{"id":6451,"date":"2014-07-31T08:46:07","date_gmt":"2014-07-31T08:46:07","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/des-ex-dirigeants-de-mcdonalds-misent-sur-la-restauration-saine\/"},"modified":"2014-07-31T08:46:07","modified_gmt":"2014-07-31T08:46:07","slug":"des-ex-dirigeants-de-mcdonalds-misent-sur-la-restauration-saine","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/des-ex-dirigeants-de-mcdonalds-misent-sur-la-restauration-saine\/","title":{"rendered":"Des ex-dirigeants de McDonald\u2019s misent sur la restauration saine"},"content":{"rendered":"<h2>Utiliser l\u2019expertise de McDonald\u2019s<\/h2>\n<p>Les initiateurs de Lyfe Kitchen sont deux ex-dirirgeants de McDonald\u2019s : Mike Roberts, ex-directeur op\u00e9rationnel et Mike Donahue, ancien responsable de la communication aux USA. Ils se sont associ\u00e9s il y a trois ans avec Stephen Sidwell, qui a particip\u00e9 au lancement de l\u2019alternative \u00e0 la viande Gardein.<\/p>\n<p>La cha\u00eene sert des plats contenant moins de 600 calories et pr\u00e9par\u00e9s de pr\u00e9f\u00e9rence avec des produits locaux. Les produits comme le beurre, les acides gras trans, le sucre blanc et autres additifs sont bannis. \u00ab Nous avons appris que le plus grand besoin insatisfait des Am\u00e9ricains \u00e9tait l\u2019alimentation \u00e0 la fois saine et savoureuse \u00bb, expliquent-ils. D\u2019o\u00f9 le nom de l\u2019enseigne Lyfe Kitchen : Lyfe signifiant Love Your Food Everyday.<\/p>\n<p>Pour les amateurs de viande le restaurant propose de la viande d\u2019animaux \u00e9lev\u00e9s en plein air. Le menu comprend \u00e9galement des plats v\u00e9g\u00e9tariens, vegan et sans gluten. Les prix varient entre 4 et 14 dollars (3 \u00e0 10 euros).<\/p>\n<p>La diff\u00e9rence avec les menus servis chez McDonald\u2019s ne pourrait \u00eatre plus grande. N\u00e9anmoins pour l\u2019introduction de la marque Lyfe Kitchen sur le march\u00e9, les initiateurs ont eu recours \u00e0 l\u2019exp\u00e9rience acquise durant leur carri\u00e8re chez McDonald\u2019s. De nombreuses autres cha\u00eenes de restauration suivent cette m\u00eame tendance de l\u2019alimentation saine, notamment Clover, Veggie Grill, Tender Greens ou encore Native Foods Caf\u00e9.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Utiliser l\u2019expertise de McDonald\u2019s Les initiateurs de Lyfe Kitchen sont deux ex-dirirgeants de McDonald\u2019s : Mike Roberts, ex-directeur op\u00e9rationnel et Mike Donahue, ancien responsable de la communication aux USA. Ils se sont associ\u00e9s il y a trois ans avec Stephen Sidwell, qui a particip\u00e9 au lancement de l\u2019alternative \u00e0 la viande Gardein. La cha\u00eene sert [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-6451","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Des ex-dirigeants de McDonald\u2019s misent sur la restauration saine - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/des-ex-dirigeants-de-mcdonalds-misent-sur-la-restauration-saine\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Des ex-dirigeants de McDonald\u2019s misent sur la restauration saine - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Utiliser l\u2019expertise de McDonald\u2019s Les initiateurs de Lyfe Kitchen sont deux ex-dirirgeants de McDonald\u2019s : Mike Roberts, ex-directeur op\u00e9rationnel et Mike Donahue, ancien responsable de la communication aux USA. 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