{"id":6540,"date":"2014-08-13T06:48:17","date_gmt":"2014-08-13T06:48:17","guid":{"rendered":"https:\/\/www.retaildetail.be\/maison-deco\/ikea-annonce-10-nouveaux-magasins-dici-a-2020-en-france\/"},"modified":"2014-08-13T06:48:17","modified_gmt":"2014-08-13T06:48:17","slug":"ikea-annonce-10-nouveaux-magasins-dici-a-2020-en-france","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/ikea-annonce-10-nouveaux-magasins-dici-a-2020-en-france\/","title":{"rendered":"IKEA annonce 10 nouveaux magasins d\u2019ici \u00e0 2020 en France"},"content":{"rendered":"<h2>Objectif de 40 magasins en France confirm\u00e9<\/h2>\n<p>En effet, la priorit\u00e9 de Peter Agnefj\u00e4ll, patron du num\u00e9ro un mondial du meuble depuis septembre 2013, reste la croissance dans les 43 pays dans lesquels l\u2019enseigne jaune et bleue s\u2019est install\u00e9e.<\/p>\n<p>Le premier magasin IKEA en France est arriv\u00e9 en 1981 et a conquis au fil des ouvertures, la premi\u00e8re place du podium, au grand dam des enseignes fran\u00e7aises. \u00ab Notre objectif de 40 magasins en France est confirm\u00e9, ce qui repr\u00e9sente un <a href=\"http:\/\/www.lefigaro.fr\/societes\/2014\/08\/05\/20005-20140805ARTFIG00023-ikea-vise-40-magasins-en-france.php\" target=\"_blank\" rel=\"noopener\">investissement de 600 millions d\u2019euros<\/a> qui permettra de cr\u00e9er 1200 emplois \u00bb, confirme Stefan Vanoverbeke. \u00a0<\/p>\n<h2>\n<br \/>Bayonne, Mulhouse, Orl\u00e9ans \u2026<\/h2>\n<p>En 2015, Bayonne et Mulhouse s&rsquo;ajouteront \u00e0 la liste. Puis Orl\u00e9ans et une autre ville, encore non d\u00e9cid\u00e9e, en 2016. Le nouvel Ikea de la banlieue lyonnaise, qui d\u00e9m\u00e9nagera de Saint-Priest \u00e0 V\u00e9nissieux, et celui de Nice, avec son architecture audacieuse \u2013 des murs v\u00e9g\u00e9taux cachant l&#8217;embl\u00e9matique bleu et jaune \u2013 ouvriront l&rsquo;ann\u00e9e suivante.<\/p>\n<p>Apr\u00e8s avoir couvert les grandes villes, avec notamment sept magasins en r\u00e9gion parisienne, l&rsquo;enseigne s&rsquo;attaque aux villes moyennes (de 200.000 \u00e0 300.000 habitants).<\/p>\n<h2>\n<br \/>Vente en ligne et nouvelles technologies<\/h2>\n<p>Les magasins se d\u00e9velopperont encore davantage avec l\u2019int\u00e9gration du drive, un service inspir\u00e9 des distributeurs alimentaires fran\u00e7ais qu\u2019Ikea a d\u00e9cid\u00e9 de g\u00e9n\u00e9raliser, apr\u00e8s un test \u00e0 Montpellier, ce qui permettra de faire d\u00e9coller les ventes en ligne.<\/p>\n<p>Tous les magasins IKEA fran\u00e7ais sont dor\u00e9navant \u00e9quip\u00e9s de Wi-Fi et d\u2019\u00e9tiquettes NFC (permettant de les scanner avec son portable) \u00ab pour que nos clients de demain, puissent acheter \u00e0 n\u2019importe quel moment et endroit \u00e0 partir d\u2019un iPad, d\u2019un smartphone, de Google Glass \u2026 \u00bb, d\u00e9taille Stefan Vanoverbeke.<\/p>\n<p>Enfin, un nouveau site Internet, o\u00f9 la navigation sera plus facile, sera lanc\u00e9 l&rsquo;an prochain. Le grand d\u00e9fi sera d&rsquo;y reproduire le fameux \u00ab effet Ikea \u00bb, celui qui fait en sorte que le consommateur sorte toujours du magasin avec un objet qu&rsquo;il n&rsquo;avait pas pr\u00e9vu d&rsquo;acheter.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Objectif de 40 magasins en France confirm\u00e9 En effet, la priorit\u00e9 de Peter Agnefj\u00e4ll, patron du num\u00e9ro un mondial du meuble depuis septembre 2013, reste la croissance dans les 43 pays dans lesquels l\u2019enseigne jaune et bleue s\u2019est install\u00e9e. Le premier magasin IKEA en France est arriv\u00e9 en 1981 et a conquis au fil des [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-6540","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maison-deco"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IKEA annonce 10 nouveaux magasins d\u2019ici \u00e0 2020 en France - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/ikea-annonce-10-nouveaux-magasins-dici-a-2020-en-france\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IKEA annonce 10 nouveaux magasins d\u2019ici \u00e0 2020 en France - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Objectif de 40 magasins en France confirm\u00e9 En effet, la priorit\u00e9 de Peter Agnefj\u00e4ll, patron du num\u00e9ro un mondial du meuble depuis septembre 2013, reste la croissance dans les 43 pays dans lesquels l\u2019enseigne jaune et bleue s\u2019est install\u00e9e. 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