{"id":6610,"date":"2014-08-21T07:50:12","date_gmt":"2014-08-21T07:50:12","guid":{"rendered":"https:\/\/www.retaildetail.be\/m-tail\/les-galeries-lafayette-equipees-dune-appli-de-geolocalisation-instore\/"},"modified":"2014-08-21T07:50:12","modified_gmt":"2014-08-21T07:50:12","slug":"les-galeries-lafayette-equipees-dune-appli-de-geolocalisation-instore","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/les-galeries-lafayette-equipees-dune-appli-de-geolocalisation-instore\/","title":{"rendered":"Les Galeries Lafayette \u00e9quip\u00e9es d\u2019une appli de g\u00e9olocalisation instore"},"content":{"rendered":"<p><a href=\"http:\/\/haussmann.galerieslafayette.com\/exclusif-lappli-de-geolocalisation-en-magasin\/\" target=\"_blank\" rel=\"noopener\">Gr\u00e2ce \u00e0 cette nouvelle appli<\/a>, les 100 000 clients journaliers pourront \u00e0 l\u2019avenir pr\u00e9parer leur parcours shopping en s\u00e9lectionnant leurs marques pr\u00e9f\u00e9r\u00e9es en favoris, g\u00e9n\u00e9rer des itin\u00e9raires, s\u2019orienter gr\u00e2ce \u00e0 des plans 3D interactifs,\u00a0 consulter toutes les informations pratiques des magasins ou encore partager leur position sur les r\u00e9seaux sociaux avec leurs amis.\u00a0 L\u2019ambition du grand magasin est de g\u00e9n\u00e9rer 15% de son chiffre d\u2019affaires (2,9 milliars d\u2019euros en 2012) via les visites digitales. \u00a0<\/p>\n<p>\u00a0<\/p>\n<h2>Augmentation massive des \u00e9quipements en smartphone<\/h2>\n<p>Les technologies de g\u00e9olocalisation \u00ab in store \u00bb sont au point et commencent \u00e0 \u00eatre d\u00e9ploy\u00e9es dans des enseignes am\u00e9ricaines et fran\u00e7aises.\u00a0 Ce succ\u00e8s est d\u00fb notamment au <a href=\"http:\/\/www.gfk.com\/fr\/news-and-events\/press-room\/press-releases\/pages\/barom%C3%A8tre-du-marketing-mobile.aspx\" target=\"_blank\" rel=\"noopener\">taux d\u2019\u00e9quipement en smartphone<\/a> qui a grimp\u00e9 en fl\u00e8che (50% de la population fran\u00e7aise).\u00a0 La greffe du \u00ab check in \u00bb et de g\u00e9olocalisation a bien pris et est pass\u00e9e d\u2019une dimension ludique \u00e0 une logique utilitaire en d\u00e9veloppant\u00a0 le syst\u00e8me \u00ab in store \u00bb, qui ouvre la voie \u00e0 de nouveaux types de services et de b\u00e9n\u00e9fices sp\u00e9cialis\u00e9s pour le client.<\/p>\n<h2>\n<br \/>Libert\u00e9 de choix et transparence des donn\u00e9es<\/h2>\n<p>La g\u00e9olocalisation permet d\u2019une part une libert\u00e9 compl\u00e8te de la d\u00e9cision du client qui choisit lui-m\u00eame l\u2019application lorsqu\u2019il p\u00e9n\u00e8tre dans le magasin et, d\u2019autre part la transparence sur les donn\u00e9es recueillies \u00e0 savoir l\u2019explication au client des types de donn\u00e9es personnelles recueillies, l\u2019usage qui en sera fait et enfin\u00a0 le droit de regard qu\u2019il aura dessus.<\/p>\n<p>A noter que l\u2019application est utilisable sur l\u2019iphone4S, l\u2019Ipad3 ou un mod\u00e8le plus r\u00e9cent, ainsi que sur la majorit\u00e9 des terminaux Android.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gr\u00e2ce \u00e0 cette nouvelle appli, les 100 000 clients journaliers pourront \u00e0 l\u2019avenir pr\u00e9parer leur parcours shopping en s\u00e9lectionnant leurs marques pr\u00e9f\u00e9r\u00e9es en favoris, g\u00e9n\u00e9rer des itin\u00e9raires, s\u2019orienter gr\u00e2ce \u00e0 des plans 3D interactifs,\u00a0 consulter toutes les informations pratiques des magasins ou encore partager leur position sur les r\u00e9seaux sociaux avec leurs amis.\u00a0 L\u2019ambition du [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[34],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-6610","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-m-tail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les Galeries Lafayette \u00e9quip\u00e9es d\u2019une appli de g\u00e9olocalisation instore - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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