb<\/p>\n\n\n\n

Pas de rayons vides<\/h2>\n\n\n\n

Johan Vermeire est devenu directeur g\u00e9n\u00e9ral de Retail Partners Colruyt Group en avril dernier apr\u00e8s le d\u00e9part de son pr\u00e9d\u00e9cesseur Dirk Depoorter. En parall\u00e8le, il dirige \u00e9galement les activit\u00e9s business-to-business du groupe, notamment le grossiste en food-service Solucious. Nous faisons la connaissance d\u2019un sp\u00e9cialiste du retail chevronn\u00e9, qui a accumul\u00e9 une grande exp\u00e9rience internationale notamment chez Delhaize, Le Pain Quotidien et GSK. Pourtant, son entr\u00e9e en fonction n\u2019a pas \u00e9t\u00e9 synonyme de revirement strat\u00e9gique. Le mot d\u2019ordre reste la coh\u00e9rence.<\/p>\n\n\n\n

\u00ab Ici, nous desservons 350 magasins ind\u00e9pendants actifs sous les banni\u00e8res Spar et Alvo, ainsi que des grossistes. Nous ne les consid\u00e9rons pas comme des franchis\u00e9s, mais comme d\u2019authentiques partenaires commerciaux \u00bb, pr\u00e9cise Johan Vermeire. \u00ab Notre force r\u00e9side dans le fait que nous pouvons nous concentrer totalement sur ces partenaires commerciaux. C\u2019est notre seul core business<\/em>, nous ne faisons rien d\u2019autre. Au sein du Retail Partners Colruyt Group, nous essayons de leur fournir le meilleur service possible. La retail est devenu un secteur complexe. La solidit\u00e9 du groupe sur lequel nous pouvons nous appuyer est un atout important : nous disposons par exemple d\u2019un centre de distribution tr\u00e8s efficace. Nos clients ne souffrent pas de rayons vides. \u00bb<\/p>\n\n\n\n

Pression<\/h2>\n\n\n\n

Les supermarch\u00e9s Spar de Colruyt Group n\u2019ont pas souffert de la crise sanitaire. La p\u00e9riode a m\u00eame \u00e9t\u00e9 favorable \u00e0 la rentabilit\u00e9 des entrepreneurs ind\u00e9pendants, mais ils sont maintenant confront\u00e9s \u00e0 d\u2019\u00e9normes changements, observe Johan Vermeire. \u00ab\u2009Les clients sont toujours aussi nombreux, mais le caddie se r\u00e9tr\u00e9cit : ils se rendent plus souvent chez d\u2019autres retailers. La pression sur les marges est plus forte encore en Belgique qu\u2019ailleurs, car les retailers \u00e9prouvent davantage de difficult\u00e9s \u00e0 r\u00e9percuter la hausse des co\u00fbts. Les magasins plus petits, en particulier, sont dans une situation d\u00e9licate : proportionnellement, les co\u00fbts de l\u2019\u00e9nergie sont plus \u00e9lev\u00e9s pour eux. L\u2019indexation automatique augmente \u00e9galement les charges salariales. Pour la centrale aussi, les co\u00fbts augmentent. Bref, l\u2019ensemble de la cha\u00eene est sous pression. \u00bb<\/p>\n\n\n\n

Les entrepreneurs ind\u00e9pendants peuvent-ils faire face \u00e0 la concurrence sur les prix et \u00e0 la surench\u00e8re promotionnelle actuelles\u2009? \u00ab C\u2019est en partie une question de perception. Spar a toujours \u00e9t\u00e9 tr\u00e8s performant dans ce domaine. Nous devons suivre la tendance pour pr\u00e9server notre attractivit\u00e9. Mais il s\u2019agit de d\u00e9tails, pas d\u2019un changement de cap radical. Le plus important est de mener une politique de prix coh\u00e9rente. \u00bb<\/p>\n\n\n\n

Croissance progressive<\/h2>\n\n\n\n

Retail Partners Colruyt Group continue-t-il \u00e0 investir dans son expansion\u2009? \u00ab Nous ouvrons environ cinq nouveaux magasins par an. En outre, nous poursuivons notre programme de r\u00e9novations qui ont souvent pour effet d\u2019augmenter la surface commerciale des magasins. Nous privil\u00e9gions une croissance progressive : les ind\u00e9pendants ne doivent pas \u00eatre victimes de notre volont\u00e9 d\u2019expansion. Nous avons des responsabilit\u00e9s envers nos entrepreneurs. C\u2019est plus important que la croissance. Mais nous pouvons \u00e9galement \u00eatre tr\u00e8s r\u00e9actifs quand les circonstances l\u2019exigent : le Spar La Roche-en-Ardenne a rouvert ses portes six semaines \u00e0 peine apr\u00e8s les inondations. Et je peux vous l\u2019assurer : ce magasin \u00e9tait vraiment d\u00e9vast\u00e9. \u00bb<\/p>\n\n\n\n

La r\u00e9alit\u00e9 est que de nouveaux arrivants sur le march\u00e9 belge sont en train de \u00ab s\u2019acheter \u00bb des parts de march\u00e9. Ils sont pr\u00eats \u00e0 payer des prix tr\u00e8s \u00e9lev\u00e9s pour racheter des magasins. Spar participera-t-il \u00e0 la surench\u00e8re\u2009? \u00ab La question est : ces investissements seront-ils rentables un jour\u2009? Nous ne restons pas en marge, nous avons r\u00e9cemment rachet\u00e9 le supermarch\u00e9 Alvo Magda \u00e0 Malderen. Nous pensons que ce magasin rec\u00e8le encore plus de potentiel sous la banni\u00e8re Spar. Mais nous ne pouvons pas racheter tous les magasins, ce n\u2019est pas opportun. Nous devons analyser les diff\u00e9rentes formules disponibles au sein du Colruyt Group, qui sont compl\u00e9mentaires. \u00bb<\/p>\n\n\n\n

En ligne<\/h2>\n\n\n\n

Johan Vermeire observe une polarisation du march\u00e9 : \u00ab L\u2019e-commerce et les magasins de proximit\u00e9 ont beaucoup progress\u00e9. Malgr\u00e9 la fin de la crise sanitaire, ils sont plus forts qu\u2019avant. \u00bb Mais des ind\u00e9pendants peuvent-ils ou doivent-ils \u00e9galement se lancer dans l\u2019e-commerce\u2009?<\/p>\n\n\n\n

\u00ab Nos partenaires sont d\u00e9j\u00e0 en partie actifs dans ce domaine : ils vendent des plateaux de barbecue ou de f\u00eates de fin d\u2019ann\u00e9e en ligne, on peut y commander du pain… Nous progressons, mais ce n\u2019est pas encore de l\u2019e-commerce \u00e0 part enti\u00e8re. Nous voulons surtout nous concentrer sur les points forts de nos entrepreneurs. Le d\u00e9fi consiste \u00e0 rendre l\u2019e-commerce rentable. Jusqu\u2019o\u00f9 un supermarch\u00e9 de proximit\u00e9 doit-il aller dans ce domaine\u2009? Nous pensons que ce n\u2019est pas le moment de tout r\u00e9volutionner. Nous nous concentrons sur ce que nous avons, nous voulons pr\u00e9server et renforcer notre position. Et ne sous-estimez pas non plus notre r\u00f4le social : nos magasins sont des lieux de rencontre. \u00bb<\/p>\n\n\n\n

RetailDetail a visit\u00e9 les si\u00e8ges de six organisations de franchise alimentaire l’\u00e9t\u00e9 dernier. Vous pouvez lire nos rapports dans une s\u00e9rie d’articles hebdomadaires. Ceci est l’\u00e9pisode 2.<\/em><\/p>\n\n\n\n

\n
Vous voulez lire toute la s\u00e9rie d’articles ? Obtenez un abonnement avantageux ici !<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Avec un groupe solide derri\u00e8re eux, les entrepreneurs Spar de Retail Partners Colruyt Group sont bien arm\u00e9s pour faire face \u00e0 la crise du pouvoir d\u2019achat. L\u2019entreprise s\u2019oriente vers une croissance progressive, notamment en ligne : \u00ab Ne sous-estimez pas notre r\u00f4le social. \u00bb<\/p>\n","protected":false},"author":3,"featured_media":64231,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[43],"company":[141,483],"topic":[247],"region":[226],"class_list":["post-64233","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-colruyt-group","company-spar","topic-franchise","region-belgique"],"acf":[],"yoast_head":"\n\u00ab\u00a0Le magasin de proximit\u00e9 reste plus fort que jamais\u00a0\u00bb (Johan Vermeire, Retail Partners Colruyt Group) - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Avec un groupe solide 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