{"id":66150,"date":"2022-10-28T12:39:18","date_gmt":"2022-10-28T10:39:18","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=66150"},"modified":"2022-10-28T13:51:23","modified_gmt":"2022-10-28T11:51:23","slug":"jbc-devoile-son-monde-dans-roblox-avec-un-concert-virtuel","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/jbc-devoile-son-monde-dans-roblox-avec-un-concert-virtuel\/","title":{"rendered":"JBC d\u00e9voile son monde dans Roblox avec un concert virtuel"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-66153\" data-id=\"66153\" 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sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-66161\" data-id=\"66161\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/10\/JBC-World-Roblox-CAMILLE-2-1-1024x576.png\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/10\/JBC-World-Roblox-CAMILLE-2-1-1024x576.png 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/10\/JBC-World-Roblox-CAMILLE-2-1-300x169.png 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/10\/JBC-World-Roblox-CAMILLE-2-1-768x432.png 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/10\/JBC-World-Roblox-CAMILLE-2-1-1536x864.png 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/10\/JBC-World-Roblox-CAMILLE-2-1-1270x714.png 1270w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/10\/JBC-World-Roblox-CAMILLE-2-1.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-66163\" data-id=\"66163\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/10\/JBC-World-Roblox-CAMILLE-1-1-1024x576.png\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/10\/JBC-World-Roblox-CAMILLE-1-1-1024x576.png 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/10\/JBC-World-Roblox-CAMILLE-1-1-300x169.png 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/10\/JBC-World-Roblox-CAMILLE-1-1-768x432.png 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/10\/JBC-World-Roblox-CAMILLE-1-1-1536x864.png 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/10\/JBC-World-Roblox-CAMILLE-1-1-1270x714.png 1270w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/10\/JBC-World-Roblox-CAMILLE-1-1.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>La pop star flamande Camille chantera virtuellement dans <strong>Roblox <\/strong>ce soir. La cha\u00eene de magasins <strong>JBC<\/strong> inaugure ainsi de mani\u00e8re festive son nouvel environnement de jeu et de shopping sur la c\u00e9l\u00e8bre plateforme Roblox.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Premi\u00e8re performance virtuelle en Belgique<\/h2>\n\n\n\n<p>JBC lance une collection capsule pour enfants avec le ph\u00e9nom\u00e8ne pop flamand Camille, mais cette collaboration a aussi un c\u00f4t\u00e9 virtuel. Plus m\u00eame, un v\u00e9ritable monde virtuel. Sur la plateforme de jeux en ligne Roblox, particuli\u00e8rement populaire aupr\u00e8s des jeunes, JBC ouvre son propre environnement o\u00f9 les internautes peuvent jouer, faire du shopping et \u00e9couter le nouvel album de Camille.<\/p>\n\n\n\n<p>Ce soir, le monde num\u00e9rique de JBC s&rsquo;ouvre, avec un concert virtuel de Camille \u00e0 partir de 19 heures. Gr\u00e2ce \u00e0 une combinaison de capteurs, ses talents de chanteuse et de danseuse ont \u00e9t\u00e9 traduits en un avatar. Il s&rsquo;agira du premier spectacle belge sur Roblox. Plus t\u00f4t cette ann\u00e9e, JBC avait d\u00e9j\u00e0 cr\u00e9\u00e9 une boutique et un \u00ab&nbsp;challenge&nbsp;\u00bb dans le jeu en ligne Fortnite, mais ce jeu est surtout populaire aupr\u00e8s des jeunes un peu plus \u00e2g\u00e9s.<\/p>\n\n\n\n<p>D\u00e9j\u00e0 pendant le concert, les fans peuvent avoir un premier aper\u00e7u de la collection Camille. Elle sortira dans les magasins \u00e0 partir du 4 novembre, mais est d\u00e9j\u00e0 disponible en version num\u00e9rique d\u00e8s aujourd&rsquo;hui. En compl\u00e9tant des jeux dans le monde JBC, les joueurs peuvent collecter des points Roblox. Ils peuvent les \u00e9changer contre des v\u00eatements virtuels de la collection, dans lesquels leur avatar (leur personnage dans le jeu) peut rayonner. \u00ab\u00a0De cette fa\u00e7on, les gar\u00e7ons et les filles peuvent se jumeler dans la vie r\u00e9elle avec leur avatar dans Roblox\u00a0\u00bb, ajoute JBC.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une opportunit\u00e9 \u00e9norme<\/h2>\n\n\n\n<p>\u00ab&nbsp;L&rsquo;opportunit\u00e9 pour les v\u00eatements d&rsquo;avatars virtuels est \u00e9norme,&nbsp;\u00bb estime Mathias Van Dosselaer de Yondr, la soci\u00e9t\u00e9 qui a cr\u00e9\u00e9 le monde virtuel JBC. \u00ab&nbsp;Le metaverse, ou appelez-le la tridimensionnalisation de notre internet, est en plein essor, surtout parmi la jeune g\u00e9n\u00e9ration. Le divertissement et le commerce de d\u00e9tail, ainsi que la publicit\u00e9, compl\u00e8tent le trio de t\u00eate des secteurs qui seront les plus touch\u00e9s par le m\u00e9tavers. D&rsquo;un point de vue strat\u00e9gique, c&rsquo;est donc un choix tr\u00e8s fort de la part de JBC et de Camille d&rsquo;amener leur partenariat \u00e0 leur public cible de cette mani\u00e8re.&nbsp;\u00bb<\/p>\n\n\n\n<p>Dans Fortnite, les joueurs ont d\u00e9j\u00e0 achet\u00e9 pour des milliards de dollars de v\u00eatements et d&rsquo;accessoires num\u00e9riques. Le march\u00e9 des objets virtuels dans les jeux, tels que les v\u00eatements et les accessoires, devrait atteindre 50 milliards de dollars d&rsquo;ici 2022. Pour en savoir plus sur le commerce dans le m\u00e9tavers, lisez le nouveau livre <em>The Future of Shopping<\/em>, nomin\u00e9 pour le prix de litt\u00e9rature marketing PIM 2022.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-vivid-red-background-color has-background\" href=\"https:\/\/www.futureofshopping.be\/shop\/the-future-of-shopping-en\/\">Cliquez ici pour plus d&rsquo;infos sur le livre.<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>La pop star flamande Camille chantera virtuellement dans Roblox ce soir. La cha\u00eene de magasins JBC inaugure ainsi de mani\u00e8re festive son nouvel environnement de jeu et de shopping sur la c\u00e9l\u00e8bre plateforme Roblox.<\/p>\n","protected":false},"author":5,"featured_media":66153,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[311],"topic":[631,462],"region":[226],"class_list":["post-66150","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","company-jbc","topic-digitalisation","topic-innovation","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>JBC d\u00e9voile son monde dans Roblox avec un concert virtuel - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"La pop star flamande Camille chantera virtuellement dans Roblox ce soir. 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