{"id":6614,"date":"2014-08-21T11:42:10","date_gmt":"2014-08-21T11:42:10","guid":{"rendered":"https:\/\/www.retaildetail.be\/m-tail\/le-zalando-du-meuble-debarque-en-belgique\/"},"modified":"2014-08-21T11:42:10","modified_gmt":"2014-08-21T11:42:10","slug":"le-zalando-du-meuble-debarque-en-belgique","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/le-zalando-du-meuble-debarque-en-belgique\/","title":{"rendered":"\u00ab Le Zalando du meuble \u00bb d\u00e9barque en Belgique"},"content":{"rendered":"

Sixi\u00e8me pays pour Home24<\/h2>\n

Apr\u00e8s l\u2019Allemagne (son march\u00e9 domestique), la France, les Pays-Bas, la Suisse et l\u2019Autriche, Home 24 se lance \u00e0 la conqu\u00eate de la Belgique<\/a>. Le webshop proposera quelque 50.000 articles, dont une partie de marques propres, mais \u00e9galement des marques d\u2019acteurs internationaux comme Esprit Home<\/strong>, WMF<\/strong> ou encore Kare<\/strong>.<\/p>\n

Le groupe souhaite s\u2019associer avec des fournisseurs belges aussi rapidement que possible, indique le directeur g\u00e9n\u00e9ral Constantin Eis dans le journal Het Nieuwsblad : \u00ab Nous voulons apporter une touche belge en collaborant avec des fournisseurs locaux. Mais globalement je ne pense pas qu\u2019il y ait une grande diff\u00e9rence avec le go\u00fbt des Allemands. Nous vendons surtout des meubles design, mais le style plus romantique a \u00e9galement sa place dans notre offre. \u00bb<\/p>\n

\u00a0<\/p>\n

Fond\u00e9 il y a cinq ans \u00e0 Berlin, Home 24 b\u00e9n\u00e9ficie depuis trois ans du soutien financier de quelques investisseurs de taille tels que l\u2019allemand Rocket Internet<\/strong>, le su\u00e9dois AB Kinnevik<\/strong> et le groupe de supermarch\u00e9s Rewe<\/strong> \u2013 \u00e9galement partenaires de Zalando<\/strong> \u2013, ce qui a permis \u00e0 l\u2019entreprise de prendre son envol. Toujours est-il qu\u2019\u00e0 ce jour Home 24 n\u2019a pas encore g\u00e9n\u00e9r\u00e9 le moindre euro de b\u00e9n\u00e9fice.<\/p>\n

\n
Le consommateur belge est-il pr\u00eat \u00e0 acheter ses meubles en ligne ?<\/h2>\n

N\u00e9anmoins la question est de savoir si le consommateur belge adh\u00e9rera \u00e0 l\u2019achat online de meubles ? Si pour les v\u00eatements et chaussures, les nuit\u00e9es (\u00e0 l\u2019h\u00f4tel) et les livres les Belges n\u2019h\u00e9sitent pas \u00e0 passer commande en ligne, il n\u2019en va pas de m\u00eame pour les meubles, comme en t\u00e9moigne une enqu\u00eate de la f\u00e9d\u00e9ration du commerce Comeos et InSites : en effet les trois premi\u00e8res cat\u00e9gories pr\u00e9cit\u00e9es forment le top 3 des achats les plus populaires via internet, alors que les meubles ne figurent m\u00eame pas au top-10 ! Mais ce sondage n\u2019effraie pas Home24 : \u00ab Dans chaque pays, o\u00f9 nous nous sommes implant\u00e9s, nous avons tr\u00e8s vite vu grimper les ventes de meubles \u00bb, affirme Constantin Eis.<\/p>\n

Vincent van Beekhoff, manager op\u00e9rationnel de la soci\u00e9t\u00e9 chapeautant le webshop belge Furnlab estime que les webshops de meubles ont un bel avenir devant eux : \u00ab Le consommateur est pr\u00eat \u00e0 acheter du mobilier via internet, surtout quand il s\u2019agit de meubles comme des chaises et des tables. Pour l\u2019achat de divans ou de canap\u00e9s il faudra peut-\u00eatre encore un peu de temps. \u00bb<\/p>\n

\u00ab De nombreux consommateurs n\u2019ont plus envie de faire la file dans les grandes cha\u00eenes de magasins traditionnelles, o\u00f9 il y a foule et o\u00f9 de surcro\u00eet toutes les couleurs ou tailles ne sont pas expos\u00e9es \u00bb, poursuit Vincent van Beekhoff. Selon lui, les webshops sont devenus incontournables dans la soci\u00e9t\u00e9 d\u2019aujourd\u2019hui : \u00ab Aux Pays-Bas Coolblue a chang\u00e9 le paysage du retail. Avec leurs multiples webshops d\u2019\u00e9lectronique sp\u00e9cialis\u00e9s ils ont \u00e9vinc\u00e9 des tas d\u2019autres magasins. Home24, le Zalando du meuble, a d\u00e9j\u00e0 conquis les Pays-Bas et y a boulevers\u00e9 le march\u00e9 du meuble. \u00bb En sera-t-il ainsi sur le march\u00e9 belge ? Affaire \u00e0 suivre \u2026<\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Sixi\u00e8me pays pour Home24 Apr\u00e8s l\u2019Allemagne (son march\u00e9 domestique), la France, les Pays-Bas, la Suisse et l\u2019Autriche, Home 24 se lance \u00e0 la conqu\u00eate de la Belgique. Le webshop proposera quelque 50.000 articles, dont une partie de marques propres, mais \u00e9galement des marques d\u2019acteurs internationaux comme Esprit Home, WMF ou encore Kare. Le groupe souhaite […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[34],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-6614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-m-tail"],"acf":[],"yoast_head":"\n\u00ab Le Zalando du meuble \u00bb d\u00e9barque en Belgique - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/le-zalando-du-meuble-debarque-en-belgique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00ab Le Zalando du meuble \u00bb d\u00e9barque en Belgique - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Sixi\u00e8me pays pour Home24 Apr\u00e8s l\u2019Allemagne (son march\u00e9 domestique), la France, les Pays-Bas, la Suisse et l\u2019Autriche, Home 24 se lance \u00e0 la conqu\u00eate de la Belgique. 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