{"id":66337,"date":"2022-11-03T09:30:41","date_gmt":"2022-11-03T08:30:41","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=66337"},"modified":"2022-11-03T09:30:45","modified_gmt":"2022-11-03T08:30:45","slug":"une-lecture-indispensable-pour-qui-travaille-dans-avec-ou-pour-le-commerce-de-detail","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/une-lecture-indispensable-pour-qui-travaille-dans-avec-ou-pour-le-commerce-de-detail\/","title":{"rendered":"\u00ab\u00a0Une lecture indispensable pour qui travaille dans, avec ou pour le commerce de d\u00e9tail\u00a0\u00bb"},"content":{"rendered":"\n<p><em>The Future of Shopping<\/em>&nbsp;une nouvelle fois r\u00e9compens\u00e9 ? La toute nouvelle version du best-seller a \u00e9t\u00e9 nomin\u00e9e pour le prix de litt\u00e9rature marketing 2022 de&nbsp;<strong>PIM<\/strong>. \u00ab&nbsp;Une lecture indispensable pour qui travaille dans le commerce de d\u00e9tail&nbsp;\u00bb, annoncent d\u00e9j\u00e0 les critiques.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Encore des d\u00e9veloppements surprenants<\/strong><\/h2>\n\n\n\n<p>\u00ab&nbsp;Au cours des quatre derni\u00e8res ann\u00e9es, l&rsquo;\u00e9volution du commerce de d\u00e9tail s&rsquo;est acc\u00e9l\u00e9r\u00e9e, notamment sous l&rsquo;effet d&rsquo;une pand\u00e9mie, de l\u2019exacerbation de la crise climatique et de l&rsquo;\u00e9volution des rapports de force. Un contexte changeant qui a incit\u00e9 les auteurs \u00e0&nbsp;\u00ab&nbsp;<a href=\"https:\/\/www.managementboek.nl\/magazine\/recensie\/19720\/the-future-of-shopping-must-read-voor-iedereen-werkzaam-in-met-of-voor-retail\" target=\"_blank\" rel=\"noreferrer noopener\">reprendre \u00e0 z\u00e9ro la r\u00e9daction de leur nouveau livre<\/a> \u00bb, r\u00e9sume avec justesse Froukje Schaaf dans sa critique de&nbsp;<em>The Future of Shopping :&nbsp; Re-set Re-made Re-tail<\/em> sur le site web Managementboek.<\/p>\n\n\n\n<p>Ce nouveau livre est en effet le successeur de&nbsp;<em>Le Futur du Shopping : tous ensemble dans le retail<\/em>&nbsp;\u00bb, \u00e9lu livre de gestion de l&rsquo;ann\u00e9e en 2018. Reprenant le m\u00eame titre, Jorg Snoeck, le fondateur de <strong>RetailDetail<\/strong>, et Pauline Neerman, r\u00e9dactrice en chef, tentent d&rsquo;identifier des fils conducteurs dans le tumulte des tendances et des (r)\u00e9volutions qui marquent aujourd&rsquo;hui le secteur de la distribution et des PGC.<\/p>\n\n\n\n<p>\u00ab&nbsp;Peut-\u00eatre suivez-vous d\u00e9j\u00e0 les observateurs de tendances ou obtenez-vous de temps en temps un aper\u00e7u des tendances du commerce de d\u00e9tail par l&rsquo;interm\u00e9diaire d&rsquo;une association sectorielle&nbsp;\u00bb, explique Froukje Schaaf (<strong>Light Bulb Insights<\/strong>), sp\u00e9cialiste des insights clients pour les PGC et les services alimentaires. Mais elle estime tout de m\u00eame que le livre met en lumi\u00e8re encore \u00ab&nbsp;bien d\u2019autres tendances et \u00e9volutions surprenantes&nbsp;\u00bb.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u00ab Comment s\u2019en sortir ?&nbsp;\u00bb<\/strong><\/h2>\n\n\n\n<p>\u00ab&nbsp;Et, en tout honn\u00eatet\u00e9 : lire tout cela en m\u00eame temps, c\u2019est assez conflictuel&nbsp;\u00bb, confie Schaaf. \u00ab&nbsp;Les choses bougent si vite, comment garder la t\u00eate hors de l\u2019eau si on ne change rien ? Nous devons r\u00e9ellement nous efforcer de faire les choses diff\u00e9remment, sinon nous allons nous faire distancer. Et ce seront alors les grands acteurs mondiaux et les nouvelles start-ups qui domineront rapidement le monde du commerce de d\u00e9tail.&nbsp;\u00bb<\/p>\n\n\n\n<p>Le livre se terminant par deux chapitres sur les nouveaux mod\u00e8les commerciaux et sept nouvelles strat\u00e9gies de base pour la vente au d\u00e9tail, les lecteurs peuvent aussi r\u00e9fl\u00e9chir par eux-m\u00eames \u00e0 la strat\u00e9gie qui conviendrait \u00e0 leur entreprise, note Froukje Schaaf. \u00ab&nbsp;<em>The Future of Shopping<\/em>&nbsp;change votre perspective sur ce que vous faites et sur la fa\u00e7on d\u2019armer votre entreprise pour affronter l&rsquo;avenir&nbsp;\u00bb, conclut-elle. &nbsp;<\/p>\n\n\n\n<p>Le 24 novembre, qui est d\u2019ailleurs la date symbolique de la 10e RetailDetail Night, nous saurons si&nbsp;<em>The Future of Shopping<\/em>&nbsp;remportera \u00e9galement le prix de litt\u00e9rature marketing de PIM.&nbsp;<a href=\"https:\/\/www.retaildetail.be\/nl\/retail-events\/retaildetail-night-2022\/\" target=\"_blank\" rel=\"noreferrer noopener\">Envie de vous joindre \u00e0 nous en direct \u00e0 la bourse d&rsquo;Anvers ?<\/a><a href=\"https:\/\/www.futureofshopping.be\/en\/\">Cliquez ici pour lire&nbsp;<em>The Future of Shopping<\/em>.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Future of Shopping&nbsp;une nouvelle fois r\u00e9compens\u00e9 ? La toute nouvelle version du best-seller a \u00e9t\u00e9 nomin\u00e9e pour le prix de litt\u00e9rature marketing 2022 de&nbsp;PIM. \u00ab&nbsp;Une lecture indispensable pour qui travaille dans le commerce de d\u00e9tail&nbsp;\u00bb, annoncent d\u00e9j\u00e0 les critiques. Encore des d\u00e9veloppements surprenants \u00ab&nbsp;Au cours des quatre derni\u00e8res ann\u00e9es, l&rsquo;\u00e9volution du commerce de d\u00e9tail [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":57157,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[737],"extra":[],"company":[],"topic":[233,488],"region":[324],"class_list":["post-66337","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","people-jorg-snoeck","topic-innovatie","topic-marketing","region-benelux"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00ab\u00a0Une lecture indispensable pour qui travaille dans, avec ou pour le commerce de d\u00e9tail\u00a0\u00bb - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/une-lecture-indispensable-pour-qui-travaille-dans-avec-ou-pour-le-commerce-de-detail\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00ab\u00a0Une lecture indispensable pour qui travaille dans, avec ou pour le commerce de d\u00e9tail\u00a0\u00bb - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"The Future of Shopping&nbsp;une nouvelle fois r\u00e9compens\u00e9 ? La toute nouvelle version du best-seller a \u00e9t\u00e9 nomin\u00e9e pour le prix de litt\u00e9rature marketing 2022 de&nbsp;PIM. \u00ab&nbsp;Une lecture indispensable pour qui travaille dans le commerce de d\u00e9tail&nbsp;\u00bb, annoncent d\u00e9j\u00e0 les critiques. 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