{"id":65484,"date":"2022-10-21T17:44:25","date_gmt":"2022-10-21T15:44:25","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=65484"},"modified":"2022-10-21T17:44:28","modified_gmt":"2022-10-21T15:44:28","slug":"adidas-a-des-soucis-avec-la-chine-les-militants-les-inventaires-et-kanye-ye-west","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/adidas-a-des-soucis-avec-la-chine-les-militants-les-inventaires-et-kanye-ye-west\/","title":{"rendered":"Adidas a des soucis avec la Chine, les militants, les inventaires et Kanye ‘Ye’ West"},"content":{"rendered":"\n

Adidas <\/strong>a de nombreux soucis : les stocks s’accumulent, les ventes chinoises sont \u00e0 la tra\u00eene et Ye (anciennement Kanye West) pose des probl\u00e8mes. Ajoutez \u00e0 cela des manifestations internationales et vous comprenez pourquoi la marque publie un autre avertissement sur les b\u00e9n\u00e9fices.<\/p>\n\n\n\n

Les b\u00e9n\u00e9fices et la marge s’effondrent<\/h2>\n\n\n\n

Les choses sont loin d’aller bien pour Adidas. Le fabricant de baskets revoit une nouvelle fois ses pr\u00e9visions \u00e0 la baisse : au lieu d’une croissance des ventes de 5 \u00e0 10 % en 2022, Adidas pr\u00e9voit d\u00e9sormais environ 5 % de ventes suppl\u00e9mentaires \u00e0 taux de change constant. La marge sera \u00e9galement plus faible et, surtout, la pr\u00e9vision de b\u00e9n\u00e9fice a \u00e9t\u00e9 fortement revue \u00e0 la baisse : elle ne s’\u00e9l\u00e8vera pas \u00e0 1,3 milliard d’euros de b\u00e9n\u00e9fice net cette ann\u00e9e, mais seulement \u00e0 500 millions d’euros.<\/p>\n\n\n\n

En effet, le dernier trimestre n’a pas \u00e9t\u00e9 une r\u00e9ussite. Le chiffre d’affaires a augment\u00e9 de 4 % hors effets de change, mais en Chine, les ventes ont chut\u00e9 \u00e0 deux chiffres – toujours en raison des restrictions Covid – et en Occident, les ventes ralentissent en raison de la forte inflation. En dessous de la ligne, les b\u00e9n\u00e9fices ont presque \u00e9t\u00e9 divis\u00e9s par deux par rapport \u00e0 l’ann\u00e9e pr\u00e9c\u00e9dente. Adidas a alors \u00e9galement eu 300 millions d’euros de co\u00fbts exceptionnels, notamment pour quitter la Russie.<\/p>\n\n\n\n

Des ennuis avec les rappeurs et les ouvriers<\/h2>\n\n\n\n

Parall\u00e8lement, la marque de sport voit les stocks s’accumuler et perd compl\u00e8tement le contr\u00f4le de Ye (le nouveau nom de Kanye West), avec qui Adidas a un partenariat \u00e0 long terme. \u00c0 la suite de d\u00e9clarations antis\u00e9mites et d’autres tirades, la pression est de plus en plus forte pour couper les liens, tandis que Ye lui-m\u00eame a d\u00e9j\u00e0 accus\u00e9 le label de rompre le contrat.<\/p>\n\n\n\n

Pour comble de malheur, des militants font campagne devant les magasins et les usines du monde entier la semaine prochaine. La campagne Pay Your Workers, soutenue par des centaines d’organisations de la soci\u00e9t\u00e9 civile et des dizaines de syndicats de travailleurs de l’habillement, appelle Adidas du 24 au 30 octobre \u00e0 respecter les droits des travailleurs de sa cha\u00eene d’approvisionnement. La marque aurait vol\u00e9 les salaires des travailleurs pendant la pand\u00e9mie en r\u00e9duisant ou en arr\u00eatant la production. Adidas rejette ces all\u00e9gations et affirme avoir assur\u00e9 la continuit\u00e9 afin que les travailleurs conservent leur emploi.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adidas a de nombreux soucis : les stocks s’accumulent, les ventes chinoises sont \u00e0 la tra\u00eene et Ye (anciennement Kanye West) pose des probl\u00e8mes. Ajoutez \u00e0 cela des manifestations internationales et vous comprenez pourquoi la marque publie un autre avertissement sur les b\u00e9n\u00e9fices.<\/p>\n","protected":false},"author":5,"featured_media":27368,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[351],"topic":[266],"region":[243],"class_list":["post-65484","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","company-adidas","topic-resultats-financiers","region-europe"],"acf":[],"yoast_head":"\nAdidas a des soucis avec la Chine, les militants, les inventaires et Kanye 'Ye' West - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Adidas a de nombreux soucis : les stocks s'accumulent, les ventes chinoises sont \u00e0 la tra\u00eene et Ye (anciennement Kanye West) pose des probl\u00e8mes. 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