{"id":64649,"date":"2022-10-13T10:59:10","date_gmt":"2022-10-13T08:59:10","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=64649"},"modified":"2022-10-20T12:46:41","modified_gmt":"2022-10-20T10:46:41","slug":"le-deuxieme-prime-day-damazon-avant-gout-ou-derniere-flambee","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/le-deuxieme-prime-day-damazon-avant-gout-ou-derniere-flambee\/","title":{"rendered":"Le deuxi\u00e8me Prime Day d&rsquo;Amazon : avant-go\u00fbt ou derni\u00e8re flamb\u00e9e ?"},"content":{"rendered":"\n<p>Le Black Friday est en avance cette ann\u00e9e :&nbsp;<strong>Amazon&nbsp;<\/strong>organise d\u00e9j\u00e0 deux jours de promotions, tandis que son rival&nbsp;<strong>Walmart&nbsp;<\/strong>propose m\u00eame trois jours de remises exceptionnelles. Un avant-go\u00fbt de ce qui nous attend ou se pr\u00e9cipitent-ils avant que les consommateurs ne mettent plus la main au portefeuille ?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4,1 milliards de dollars en deux jours<\/h2>\n\n\n\n<p>Cette semaine, Amazon renouvelle son Prime Day de juillet. La \u00ab&nbsp;Prime Early Access Sale&nbsp;\u00bb s\u2019est d\u00e9roul\u00e9e les 11 et 12 octobre, un festival des bonnes affaires de deux jours avec des remises exclusives et le lancement de nouveaux produits pour les membres Amazon Prime. Le d\u00e9taillant en ligne entend ainsi aider les consommateurs \u00e0 mieux r\u00e9partir leurs achats de fin d&rsquo;ann\u00e9e. En d&rsquo;autres termes : leur permettre de d\u00e9penser leur argent maintenant, avant qu&rsquo;il ne soit trop tard.<\/p>\n\n\n\n<p>Le deuxi\u00e8me Prime Day pourrait bien&nbsp;<a href=\"https:\/\/www.ft.com\/content\/7126e536-3a44-4230-b014-adfc1a39469d\" target=\"_blank\" rel=\"noreferrer noopener\">rapporter 4,1 milliards de dollars<\/a>, estime la soci\u00e9t\u00e9 de courtage Jefferies, selon le Financial Times. Un bonus bienvenu maintenant qu&rsquo;Amazon enregistre une baisse des ventes en ligne apr\u00e8s un pic pendant la pand\u00e9mie de coronavirus. Un chiffre qui reste cependant nettement inf\u00e9rieur aux 12 milliards de dollars de chiffre d&rsquo;affaires estim\u00e9 du premier Amazon Prime Day de cette ann\u00e9e, qui aurait \u00e9t\u00e9 le meilleur de tous les temps.<\/p>\n\n\n\n<p>Les autres d\u00e9taillants ne peuvent pas rester \u00e0 la tra\u00eene.&nbsp;<strong>Bol.com<\/strong>&nbsp;propose cette semaine \u00ab&nbsp;de nombreux Select-deals&nbsp;\u00bb pour les utilisateurs qui souscrivent un abonnement payant, tandis qu&rsquo;aux \u00c9tats-Unis, son grand rival&nbsp;<strong>Walmart&nbsp;<\/strong>organise <a href=\"https:\/\/www.retaildive.com\/news\/walmart-rolls-out-october-holiday-deals-event\/633491\/\" target=\"_blank\" rel=\"noreferrer noopener\">une action de r\u00e9duction \u00ab&nbsp;Rollbacks and More&nbsp;\u00bb pour les produits non alimentaires<\/a>.&nbsp;<strong>Target&nbsp;<\/strong>a \u00e0 nouveau profit\u00e9 de Thanksgiving pour proposer des promotions entre le 6 et le 8 octobre.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Vendredi noir ou vendredi maigre ?<\/h2>\n\n\n\n<p>Que faut-il donc attendre du Black Friday fin novembre ? \u00ab&nbsp;De moins en moins&nbsp;\u00bb, conclut une \u00e9tude am\u00e9ricaine. Si les festivals des bonnes affaires y existent depuis bien plus longtemps et y sont mieux \u00e9tablis qu&rsquo;en Europe, ils semblent aujourd&rsquo;hui en perte de vitesse. Outre les pressions inflationnistes et les craintes de r\u00e9cession actuelles, le Black Friday contribue <a href=\"https:\/\/fashionunited.uk\/news\/retail\/new-report-suggests-black-friday-s-popularity-is-continuing-to-dip\/2022100765573\" target=\"_blank\" rel=\"noreferrer noopener\">chaque ann\u00e9e de moins en moins au chiffre d\u2019affaires annuel<\/a>&nbsp;des d\u00e9taillants participants. En 2019, les d\u00e9taillants ont r\u00e9alis\u00e9 en moyenne 9 % de leur chiffre d\u2019affaires gr\u00e2ce \u00e0 la p\u00e9riode de bonnes affaires, contre 5,82 % en 2020 et 5,18 % en 2021.<\/p>\n\n\n\n<p>Si les chiffres de ces derni\u00e8res ann\u00e9es sont potentiellement fauss\u00e9s par la crise sanitaire, il n\u2019en reste pas moins que les consommateurs se tournent progressivement vers une consommation plus durable et consciente, alors que les offres de r\u00e9duction sont l\u00e9gions \u00e0 d&rsquo;autres moments de l\u2019ann\u00e9e. Les consommateurs qui ach\u00e8tent lors du Black Friday sont donc principalement de v\u00e9ritables chasseurs de bonnes affaires et non des clients fid\u00e8les.<\/p>\n\n\n\n<p>Cette ann\u00e9e, le pouvoir d\u2019achat est une fois de plus sous pression. <strong>Tesco<\/strong>, le g\u00e9ant britannique des supermarch\u00e9s, estime d&rsquo;ores et d\u00e9j\u00e0 qu\u2019il faut s\u2019attendre \u00e0 un No\u00ebl diff\u00e9rent cette ann\u00e9e : les consommateurs pourraient acheter moins de cadeaux et privil\u00e9gier un No\u00ebl agr\u00e9able et \u00e9conomique \u00e0 la maison plut\u00f4t qu&rsquo;une soir\u00e9e au restaurant. Chez Walmart, c\u2019est le m\u00eame son de cloche. Raison de plus pour rapidement prendre ce qu&rsquo;il y a encore \u00e0 prendre, donc.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le Black Friday est en avance :\u00a0Amazon\u00a0organise d\u00e9j\u00e0 deux jours de promotions. Un avant-go\u00fbt ou se pr\u00e9cipitent-ils avant que les consommateurs ne mettent plus la main au portefeuille ?<\/p>\n","protected":false},"author":5,"featured_media":25951,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[43],"company":[206,390,202,449],"topic":[767,488],"region":[446],"class_list":["post-64649","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","extra-plus","company-amazon","company-bol-com","company-tesco","company-walmart","topic-concurrence-des-prix","topic-marketing","region-etats-unis-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le deuxi\u00e8me Prime Day d&#039;Amazon : avant-go\u00fbt ou derni\u00e8re flamb\u00e9e ? - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le Black Friday est en avance :\u00a0Amazon\u00a0organise d\u00e9j\u00e0 deux jours de promotions. 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