{"id":6596,"date":"2014-08-20T10:42:22","date_gmt":"2014-08-20T10:42:22","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/delhaize-cherche-a-se-defaire-de-bottom-dollar-food\/"},"modified":"2014-08-20T10:42:22","modified_gmt":"2014-08-20T10:42:22","slug":"delhaize-cherche-a-se-defaire-de-bottom-dollar-food","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/delhaize-cherche-a-se-defaire-de-bottom-dollar-food\/","title":{"rendered":"Delhaize cherche \u00e0 se d\u00e9faire de Bottom Dollar Food"},"content":{"rendered":"

66 magasins en vente<\/h2>\n

D\u2019apr\u00e8s le site web Food World\/Food Trade News, Delhaize Am\u00e9rique aurait l\u2019intention de c\u00e9der ses 66 points de vente Bottom Dollar Food en Pennsylvanie, dans le sud du New Jersey et dans le nord-est de l\u2019Ohio. Ce site g\u00e9n\u00e9ralement bien inform\u00e9, indique \u00e9galement que la banque Wells Fargo aurait remis tous les documents n\u00e9cessaires aux parties concern\u00e9es, qui avaient jusqu\u2019au 13 ao\u00fbt dernier pour formuler une offre.<\/p>\n

Interrog\u00e9 sur le sujet, le porte-parole de Delhaize n\u2019a rien voulu d\u00e9voiler : \u00ab Conform\u00e9ment \u00e0 notre strat\u00e9gie en la mati\u00e8re, notre entreprise ne donne aucun commentaire concernant des rumeurs ou sp\u00e9culations concernant d\u2019\u00e9ventuels rachats ou ventes. \u00bb<\/p>\n

\u00a0<\/p>\n

Selon les analystes, le discounter allemand Aldi<\/strong> et l\u2019am\u00e9ricain Supervalu<\/strong> auraient d\u00e9j\u00e0 manifest\u00e9 leur int\u00e9r\u00eat. Petit d\u00e9tail \u00e0 relever : le nouveau CEO de Delhaize Am\u00e9rique, Kevin Holt<\/a>, a travaill\u00e9 pour Supervalu durant 20 ans. Toujours\u00a0 selon le m\u00eame site web, d\u2019autres cha\u00eenes comme Wakefern Food Corp (PriceRite, Fresh Grocer),\u00a0 Giant Eagle (Market District, Good Cents Grocery+More) et m\u00eame Ahold USA<\/strong> pourraient \u00e9galement tirer avantage d\u2019une reprise de ces points de vente, situ\u00e9s principalement en r\u00e9gion urbaine ou en banlieue.<\/p>\n

\n
Une histoire mouvement\u00e9e<\/h2>\n

Bottom Dollar Food a \u00e9t\u00e9 fond\u00e9 en 2004 lors d\u2019une restructuration \u00e0 grande \u00e9chelle des activit\u00e9s am\u00e9ricaines de Delhaize, sous la direction du CEO de l\u2019\u00e9poque Rick Anicetti. Celui-ci avait d\u00e9cid\u00e9 de hisser Food Lion vers le segment sup\u00e9rieur, de couvrir le segment inf\u00e9rieur ainsi lib\u00e9r\u00e9 par une formule discount (Bottom Dollar) et de transformer 60 points de vente en cha\u00eene haut de gamme (Bloom).<\/p>\n

Son projet fut malheureusement un \u00e9chec : en 2010 Rick Anicette a quitt\u00e9 le navire, apr\u00e8s quoi un vaste plan de restructuration a \u00e9t\u00e9 mis en place, impliquant la fermeture de 127 magasins Food Lion, la suppression du concept Bloom, et pour Bottom Dollar Food la fermeture de six magasins, ainsi que la transformation de 22 magasins en Food Lion. Seuls les magasins Bottom Dollar Food de Pennsylvanie et du New Jersey ont \u00e9t\u00e9 conserv\u00e9s.<\/p>\n

Une relance semblait pourtant possible : en janvier 2013 le discounter ouvrait de nouveaux magasins dans l\u2019ouest de la Pennsylvanie et dans le nord-est\u00a0 de l\u2019Ohio. Mais en vain, puisqu\u2019\u00e0 pr\u00e9sent Delhaize cherche \u00e0 se d\u00e9faire des magasins restants de Bottom Dollar Food. Toutefois cette mise en vente n\u2019est pas r\u00e9ellement une surprise : en effet Frans Muller, CEO de Delhaize Group, avait d\u00e9j\u00e0 laiss\u00e9 entendre cette ann\u00e9e que la cha\u00eene discount am\u00e9ricaine ne repr\u00e9sentait plus une activit\u00e9-cl\u00e9 de Delhaize.<\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

66 magasins en vente D\u2019apr\u00e8s le site web Food World\/Food Trade News, Delhaize Am\u00e9rique aurait l\u2019intention de c\u00e9der ses 66 points de vente Bottom Dollar Food en Pennsylvanie, dans le sud du New Jersey et dans le nord-est de l\u2019Ohio. Ce site g\u00e9n\u00e9ralement bien inform\u00e9, indique \u00e9galement que la banque Wells Fargo aurait remis tous […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-6596","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"\nDelhaize cherche \u00e0 se d\u00e9faire de Bottom Dollar Food - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/delhaize-cherche-a-se-defaire-de-bottom-dollar-food\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Delhaize cherche \u00e0 se d\u00e9faire de Bottom Dollar Food - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"66 magasins en vente D\u2019apr\u00e8s le site web Food World\/Food Trade News, Delhaize Am\u00e9rique aurait l\u2019intention de c\u00e9der ses 66 points de vente Bottom Dollar Food en Pennsylvanie, dans le sud du New Jersey et dans le nord-est de l\u2019Ohio. 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