{"id":64416,"date":"2022-10-10T12:51:27","date_gmt":"2022-10-10T10:51:27","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=64416"},"modified":"2022-10-10T12:51:29","modified_gmt":"2022-10-10T10:51:29","slug":"mars-en-guerre-contre-rewe-et-edeka","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/mars-en-guerre-contre-rewe-et-edeka\/","title":{"rendered":"Mars en guerre contre Rewe et Edeka"},"content":{"rendered":"\n<p>Une guerre f\u00e9roce entre supermarch\u00e9s et fournisseurs fait rage en Allemagne : <strong>Mars<\/strong> a interrompu ses livraisons \u00e0 <strong>Rewe<\/strong> et <strong>Edeka<\/strong> en raison de d\u00e9saccords sur les prix. Les d\u00e9taillants r\u00e9agissent durement sur les m\u00e9dias sociaux.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une \u00e9chelle sans pr\u00e9c\u00e9dent<\/h2>\n\n\n\n<p>La multinationale alimentaire Mars a cess\u00e9 de fournir deux grandes cha\u00eenes de supermarch\u00e9s en Allemagne : Rewe (qui comprend \u00e9galement la cha\u00eene discount <strong>Penny<\/strong>) et Edeka (avec le discounter <strong>Netto<\/strong>). L&rsquo;ampleur de l&rsquo;action de boycott est sans pr\u00e9c\u00e9dent : elle ne concerne pas seulement quelques r\u00e9f\u00e9rences, mais l&rsquo;ensemble de la gamme de quelque 300 produits de marques telles que M&amp;Ms, Whiskas, Ben&rsquo;s Original et Miracoli. La raison est \u00e9vidente : les d\u00e9taillants ne veulent pas r\u00e9pondre aux augmentations de prix que le fabricant de la marque veut mettre en \u0153uvre.<\/p>\n\n\n\n<p>Mars n&rsquo;a pas voulu faire de commentaires aux m\u00e9dias allemands sur le gel de l&rsquo;approvisionnement. Au magazine sp\u00e9cialis\u00e9 Lebensmittel Zeitung, Carsten Simon, directeur de la division confiserie de Mars, a d\u00e9clar\u00e9 que l&rsquo;entreprise avait \u00ab&nbsp;<a href=\"https:\/\/www.lebensmittelzeitung.net\/handel\/nachrichten\/lieferstopp-mars-legt-sich-mit-edeka-und-rewe-an-167401\">besoin de toute urgence d&rsquo;une deuxi\u00e8me augmentation des prix<\/a> cette ann\u00e9e&nbsp;\u00bb en raison de la hausse des co\u00fbts. Il a \u00e9galement critiqu\u00e9 l&rsquo;approche s\u00e9v\u00e8re des d\u00e9taillants allemands. Nulle part ailleurs, a-t-il dit, il n&rsquo;existe de conflits aussi violents.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00ab&nbsp;L&rsquo;alimentation ne doit pas devenir un produit de luxe&nbsp;\u00bb<\/h2>\n\n\n\n<p>Les d\u00e9taillants pensent le contraire. Annoncer des augmentations de prix de 10 % et dire ensuite que Rewe devrait simplement les r\u00e9percuter sur le client est totalement irr\u00e9aliste, d\u00e9clare Lionel Souque, directeur de Rewe. \u00ab&nbsp;Quand on entend un fournisseur nous dire qu&rsquo;il veut 30 % de plus en Allemagne, et qu&rsquo;il veut 5 % de plus pour le m\u00eame article en France, <a href=\"https:\/\/www.rtl.de\/cms\/gericht-entscheidet-im-preiszoff-coca-cola-muss-edeka-nicht-weiter-beliefern-5009079.html\">je me demande o\u00f9 est la logique<\/a>.&nbsp;\u00bb Edeka met \u00e9galement en garde les fournisseurs contre les demandes de prix excessives. \u00ab&nbsp;L&rsquo;alimentation ne doit pas devenir un produit de luxe&nbsp;\u00bb, a d\u00e9clar\u00e9 le PDG Markus Mosa.<\/p>\n\n\n\n<p>Sur les m\u00e9dias sociaux, les d\u00e9taillants jouent avec l&rsquo;opinion publique. Le discounter Netto a post\u00e9 ceci sur son compte Instagram : \u00ab&nbsp;Le fabricant Mars exige une augmentation de prix d\u00e9raisonnable. Chez Netto, nous nous battons pour vous et vous proposons une alternative avec notre propre marque qui est au moins 64% moins ch\u00e8re, mais qui a un go\u00fbt 100% aussi bon.&nbsp;\u00bb Le conflit n&rsquo;est d&rsquo;ailleurs pas unique sur le march\u00e9 allemand. Actuellement, Coca-Cola et Edeka sont en conflit devant les tribunaux.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Une guerre f\u00e9roce entre supermarch\u00e9s et fournisseurs fait rage en Allemagne : Mars a interrompu ses livraisons \u00e0 Rewe et Edeka en raison de d\u00e9saccords sur les prix. Les d\u00e9taillants r\u00e9agissent durement sur les m\u00e9dias sociaux. <\/p>\n","protected":false},"author":3,"featured_media":64414,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[621,564,827],"topic":[767],"region":[470],"class_list":["post-64416","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-edeka","company-mars","company-rewe","topic-concurrence-des-prix","region-allemagne"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mars en guerre contre Rewe et Edeka - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Mars a interrompu ses livraisons \u00e0 Rewe et Edeka en Allemagne, en raison de d\u00e9saccords sur les prix. 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