{"id":65829,"date":"2022-10-26T14:41:49","date_gmt":"2022-10-26T12:41:49","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=65829"},"modified":"2022-10-26T14:41:51","modified_gmt":"2022-10-26T12:41:51","slug":"adidas-rompt-enfin-avec-kanye-ye-west","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/adidas-rompt-enfin-avec-kanye-ye-west\/","title":{"rendered":"Adidas rompt enfin avec Kanye \u00ab\u00a0Ye\u00a0\u00bb West"},"content":{"rendered":"\n<p><strong>Adidas <\/strong>rompt avec le rappeur Kanye West. L&rsquo;ex de Kim Kardashian a suscit\u00e9 une vive pol\u00e9mique avec des d\u00e9clarations antis\u00e9mites, mais l&rsquo;enjeu \u00e9tait de taille pour la marque de sport.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Fin de l&rsquo;affaire<\/h2>\n\n\n\n<p>Le partenariat de longue date &#8211; et lucratif &#8211; entre Ye (le nouveau nom de Kanye West) et Adidas touche \u00e0 sa fin. Ensemble, ils disposent depuis 2015 de la ligne Yeezy de baskets et autres articles tr\u00e8s recherch\u00e9s, mais voil\u00e0 que le rappeur est finalement all\u00e9 trop loin. La collaboration prendra fin avec effet imm\u00e9diat et la division Yeezy sera dissoute. La production s&rsquo;arr\u00eate \u00e9galement tout de suite.<\/p>\n\n\n\n<p>Ye avait d\u00e9j\u00e0 \u00e9t\u00e9 successivement jet\u00e9 d&rsquo;Instagram et de Twitter ces derni\u00e8res semaines apr\u00e8s avoir fait des d\u00e9clarations antis\u00e9mites explicites. <strong>Balenciaga <\/strong>et <strong>Gap <\/strong>ont \u00e9galement r\u00e9cemment tir\u00e9 un trait sur leurs collaborations avec l&rsquo;ex de Kim Kardashian. Adidas a bien pris Ye \u00ab\u00a0en consid\u00e9ration\u00a0\u00bb ce mois-ci apr\u00e8s que le rappeur soit apparu \u00e0 la Fashion Week de Paris dans un sweat \u00e0 capuche portant l&rsquo;inscription provocante \u00ab\u00a0White Lives Matter\u00a0\u00bb, mais a longtemps h\u00e9sit\u00e9 \u00e0 rompre avec le golden boy.<\/p>\n\n\n\n<p>La collection Yeezy repr\u00e9senterait <a href=\"https:\/\/www.businessinsider.com\/adidas-kanye-west-ye-lose-profit-money-revenue-financial-estimate-2022-10?international=true&amp;r=US&amp;IR=T\" target=\"_blank\" rel=\"noreferrer noopener\">environ 8 % des revenus<\/a> d&rsquo;Adidas, soit pr\u00e8s de 250 millions de dollars de ventes annuelles. \u00c9tant donn\u00e9 qu&rsquo;Adidas enregistre actuellement des performances faibles et a d\u00e9j\u00e0 d\u00fb d\u00e9clarer <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/adidas-a-des-soucis-avec-la-chine-les-militants-les-inventaires-et-kanye-ye-west\/\" target=\"_blank\" rel=\"noreferrer noopener\">trois avertissements sur les b\u00e9n\u00e9fices d&rsquo;affil\u00e9e<\/a>, la d\u00e9cision a \u00e9t\u00e9 difficile \u00e0 prendre. Cependant, surtout en tant qu&rsquo;entreprise allemande, Adidas a maintenant \u00e9t\u00e9 oblig\u00e9 de prendre une position claire.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adidas rompt avec le rappeur Kanye West. L&rsquo;ex de Kim Kardashian a suscit\u00e9 une vive pol\u00e9mique avec des d\u00e9clarations antis\u00e9mites, mais l&rsquo;enjeu \u00e9tait de taille pour la marque de sport.<\/p>\n","protected":false},"author":5,"featured_media":65824,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[351],"topic":[488],"region":[470],"class_list":["post-65829","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","company-adidas","topic-marketing","region-allemagne"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Adidas rompt enfin avec Kanye &quot;Ye&quot; West - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Adidas rompt avec le rappeur Kanye West. 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L&#039;ex de Kim Kardashian a suscit\u00e9 une vive pol\u00e9mique avec des d\u00e9clarations antis\u00e9mites, mais l&#039;enjeu \u00e9tait de taille pour la marque.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/adidas-rompt-enfin-avec-kanye-ye-west\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-26T12:41:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-26T12:41:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/10\/Yeezy-Adidas.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pauline Neerman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pauline Neerman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/adidas-rompt-enfin-avec-kanye-ye-west\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/adidas-rompt-enfin-avec-kanye-ye-west\\\/\"},\"author\":{\"name\":\"Pauline Neerman\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/66b54803fa10759039079458ea89e307\"},\"headline\":\"Adidas rompt enfin avec Kanye \u00ab\u00a0Ye\u00a0\u00bb West\",\"datePublished\":\"2022-10-26T12:41:49+00:00\",\"dateModified\":\"2022-10-26T12:41:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/adidas-rompt-enfin-avec-kanye-ye-west\\\/\"},\"wordCount\":276,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/adidas-rompt-enfin-avec-kanye-ye-west\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/Yeezy-Adidas.jpg\",\"articleSection\":[\"Mode\"],\"inLanguage\":\"fr-FR\",\"copyrightYear\":\"2022\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/adidas-rompt-enfin-avec-kanye-ye-west\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/adidas-rompt-enfin-avec-kanye-ye-west\\\/\",\"name\":\"Adidas rompt enfin avec Kanye \\\"Ye\\\" West - RetailDetail BE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/adidas-rompt-enfin-avec-kanye-ye-west\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/adidas-rompt-enfin-avec-kanye-ye-west\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/Yeezy-Adidas.jpg\",\"datePublished\":\"2022-10-26T12:41:49+00:00\",\"dateModified\":\"2022-10-26T12:41:51+00:00\",\"description\":\"Adidas rompt avec le rappeur Kanye West. 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