{"id":65238,"date":"2022-10-20T14:34:47","date_gmt":"2022-10-20T12:34:47","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=65238"},"modified":"2022-10-20T14:34:49","modified_gmt":"2022-10-20T12:34:49","slug":"lucien-se-lance-dans-la-vente-de-velos-doccasion","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/lucien-se-lance-dans-la-vente-de-velos-doccasion\/","title":{"rendered":"Lucien se lance dans la vente de v\u00e9los d&rsquo;occasion"},"content":{"rendered":"\n<p>Une nouvelle acquisition apporte \u00e0 <strong>Lucien<\/strong>, la cha\u00eene de magasins de v\u00e9los de <strong>D&rsquo;Ieteren<\/strong>, un tout nouveau march\u00e9. Lucien rach\u00e8te <strong>Recycle <\/strong>\u00e0 Waterloo, un magasin sp\u00e9cialis\u00e9 dans les v\u00e9los de seconde main. D&rsquo;autres magasins vendront bient\u00f4t aussi des v\u00e9los d&rsquo;occasion.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Dixi\u00e8me magasin \u00e0 Waterloo<\/h2>\n\n\n\n<p>La cha\u00eene de magasins de v\u00e9los Lucien s&rsquo;enrichit d&rsquo;un autre point de vente : la branche v\u00e9lo du groupe automobile D&rsquo;Ieteren rach\u00e8te le sp\u00e9cialiste de l&rsquo;occasion Recycle \u00e0 Waterloo. D\u00e9j\u00e0 la dixi\u00e8me succursale de la jeune cha\u00eene, Lucien se lance dans un march\u00e9 en pleine croissance avec cette acquisition : en raison de la forte demande et des probl\u00e8mes d&rsquo;approvisionnement, il existe un grand besoin de v\u00e9los d&rsquo;occasion.<\/p>\n\n\n\n<p>Le directeur g\u00e9n\u00e9ral de Lucien, Karl Lechat, a d\u00e9j\u00e0 annonc\u00e9 ses <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/les-specialistes-du-marketing-devraient-etre-plus-avises-le-retaildetail-day-en-11-citations\/\" target=\"_blank\" rel=\"noreferrer noopener\">ambitions en mati\u00e8re de seconde main lors du RetailDetail Day<\/a>, mais il confirme maintenant \u00e0 De Tijd le premier pas concret. L&rsquo;objectif est que d&rsquo;autres magasins et bient\u00f4t peut-\u00eatre la boutique en ligne commencent \u00e9galement \u00e0 vendre des v\u00e9los d&rsquo;occasion. Lechat entrevoit m\u00eame la possibilit\u00e9 de vendre de troisi\u00e8me main.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Location et revente<\/h2>\n\n\n\n<p>Lucien veut donner aux gens la possibilit\u00e9 de commencer \u00e0 faire du v\u00e9lo \u00e9lectrique d&rsquo;une mani\u00e8re abordable. C&rsquo;est pourquoi la cha\u00eene investit \u00e9galement dans des mod\u00e8les de leasing, tant pour les particuliers que pour les entreprises. Par exemple, pour 150 euros par mois, les clients <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/comment-lucien-veut-faire-du-cyclisme-une-industrie-de-service\/\" target=\"_blank\" rel=\"noreferrer noopener\">peuvent essayer les speed pedelecs<\/a> Stromer pendant un an. Ces v\u00e9los peuvent ensuite \u00eatre propos\u00e9s en seconde main.<\/p>\n\n\n\n<p>Lechat compte \u00e9galement sur le fait que les gens remettront bient\u00f4t leurs vieux v\u00e9los \u00e0 Lucien, tandis que les v\u00e9los de d\u00e9monstration et les v\u00e9los des employ\u00e9s seront \u00e9galement inclus dans l&rsquo;offre d&rsquo;occasion. Recycle \u00e0 Waterloo aurait d\u00e9j\u00e0 plus de 100 v\u00e9los en stock. Lucien lui-m\u00eame pr\u00e9voit d&rsquo;ouvrir trois autres boutiques \u00e0 Bruxelles cette ann\u00e9e, suivies de Louvain, Gand et Li\u00e8ge en 2023.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Une nouvelle acquisition apporte \u00e0 Lucien, la cha\u00eene de magasins de v\u00e9los de D&rsquo;Ieteren, un tout nouveau march\u00e9. Lucien rach\u00e8te Recycle \u00e0 Waterloo, un magasin sp\u00e9cialis\u00e9 dans les v\u00e9los de seconde main. D&rsquo;autres magasins vendront bient\u00f4t aussi des v\u00e9los d&rsquo;occasion.<\/p>\n","protected":false},"author":5,"featured_media":56591,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[28],"tags":[173],"people":[833],"extra":[],"company":[358],"topic":[282,276,803],"region":[413],"class_list":["post-65238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-loisirs","tag-seconde-main","people-karl-lechat","company-lucien","topic-acquisition","topic-expansion","topic-seconde-main","region-bruxelles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lucien se lance dans la vente de v\u00e9los d&#039;occasion - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Une nouvelle acquisition apporte \u00e0 Lucien un tout nouveau march\u00e9. 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