{"id":64490,"date":"2022-10-11T13:48:42","date_gmt":"2022-10-11T11:48:42","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=64490"},"modified":"2022-10-11T13:48:44","modified_gmt":"2022-10-11T11:48:44","slug":"le-pain-quotidien-inquiet-ouvre-15-nouveaux-restaurants","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-pain-quotidien-inquiet-ouvre-15-nouveaux-restaurants\/","title":{"rendered":"Le Pain Quotidien \u00ab\u00a0inquiet\u00a0\u00bb ouvre 15 nouveaux restaurants"},"content":{"rendered":"\n

Le Pain Quotidien <\/strong>demande de la patience. La cha\u00eene de restauration ouvre de nouveaux points de vente dans le monde entier par le biais de franchise, mais elle craint un automne difficile. L’objectif : terminer l’ann\u00e9e 2022 sans perte op\u00e9rationnelle.<\/p>\n\n\n\n

Croissance gr\u00e2ce au franchising<\/h2>\n\n\n\n

Le Pain Quotidien ne cache pas que ce sont des ann\u00e9es difficiles. Il faudra du temps avant que la cha\u00eene de boulangerie et de restauration ne retrouve une rentabilit\u00e9 durable. Aujourd’hui, la PDG Annick Van Overstraeten sera d\u00e9j\u00e0 satisfaite si la formule termine cette ann\u00e9e sans perte op\u00e9rationnelle. Van Overstraeten d\u00e9clare \u00e0 De Tijd et \u00e0 L’Echo qu’elle est quelque peu inqui\u00e8te de la mont\u00e9e en fl\u00e8che des co\u00fbts<\/a> des mati\u00e8res premi\u00e8res et de la main-d’\u0153uvre. \u00ab\u00a0En Europe surtout, nous craignons un automne difficile.\u00a0\u00bb<\/p>\n\n\n\n

N\u00e9anmoins, Le Pain Quotidien renoue avec une croissance renouvel\u00e9e. Au cours des six prochains mois, 15 restaurants ouvriront leurs portes, notamment en Gr\u00e8ce, au Maroc, au Luxembourg, en Uruguay et en Arabie saoudite. L’expansion se fera d\u00e9sormais enti\u00e8rement par le biais de franchises afin de r\u00e9duire les co\u00fbts. Depuis la r\u00e9organisation de 2020, le nombre de succursales internes a \u00e9t\u00e9 r\u00e9duit de 160 \u00e0 60. Entre autres, la soci\u00e9t\u00e9 am\u00e9ricaine Aurify Brands a rachet\u00e9 les restaurants aux \u00c9tats-Unis et d\u00e9veloppe maintenant la formule.<\/p>\n\n\n\n

Entre-temps, Van Overstraeten a mis les points sur les i. Non seulement des points de vente ont \u00e9t\u00e9 ferm\u00e9s – il reste encore trois ou quatre restaurants \u00e0 fermer – mais la dirigeante a pouss\u00e9 \u00e0 la standardisation. Au lieu de 42 logos diff\u00e9rents dans les diff\u00e9rents pays, il n’y en a plus qu’un seul, alors que le menu est d\u00e9sormais uniforme \u00e0 80 % et que seuls 20 % peuvent varier localement. Ces \u00e9conomies devraient permettre \u00e0 la cha\u00eene de ne pas finir 2022 dans le rouge malgr\u00e9 tout.<\/p>\n","protected":false},"excerpt":{"rendered":"

Le Pain Quotidien demande de la patience. La cha\u00eene de restauration ouvre de nouveaux points de vente dans le monde entier par le biais de franchise, mais elle craint un automne difficile. L’objectif : terminer l’ann\u00e9e 2022 sans perte op\u00e9rationnelle.<\/p>\n","protected":false},"author":5,"featured_media":18091,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[908],"extra":[],"company":[304],"topic":[276,332,266],"region":[226],"class_list":["post-64490","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","people-annick-van-overstraeten","company-le-pain-quotidien","topic-expansion","topic-restructuration","topic-resultats-financiers","region-belgique"],"acf":[],"yoast_head":"\nLe Pain Quotidien \u00ab\u00a0inquiet\u00a0\u00bb ouvre 15 nouveaux restaurants - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le Pain Quotidien ouvre de nouveaux points de vente dans le monde entier, mais elle craint un automne difficile. 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