{"id":64543,"date":"2022-10-11T17:11:09","date_gmt":"2022-10-11T15:11:09","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=64543"},"modified":"2022-10-14T17:13:16","modified_gmt":"2022-10-14T15:13:16","slug":"newpharma-ouvre-un-nouveau-centre-de-distribution","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/newpharma-ouvre-un-nouveau-centre-de-distribution\/","title":{"rendered":"Newpharma ouvre un nouveau centre de distribution"},"content":{"rendered":"\n

La pharmacie en ligne Newpharma<\/strong> a inaugur\u00e9 un nouveau centre de distribution \u00e0 Li\u00e8ge. L’acteur du commerce \u00e9lectronique, d\u00e9tenu par Colruyt Group<\/strong> depuis l’ann\u00e9e derni\u00e8re, nourrit de grandes ambitions. \u00ab La boucle est boucl\u00e9e \u00bb, d\u00e9clare le PDG de Colruyt, Jef Colruyt.<\/p>\n\n\n\n

Des robots pour amortir la p\u00e9nurie de personnel<\/h2>\n\n\n\n

Le nouveau centre de distribution s\u2019\u00e9tend sur une superficie de 20 000 m\u00b2, avec une possibilit\u00e9 d\u2019extension jusqu’\u00e0 50 000 m\u00b2. Quarante nouveaux employ\u00e9s ont d\u00e9j\u00e0 \u00e9t\u00e9 embauch\u00e9s pour le centre de traitement des commandes, mais le centre de distribution mise \u00e9galement beaucoup sur l’automatisation et la robotisation. Un tiers du stock est dispos\u00e9 sur des palettes, que les robots apportent aux pr\u00e9parateurs de commandes lorsqu’ils doivent pr\u00e9parer une commande. Cette zone robotis\u00e9e pourrait \u00eatre \u00e9tendue par la suite.<\/p>\n\n\n\n

L’entreprise est n\u00e9anmoins toujours \u00e0 la recherche de nombreux collaborateurs suppl\u00e9mentaires, une t\u00e2che qui s\u2019av\u00e8re particuli\u00e8rement difficile en d\u00e9pit du taux de ch\u00f4mage \u00e9lev\u00e9 dans la r\u00e9gion. \u00ab L’automatisation et la robotisation devraient permettre \u00e0 Newpharma de poursuivre sa croissance sur le long terme \u00bb, a d\u00e9clar\u00e9 Gilles Jourquin, directeur g\u00e9n\u00e9ral.<\/p>\n\n\n\n

Une croissance telle que Newpharma compte aujourd’hui 4,6 millions de clients, dont 42 % en Belgique. La France repr\u00e9sente 36 %, et cette part est en forte augmentation. Hier, le distributeur a d\u2019ailleurs \u00e9t\u00e9 \u00e9lu meilleur acteur du e-commerce en parapharmacie en France. Le march\u00e9 hollandais est assez stable avec 12 %, selon Jourquin. Au total, Newpharma a vendu plus de 47 000 r\u00e9f\u00e9rences diff\u00e9rentes en 2021.<\/p>\n\n\n\n

D\u00e9ficit volontaire<\/h2>\n\n\n\n

L\u2019ann\u00e9e derni\u00e8re, Colruyt a investi 17 millions d’euros dans Newpharma. Le groupe bas\u00e9 \u00e0 Halle est \u00e9galement propri\u00e9taire du centre de distribution, que lui loue d\u00e9sormais Newpharma. Dans un contexte post-pand\u00e9mie, les tensions avec les pharmaciens se sont consid\u00e9rablement apais\u00e9es suite \u00e0 l\u2019encouragement des t\u00e9l\u00e9consultations et de la num\u00e9risation, observe Jourquin. Le secteur est donc d\u00e9sormais en pleine croissance.<\/p>\n\n\n\n

Si elle aurait pu cl\u00f4turer l\u2019exercice pr\u00e9c\u00e9dent sur un bilan rentable, la pharmacie en ligne a choisi d’investir dans le marketing. Elle est peut-\u00eatre leader du march\u00e9 en Wallonie, mais en Flandre, son grand rival Farmaline reste le num\u00e9ro un. \u00ab Notre croissance \u00e9tant d\u00e9sormais la plus forte en Flandre, nous avons fait le bon choix. \u00bb<\/p>\n\n\n\n

Un \u00e9cosyst\u00e8me de Colruyt<\/h2>\n\n\n\n

Avec cette acquisition, Colruyt entend boucler la boucle. Le groupe s’oriente vers un \u00e9cosyst\u00e8me de concepts et de marques diversifi\u00e9s, notamment dans le domaine de la sant\u00e9 et du bien-\u00eatre. Newpharma doit ainsi former un r\u00e9seau avec la cha\u00eene de fitness Jims et l’application Smartwithfood. \u00ab La soci\u00e9t\u00e9 et les consommateurs \u00e9voluent, nous voulons cr\u00e9er de la valeur en ad\u00e9quation avec ces \u00e9volutions \u00bb, d\u00e9clare Jef Colruyt. \u00ab Notre rapport au consommateur s\u2019articule autour de trois piliers cl\u00e9s : \u2018simplifier\u2019, \u2018responsabiliser\u2019 et \u2018connecter\u2019. Les clients savent que, chez nous, ils peuvent trouver les meilleurs prix  (simplicit\u00e9), obtenir des informations correctes et transparentes sur les produits avec smartwithfood (responsabilisation) et faire des courses les uns pour les autres via Collect&Go (connexion), par exemple. \u00bb<\/p>\n\n\n\n

\u00ab Le Nutri-score n\u2019est pas suffisant \u00e0 lui seul pour que les consommateurs adoptent des habitudes saines, alors comment pouvons-nous apporter notre contribution ? Nous pouvons aider les clients en leur proposant des produits sains \u00bb, a d\u00e9clar\u00e9 Colruyt, qui cherche \u00e9galement de nouvelles synergies. Tous les magasins Colruyt commercialisent d\u00e9sormais entre 100 et 300 r\u00e9f\u00e9rences Newpharma. Les clients peuvent \u00e9galement retirer leurs commandes dans les supermarch\u00e9s. Et d\u2019autres partenariats commerciaux suivront, laisse entendre Jef Colruyt.<\/p>\n\n\n\n

Gilles Jourquin, PDG de Newpharma, sera l\u2019un des intervenants du programme palpitant de la RetailDetail Night du 24 novembre. L\u2019\u00e9v\u00e9nement de fin d\u2019ann\u00e9e pour le secteur du commerce de d\u00e9tail f\u00eatera son dixi\u00e8me anniversaire. Une \u00e9dition qui promet d\u2019\u00eatre encore plus festive qu\u2019\u00e0 l\u2019accoutum\u00e9e\u2009 ! Vous pouvez d\u2019ores et d\u00e9j\u00e0 r\u00e9server vos places via le lien ci-dessous.<\/em><\/p>\n\n\n\n

\n
Oui, je commande mes billets pour la RetailDetail Night!<\/a><\/div>\n<\/div>\n\n\n\n

<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

La pharmacie en ligne\u00a0Newpharma\u00a0a inaugur\u00e9 un nouveau centre de distribution \u00e0 Li\u00e8ge. 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