{"id":65899,"date":"2022-10-27T10:02:44","date_gmt":"2022-10-27T08:02:44","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=65899"},"modified":"2022-10-27T10:02:46","modified_gmt":"2022-10-27T08:02:46","slug":"le-magasin-autonome-okay-direct-remporte-le-prix-mercure","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/le-magasin-autonome-okay-direct-remporte-le-prix-mercure\/","title":{"rendered":"Le magasin autonome OKay Direct remporte le prix Mercure"},"content":{"rendered":"\n

OKay Direct<\/strong>, le magasin urbain automatis\u00e9 de Colruyt Group<\/strong>, a remport\u00e9 le prix Mercure 2022 en tant qu’innovation la plus forte du commerce de d\u00e9tail belge. Decathlon<\/strong> et Yuman Village<\/strong> ont \u00e9galement remport\u00e9 des prix.<\/p>\n\n\n\n

\u00ab Innovant \u00e0 l’\u00e9chelle mondiale \u00bb<\/h2>\n\n\n\n

Presque exactement un an apr\u00e8s son ouverture dans le centre de Gand<\/a>, Okay Direct a \u00e9t\u00e9 r\u00e9compens\u00e9 comme le concept retail le plus innovant : le concept du groupe Colruyt a remport\u00e9 le prix Mercure, un prix pour l’innovation dans le commerce de d\u00e9tail qui est d\u00e9cern\u00e9 par la f\u00e9d\u00e9ration Comeos depuis plus de 30 ans. Dans ce magasin urbain autonome, les clients peuvent faire leurs courses jour et nuit, dans un environnement agr\u00e9able et s\u00fbr, et \u00e0 des prix comp\u00e9titifs.<\/p>\n\n\n\n

Selon le jury, il s’agit d’une formule unique, et pas seulement pour la Belgique : \u00ab M\u00eame \u00e0 l’\u00e9chelle mondiale, il est in\u00e9dit qu’un magasin puisse \u00eatre visit\u00e9 par plusieurs clients en m\u00eame temps, m\u00eame si aucun membre du personnel n’est pr\u00e9sent \u00bb, d\u00e9clare le pr\u00e9sident du jury, Gino Van Ossel. \u00ab Au vu des chiffres de vente et de fr\u00e9quentation, il semble que les consommateurs soient ravis. C’est l’innovation extr\u00eame associ\u00e9e aux r\u00e9sultats prometteurs qui ont convaincu le jury de d\u00e9clarer OKay Direct vainqueur. L’innovation est 100% belge, et \u00e9galement mise en \u0153uvre avec une technologie d\u00e9velopp\u00e9e au sein du groupe Colruyt. \u00bb<\/p>\n\n\n\n

 Le d\u00e9veloppement durable comme fil conducteur<\/h2>\n\n\n\n

\u00ab Beaucoup de temps et d’\u00e9nergie ont \u00e9t\u00e9 consacr\u00e9s au r\u00e9examen de notre mod\u00e8le pour aboutir au concept OKay Direct. Le fait que nous ayons re\u00e7u le Prix Mercure, qui est la reconnaissance de l’innovation dans le secteur du retail, et ce, un an apr\u00e8s l’ouverture, est pour nous la cerise sur le g\u00e2teau d’anniversaire \u00bb, d\u00e9clare Gert Somers, responsable des formules urbaines chez OKay. <\/p>\n\n\n\n

Marketplace by Decathlon a manqu\u00e9 de peu le premier prix, se classant en deuxi\u00e8me position. En plus de sa propre gamme de produits sportifs, la plateforme propose des articles de centaines d’autres marques qui compl\u00e8tent intelligemment son offre pour s\u00e9duire un public plus large.<\/p>\n\n\n\n

Yuman Village a remport\u00e9 la troisi\u00e8me place : il s’agit d’un grand magasin circulaire situ\u00e9 \u00e0 Bruxelles o\u00f9 les acheteurs peuvent se procurer des articles d’occasion et recycl\u00e9s. Au total, il y avait dix nomin\u00e9s pour le prix Mercury. Occasion, durabilit\u00e9, partenariats intelligents et nouveaux formats ont \u00e9t\u00e9 les fils conducteurs de cette ann\u00e9e.<\/p>\n","protected":false},"excerpt":{"rendered":"

OKay Direct, le magasin urbain automatis\u00e9 de Colruyt Group, a remport\u00e9 le prix Mercure 2022 en tant qu’innovation la plus forte du commerce de d\u00e9tail belge. Decathlon et Yuman Village ont \u00e9galement remport\u00e9 des prix. <\/p>\n","protected":false},"author":3,"featured_media":65897,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[141,338],"topic":[462],"region":[226],"class_list":["post-65899","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","company-colruyt-group","company-okay","topic-innovation","region-belgique"],"acf":[],"yoast_head":"\nLe magasin autonome OKay Direct remporte le prix Mercure - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"OKay Direct, le magasin urbain automatis\u00e9 de Colruyt Group, a remport\u00e9 le prix Mercure 2022 en tant qu'innovation du commerce de d\u00e9tail belge\" \/>\n<meta name=\"robots\" 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