{"id":65050,"date":"2022-10-18T15:33:23","date_gmt":"2022-10-18T13:33:23","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=65050"},"modified":"2022-10-19T15:35:49","modified_gmt":"2022-10-19T13:35:49","slug":"en-images-mayerline-ouvre-un-magasin-phare-phygital-a-anvers","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/en-images-mayerline-ouvre-un-magasin-phare-phygital-a-anvers\/","title":{"rendered":"En images : Mayerline ouvre un magasin phare \u2018phygital\u2019 \u00e0 Anvers"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"680\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-65071\" data-id=\"65071\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/10\/Mayerline-1-PhotoRoom-2-1024x680.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/10\/Mayerline-1-PhotoRoom-2-1024x680.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/10\/Mayerline-1-PhotoRoom-2-300x199.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/10\/Mayerline-1-PhotoRoom-2-768x510.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/10\/Mayerline-1-PhotoRoom-2-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/10\/Mayerline-1-PhotoRoom-2.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"718\" height=\"958\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-65073\" data-id=\"65073\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/10\/Mayerline-2-2.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/10\/Mayerline-2-2.jpg 718w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/10\/Mayerline-2-2-225x300.jpg 225w\" sizes=\"(max-width: 718px) 100vw, 718px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"722\" height=\"958\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-65075\" data-id=\"65075\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/10\/Mayerline-3-2.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/10\/Mayerline-3-2.jpg 722w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/10\/Mayerline-3-2-226x300.jpg 226w\" sizes=\"(max-width: 722px) 100vw, 722px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"962\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-65077\" data-id=\"65077\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/10\/Mayerline-4-2.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/10\/Mayerline-4-2.jpg 720w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/10\/Mayerline-4-2-225x300.jpg 225w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"718\" height=\"958\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-65079\" data-id=\"65079\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/10\/Mayerline-5-2.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/10\/Mayerline-5-2.jpg 718w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/10\/Mayerline-5-2-225x300.jpg 225w\" sizes=\"(max-width: 718px) 100vw, 718px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"718\" height=\"936\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-65081\" data-id=\"65081\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/10\/Mayerline-6-2.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/10\/Mayerline-6-2.jpg 718w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/10\/Mayerline-6-2-230x300.jpg 230w\" sizes=\"(max-width: 718px) 100vw, 718px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"913\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-65083\" data-id=\"65083\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/10\/Mayerline-7-2.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/10\/Mayerline-7-2.jpg 720w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/10\/Mayerline-7-2-237x300.jpg 237w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"722\" height=\"911\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-65085\" data-id=\"65085\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/10\/Mayerline-8-2.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/10\/Mayerline-8-2.jpg 722w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/10\/Mayerline-8-2-238x300.jpg 238w\" sizes=\"(max-width: 722px) 100vw, 722px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"725\" height=\"615\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-65087\" data-id=\"65087\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/10\/Mayerline10-2.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/10\/Mayerline10-2.jpg 725w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/10\/Mayerline10-2-300x254.jpg 300w\" sizes=\"(max-width: 725px) 100vw, 725px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>Aujourd&rsquo;hui, le d\u00e9taillant de mode <strong>Mayerline<\/strong> ouvre son nouveau magasin phare \u00e0 Anvers. Le concept de la boutique r\u00e9concilie des \u00e9l\u00e9ments physiques et num\u00e9riques dans un univers d&rsquo;exp\u00e9rience chaleureux et invitant.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00c9crans et codes QR<\/h2>\n\n\n\n<p>Dans la Huidevetterstraat d&rsquo;Anvers, Mayerline d\u00e9balle un magasin phare qui se veut un point de chute pour toutes les femmes qui ont une taille ou une ann\u00e9e de plus. La nouvelle boutique met en valeur la collection, le savoir-faire et l&rsquo;expertise de la marque de mode. Une nouveaut\u00e9, par exemple, est le service de retouche gratuit Atelier Mayerline.<\/p>\n\n\n\n<p>Ce qui est particuli\u00e8rement frappant, c&rsquo;est la fa\u00e7on dont le concept de la boutique red\u00e9finit le r\u00f4le d&rsquo;un point de vente physique dans un monde d&rsquo;achat virtuel. Des \u00e9crans grandeur nature pr\u00e9sentent un podium num\u00e9rique, des films d&rsquo;inspiration et des vid\u00e9os sur la production de la collection dans les ateliers. Les codes QR pr\u00e9sents dans la vitrine permettent aux passants d&rsquo;acc\u00e9der en ligne aux pi\u00e8ces qu&rsquo;ils voient en vitrine. Les tablettes dot\u00e9es d&rsquo;options \u2018shop-the-look\u2019 et les services num\u00e9riques tels que click &amp; collect, livraison \u00e0 domicile ou <em>check &amp; reserve<\/em> font partie de l&rsquo;approche omnicanale de Mayerline depuis des ann\u00e9es.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une exp\u00e9rience d&rsquo;achat sup\u00e9rieure<\/h2>\n\n\n\n<p>\u00ab&nbsp;Nous avons \u00e9norm\u00e9ment investi dans des services omnicanaux con\u00e7us \u00e0 partir de diff\u00e9rents points de vue des clients&nbsp;\u00bb, explique Katrien De Canni\u00e8re, responsable du marketing. \u00ab&nbsp;\u00c0 Anvers, tout cela est r\u00e9uni dans une exp\u00e9rience de shopping sup\u00e9rieure. Peu importe la quantit\u00e9 de connaissances techniques et de gadgets num\u00e9riques dont nous disposons ; pour nous, il est important que tout cela soit r\u00e9uni de mani\u00e8re presque invisible et naturelle dans un environnement o\u00f9 il est agr\u00e9able de faire ses achats.&nbsp;\u00bb<\/p>\n\n\n\n<p>Mayerline, qui c\u00e9l\u00e8bre cette ann\u00e9e son 65e anniversaire, lance une campagne sous le slogan \u00ab&nbsp;(B)older&nbsp;\u00bb qui s&rsquo;appuie sur l&rsquo;histoire de la positivit\u00e9 corporelle et de l&rsquo;\u00e2ge de la marque, qui pr\u00e9f\u00e8re depuis un certain temps travailler exclusivement avec des mod\u00e8les matures et r\u00e9alistes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aujourd&rsquo;hui, le d\u00e9taillant de mode Mayerline ouvre son nouveau magasin phare \u00e0 Anvers. Le concept de la boutique r\u00e9concilie des \u00e9l\u00e9ments physiques et num\u00e9riques dans un univers d&rsquo;exp\u00e9rience chaleureux et invitant. <\/p>\n","protected":false},"author":3,"featured_media":65051,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[43],"company":[662],"topic":[340,310,194],"region":[561],"class_list":["post-65050","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","extra-plus","company-mayerline","topic-concept-de-magasin","topic-ouverture-de-magasin","topic-retail-design","region-anvers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>En images : Mayerline ouvre un magasin phare \u2018phygital\u2019 \u00e0 Anvers - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Mayerline ouvre son nouveau magasin phare \u00e0 Anvers. 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