{"id":66316,"date":"2022-11-02T16:06:52","date_gmt":"2022-11-02T15:06:52","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=66316"},"modified":"2022-11-02T16:07:10","modified_gmt":"2022-11-02T15:07:10","slug":"carrefour-livre-les-courses-jusquau-refrigerateur","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/carrefour-livre-les-courses-jusquau-refrigerateur\/","title":{"rendered":"Carrefour livre les courses jusqu&rsquo;au r\u00e9frig\u00e9rateur"},"content":{"rendered":"\n<p>Pas envie de ranger les courses livr\u00e9es \u00e0 domicile ? <strong>Carrefour <\/strong>les mettra alors au r\u00e9frig\u00e9rateur pour vous. La cha\u00eene de supermarch\u00e9s fran\u00e7aise teste ce nouveau service aupr\u00e8s d&rsquo;un panel de clients.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Directement dans le cong\u00e9lateur<\/h2>\n\n\n\n<p>D\u00e9sormais, Carrefour ne livre pas seulement \u00e0 la maison, mais aussi dans la maison. La cha\u00eene de supermarch\u00e9s teste actuellement ce nouveau service aupr\u00e8s d&rsquo;un panel limit\u00e9 de clients en France. Ceux qui commandent via la boutique en ligne Carrefour (temporairement interrompue en Belgique) peuvent opter pour <a href=\"https:\/\/www.linkedin.com\/posts\/m%C3%A9lanie-vassord-4a0b0229_digitalretailcompany-carrefourinnovation-activity-6991665676201394176-YhZl\/\" target=\"_blank\" rel=\"noreferrer noopener\">une livraison directement dans le r\u00e9frig\u00e9rateur<\/a> dans le cadre du projet pilote. Pour ce faire, il suffit aux clients d&rsquo;installer une serrure intelligente d&rsquo;Assa Abloy, partenaire de Carrefour pour le projet.<\/p>\n\n\n\n<p>Le chauffeur-livreur peut d\u00e9verrouiller la serrure &#8211; pendant la p\u00e9riode de livraison annonc\u00e9e \u00e0 l&rsquo;avance &#8211; et ainsi acc\u00e9der au domicile du client. De cette fa\u00e7on, le coursier peut imm\u00e9diatement mettre les produits frais dans le r\u00e9frig\u00e9rateur et les produits surgel\u00e9s dans le cong\u00e9lateur. Les produits secs sont d\u00e9pos\u00e9s dans un endroit central de la cuisine, par exemple sur la table. Avant de partir, le livreur envoie une photo des courses rang\u00e9es au client. Les clients sont \u00e9galement inform\u00e9s de l&rsquo;entr\u00e9e et du d\u00e9part du livreur.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">30 millions de m\u00e9nages am\u00e9ricains<\/h2>\n\n\n\n<p>Carrefour est le premier \u00e0 introduire le service de livraison au r\u00e9frig\u00e9rateur sur le march\u00e9 fran\u00e7ais, mais \u00e0 l&rsquo;\u00e9tranger, ce syst\u00e8me existe d\u00e9j\u00e0 depuis un certain temps. <strong>Amazon <\/strong>a d\u00e9velopp\u00e9 sa propre serrure intelligente, permettant aux livreurs de livrer des colis m\u00eame \u00e0 l&rsquo;int\u00e9rieur, et esp\u00e8re une perc\u00e9e gr\u00e2ce aux r\u00e9frig\u00e9rateurs intelligents. Gr\u00e2ce \u00e0 des cam\u00e9ras et des capteurs, le r\u00e9frig\u00e9rateur peut reconna\u00eetre lui-m\u00eame les produits \u00e9puis\u00e9s, les commander \u00e0 nouveau de mani\u00e8re autonome et indiquer ainsi aux coursiers o\u00f9 le nouveau stockage doit \u00eatre plac\u00e9.<\/p>\n\n\n\n<p>Son rival <strong>Walmart <\/strong>propose son service InHome depuis 2019. Selon LSA, ce service est aujourd&rsquo;hui <a href=\"https:\/\/www.lsa-conso.fr\/carrefour-teste-la-livraison-a-domicile-dans-le-refrigerateur-des-clients-facon-walmart,423611\" target=\"_blank\" rel=\"noreferrer noopener\">accessible \u00e0 30 millions de foyers<\/a>, principalement dans les grandes villes am\u00e9ricaines. Walmart pr\u00e9voit d&#8217;embaucher 3 000 employ\u00e9s suppl\u00e9mentaires pour soutenir l&rsquo;expansion du service. <strong>Albert Heijn<\/strong> a \u00e9galement lanc\u00e9 un projet pilote en 2018, suivant l&rsquo;exemple de la cha\u00eene su\u00e9doise <strong>ICA<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pas envie de ranger les courses livr\u00e9es \u00e0 domicile ? Carrefour les mettra alors au r\u00e9frig\u00e9rateur pour vous. La cha\u00eene de supermarch\u00e9s fran\u00e7aise teste ce nouveau service aupr\u00e8s d&rsquo;un panel de clients.<\/p>\n","protected":false},"author":5,"featured_media":41520,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[87],"topic":[198,462],"region":[342],"class_list":["post-66316","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-carrefour","topic-e-commerce","topic-innovation","region-france"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Carrefour livre les courses jusqu&#039;au r\u00e9frig\u00e9rateur - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Pas envie de ranger les courses livr\u00e9es \u00e0 domicile ? 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