{"id":65868,"date":"2022-10-27T09:02:28","date_gmt":"2022-10-27T07:02:28","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=65868"},"modified":"2022-10-27T09:24:28","modified_gmt":"2022-10-27T07:24:28","slug":"carrefour-renoue-avec-la-croissance-en-belgique","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/carrefour-renoue-avec-la-croissance-en-belgique\/","title":{"rendered":"Carrefour renoue avec la croissance en Belgique"},"content":{"rendered":"\n

Apr\u00e8s des baisses de ventes persistantes, les ventes de Carrefour Belgique<\/strong> ont rebondi au cours des derniers mois. \u00ab Les premi\u00e8res mesures prises par la nouvelle \u00e9quipe de direction portent leurs fruits \u00bb, a d\u00e9clar\u00e9 le d\u00e9taillant, qui a \u00e9galement pr\u00e9sent\u00e9 de bons r\u00e9sultats au niveau du groupe.<\/p>\n\n\n\n

Signes d’am\u00e9lioration<\/h2>\n\n\n\n

Avec une hausse des ventes comparables de 5,2% au troisi\u00e8me trimestre, Carrefour Belgique renoue enfin avec la croissance, apr\u00e8s une baisse de 7% au premier trimestre et de 4,8% au deuxi\u00e8me trimestre. Le chiffre d’affaires s’est \u00e9lev\u00e9 \u00e0 1,05 milliard d’euros. \u00ab Dans un march\u00e9 extr\u00eamement concurrentiel, marqu\u00e9 par une situation \u00e9conomique difficile et une forte inflation, les premi\u00e8res mesures mises en place par la nouvelle \u00e9quipe de Direction arriv\u00e9e en juillet portent leurs fruits. Les indicateurs op\u00e9rationnels, comme la tendance de parts de march\u00e9, montrent des signes d\u2019am\u00e9lioration \u00bb, indique le communiqu\u00e9 de presse.  <\/p>\n\n\n\n

Le groupe a nomm\u00e9 un nouveau directeur g\u00e9n\u00e9ral en Belgique au d\u00e9but du mois de juillet : Geoffroy Gersdorff, le premier Belge \u00e0 la t\u00eate de l’entreprise depuis que Carrefour y est implant\u00e9. Il s’est vu confier la lourde t\u00e2che de remettre le d\u00e9taillant sur le chemin de la croissance. Le d\u00e9taillant alimentaire a \u00e9t\u00e9 confront\u00e9 \u00e0 de graves probl\u00e8mes logistiques au cours des derniers trimestres, a perdu son principal partenaire franchis\u00e9 Mestdagh<\/strong> au profit d’Intermarch\u00e9<\/strong> et doit faire face \u00e0 des d\u00e9faillances de ses activit\u00e9s en ligne<\/a>.<\/p>\n\n\n\n

Pourtant, en septembre, le nouveau dirigeant a affirm\u00e9 qu\u2019il voyait les premiers signes d’un redressement<\/a>. Ces derniers mois, Carrefour s’est concentr\u00e9 plus que jamais sur le pouvoir d’achat et le renforcement de ses propres marques. Le quatri\u00e8me trimestre r\u00e9v\u00e9lera si cela a permis d’amorcer une reprise durable.<\/p>\n\n\n\n

Nouveau plan strat\u00e9gique<\/h2>\n\n\n\n

Au niveau du groupe, Carrefour a \u00e9galement enregistr\u00e9 des r\u00e9sultats meilleurs que pr\u00e9vu, avec une croissance des ventes de 19 %, \u00e0 23,5 milliards d’euros. Sur le march\u00e9 int\u00e9rieur fran\u00e7ais, la croissance comparable a \u00e9t\u00e9 de 6,6 %. Le d\u00e9taillant y a gagn\u00e9 des parts de march\u00e9 et a enregistr\u00e9 de fortes ventes de ses marques propres, qui repr\u00e9sentent d\u00e9sormais 33 % des ventes. La marque budget Simpl a \u00e9t\u00e9 \u00e9tendue \u00e0 plus de 1 000 r\u00e9f\u00e9rences. Les hypermarch\u00e9s montrent une am\u00e9lioration, gr\u00e2ce \u00e0 leur image de prix comp\u00e9titifs.<\/p>\n\n\n\n

D’autres pays europ\u00e9ens se portent \u00e9galement bien. L’Italie (+7,1% en comparable) voit ses ventes progresser pour le cinqui\u00e8me trimestre cons\u00e9cutif, en Espagne (+8,7%) le distributeur gagne des parts de march\u00e9, en Pologne (+18,5%) Carrefour surpasse significativement le march\u00e9 et en Roumanie (+8,8%) la performance est \u00e9galement solide. Au Br\u00e9sil, les ventes ont augment\u00e9 de 64,8% gr\u00e2ce \u00e0 l’int\u00e9gration de Grupo BIG, qui se d\u00e9roule bien. La croissance des ventes comparables a \u00e9t\u00e9 de 11,5 %.<\/p>\n\n\n\n

\u00ab Dans un environnement marqu\u00e9 par de nombreuses incertitudes et une inflation qui s\u2019installe durablement en Europe, Carrefour d\u00e9montre sa capacit\u00e9 d\u2019adaptation et la robustesse de son mod\u00e8le. \u00bb a d\u00e9clar\u00e9 le dirigeant Alexandre Bompard, qui pr\u00e9sentera un nouveau plan strat\u00e9gique le 8 novembre.<\/p>\n","protected":false},"excerpt":{"rendered":"

Apr\u00e8s des baisses de ventes persistantes, les ventes de Carrefour Belgique ont rebondi au cours des derniers mois. \u00ab Les premi\u00e8res mesures prises par la nouvelle \u00e9quipe de direction portent leurs fruits \u00bb, a d\u00e9clar\u00e9 le d\u00e9taillant, qui a \u00e9galement pr\u00e9sent\u00e9 de bons r\u00e9sultats au niveau du groupe. <\/p>\n","protected":false},"author":3,"featured_media":55433,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[86,659],"extra":[],"company":[87],"topic":[266],"region":[],"class_list":["post-65868","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","people-alexandre-bompard","people-geoffroy-gersdorff","company-carrefour","topic-resultats-financiers"],"acf":[],"yoast_head":"\nCarrefour renoue avec la croissance en Belgique - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Apr\u00e8s des baisses de ventes persistantes, les ventes de Carrefour Belgique ont rebondi au cours des derniers mois.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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