{"id":6473,"date":"2014-08-01T14:17:03","date_gmt":"2014-08-01T14:17:03","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/le-ceo-de-sports-direct-met-en-garde-les-enseignes-de-sport-en-europe\/"},"modified":"2014-08-01T14:17:03","modified_gmt":"2014-08-01T14:17:03","slug":"le-ceo-de-sports-direct-met-en-garde-les-enseignes-de-sport-en-europe","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/le-ceo-de-sports-direct-met-en-garde-les-enseignes-de-sport-en-europe\/","title":{"rendered":"Le CEO de Sports Direct met en garde les enseignes de sport en Europe"},"content":{"rendered":"<h2>Une relation gagnant-gagnant ou \u00ab nous vous \u00e9craserons \u00bb<\/h2>\n<p>Le multimillionnaire a tenu ces propos provoquants lors d\u2019un meeting d\u2019analystes. Il y a comment\u00e9 ses projets visant \u00e0 s\u2019implanter solidement en Europe en recherchant des partenaires locaux de taille et en collaborant avec eux. Selon Ashley, quiconque est pr\u00eat \u00e0 s\u2019associer \u00e0 Sports Direct peut s\u2019attendre \u00e0 une relation gagnant-gagnant.<\/p>\n<p>Le CEO a l\u2019intention de commencer modestement en s\u00e9lectionnant des march\u00e9s bien sp\u00e9cifiques, afin d\u2019\u00e9valuer dans quelle mesure les retailers sont int\u00e9ress\u00e9s\u00a0 : \u00ab Le but est d\u2019ouvrir des magasins \u00e0 quelques endroits et de d\u00e9terminer qui souhaite s\u2019associer avec nous. Si vous ne voulez pas collaborer, nous viendrons nous-m\u00eames dans votre pays et nous vous \u00e9craserons. \u00bb<\/p>\n<h2>\n<br \/>D\u00e9j\u00e0 pr\u00e9sent dans 19 pays europ\u00e9ens<\/h2>\n<p>Ashley a d\u00e9j\u00e0 appliqu\u00e9 cette strat\u00e9gie par le pass\u00e9 : l\u2019ann\u00e9e derni\u00e8re il a convaincu Sports Eybl et Sports Experts AG en Autriche de faire op\u00e9rer leurs 52 magasins sous l\u2019\u00e9tendard de Sports Direct. Aujourd\u2019hui le groupe est actif dans 19 pays europ\u00e9ens et est leader du march\u00e9 avec 80 magasins en Estonie, en Lettonie et en Lituanie.<\/p>\n<p>Le retailer britannique compte 44 magasins en Belgique, mais dans les grands pays d\u2019Europe occidentale comme la France, l\u2019Allemagne et l\u2019Espagne l\u2019enseigne est \u00e0 peine pr\u00e9sente, avec respectivement six, trois et un points de vente. Les Pays-Bas sont m\u00eame un terrain encore totalement vierge pour Sports Direct. Mais la question est de savoir pour combien de temps encore ?<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Une relation gagnant-gagnant ou \u00ab nous vous \u00e9craserons \u00bb Le multimillionnaire a tenu ces propos provoquants lors d\u2019un meeting d\u2019analystes. Il y a comment\u00e9 ses projets visant \u00e0 s\u2019implanter solidement en Europe en recherchant des partenaires locaux de taille et en collaborant avec eux. Selon Ashley, quiconque est pr\u00eat \u00e0 s\u2019associer \u00e0 Sports Direct peut [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-6473","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le CEO de Sports Direct met en garde les enseignes de sport en Europe - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/le-ceo-de-sports-direct-met-en-garde-les-enseignes-de-sport-en-europe\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le CEO de Sports Direct met en garde les enseignes de sport en Europe - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Une relation gagnant-gagnant ou \u00ab nous vous \u00e9craserons \u00bb Le multimillionnaire a tenu ces propos provoquants lors d\u2019un meeting d\u2019analystes. 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