{"id":66021,"date":"2022-10-27T15:34:00","date_gmt":"2022-10-27T13:34:00","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=66021"},"modified":"2022-10-27T15:40:03","modified_gmt":"2022-10-27T13:40:03","slug":"unilever-prevoit-des-couts-et-des-prix-toujours-en-hausse-en-2023","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/unilever-prevoit-des-couts-et-des-prix-toujours-en-hausse-en-2023\/","title":{"rendered":"Unilever pr\u00e9voit des co\u00fbts et des prix toujours en hausse en 2023"},"content":{"rendered":"\n<p><strong>Unilever <\/strong>a enregistr\u00e9 une croissance \u00e0 deux chiffres au cours du dernier trimestre, gr\u00e2ce \u00e0 de nouvelles hausses de prix. La pression sur les co\u00fbts restera \u00e9lev\u00e9e en 2023, soup\u00e7onne le PDG sortant Alan Jope, mais le producteur de Dove et Magnum continuera \u00e0 investir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Des marges en progression<\/h2>\n\n\n\n<p>Chez Unilever, les ventes ont augment\u00e9 de 17,8 % au troisi\u00e8me trimestre, gr\u00e2ce \u00e0 des ventes sous-jacentes qui ont augment\u00e9 de 10,6 %. Bien que le producteur de Knorr et de Dove, entre autres, ait \u00e0 nouveau augment\u00e9 ses prix de 12,5 %, les volumes n&rsquo;ont baiss\u00e9 que de 1,6 %. C&rsquo;est beaucoup moins que son concurrent <strong>Kraft Heinz<\/strong>, malgr\u00e9 des hausses de prix similaires.<\/p>\n\n\n\n<p>Les marques milliardaires, qui repr\u00e9sentent plus de 50 % des ventes du groupe, ont augment\u00e9 de 14 %, gr\u00e2ce aux bonnes performances de OMO, Hellmann&rsquo;s, Rexona, Magnum et Lux. Le PDG Alan Jope, <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-pdg-dunilever-alan-jope-prend-sa-retraite-lannee-prochaine\/\" target=\"_blank\" rel=\"noreferrer noopener\">qui va bient\u00f4t quitter ses fonctions<\/a>, a d\u00e9clar\u00e9 que <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/unilever-va-supprimer-1-500-emplois\/\" target=\"_blank\" rel=\"noreferrer noopener\">la r\u00e9cente restructuration<\/a> contribuait \u00e0 \u00ab&nbsp;assurer une croissance constante gr\u00e2ce \u00e0 un mod\u00e8le commercial plus simple et davantage ax\u00e9 sur les cat\u00e9gories&nbsp;\u00bb. Il y aurait d\u00e9j\u00e0 des \u00ab&nbsp;signes pr\u00e9curseurs encourageants&nbsp;\u00bb d&rsquo;une prise de d\u00e9cision plus rapide et d&rsquo;une meilleure responsabilisation.<\/p>\n\n\n\n<p>Pour l&rsquo;ensemble de l&rsquo;ann\u00e9e, Unilever rel\u00e8ve ses pr\u00e9visions. La croissance des ventes sous-jacentes d\u00e9passera d\u00e9sormais 8 %, bien que les volumes soient en baisse. En outre, les prix ne semblent pas baisser en 2023, bien au contraire. Non seulement Jope pense que les pressions sur les co\u00fbts resteront \u00e9lev\u00e9es l&rsquo;ann\u00e9e prochaine, mais Unilever s&rsquo;engage \u00e9galement \u00e0 continuer \u00e0 investir et m\u00eame \u00e0 augmenter les niveaux d&rsquo;investissement. Comment faire ? Gr\u00e2ce \u00e0 une \u00ab&nbsp;tarification forte&nbsp;\u00bb. L&rsquo;entreprise pr\u00e9voit \u00e9galement d&rsquo;augmenter ses marges en 2023 et 2024, notamment par des hausses de prix. Les analystes viennent toutefois d&rsquo;avertir Kraft Heinz que le plafond des prix pourrait \u00eatre en vue.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Unilever a enregistr\u00e9 une croissance \u00e0 deux chiffres au cours du dernier trimestre, gr\u00e2ce \u00e0 de nouvelles hausses de prix. La pression sur les co\u00fbts restera \u00e9lev\u00e9e en 2023, soup\u00e7onne le PDG sortant Alan Jope, mais le producteur de Dove et Magnum continuera \u00e0 investir.<\/p>\n","protected":false},"author":5,"featured_media":32719,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27,24],"tags":[],"people":[259],"extra":[],"company":[260],"topic":[386,266],"region":[381],"class_list":["post-66021","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beaute-soins","category-food","people-alan-jope","company-unilever","topic-fmcg","topic-resultats-financiers","region-royaume-uni"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Unilever pr\u00e9voit des co\u00fbts et des prix toujours en hausse en 2023 - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Unilever a enregistr\u00e9 une croissance \u00e0 deux chiffres au cours du dernier trimestre, gr\u00e2ce \u00e0 de nouvelles hausses de prix. 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