{"id":66343,"date":"2022-11-03T09:42:48","date_gmt":"2022-11-03T08:42:48","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=66343"},"modified":"2022-11-03T09:42:50","modified_gmt":"2022-11-03T08:42:50","slug":"la-marge-larme-pas-si-secrete-dalvo","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-marge-larme-pas-si-secrete-dalvo\/","title":{"rendered":"La marge, l\u2019arme pas si secr\u00e8te d\u2019Alvo"},"content":{"rendered":"\n

Malgr\u00e9 la perte de quelques membres, on reste combatif et ambitieux chez Alvo <\/strong>: le positionnement prix est bon, nulle part ailleurs les ind\u00e9pendants ne r\u00e9alisent de meilleures marges et des ouvertures de magasins sont \u00e0 nouveau au programme.<\/p>\n\n\n\n

Nouveaux clients<\/h2>\n\n\n\n

Les deux ann\u00e9es de pand\u00e9mie ont \u00e9t\u00e9 l\u2019occasion pour les consommateurs de red\u00e9couvrir le supermarch\u00e9 de quartier. Mais c\u2019\u00e9tait aussi une p\u00e9riode d\u00e9licate, avec des d\u00e9fis majeurs en mati\u00e8re d\u2019approvisionnement et de personnel. Comment la coop\u00e9rative Alvo a-t-elle dig\u00e9r\u00e9 cette p\u00e9riode\u2009? RetailDetail a pos\u00e9 la question au directeur g\u00e9n\u00e9ral Jan Pelgrims, qui prendra sa retraite \u00e0 la fin de l\u2019ann\u00e9e, et \u00e0 Peggy Bauwens, qui prendra le relai le 1er janvier.<\/p>\n\n\n\n

M\u00eame apr\u00e8s la pand\u00e9mie, les entrepreneurs d\u2019Alvo continuent \u00e0 enregistrer de bons r\u00e9sultats, nous ont-ils r\u00e9pondu. \u00ab Il y a eu un l\u00e9ger fl\u00e9chissement au d\u00e9part, mais le printemps ensoleill\u00e9 a eu un impact favorable sur le chiffre d\u2019affaires. Nous constatons que de nombreux nouveaux clients nous restent fid\u00e8les. \u00bb<\/p>\n\n\n\n

Concurrence f\u00e9roce sur le march\u00e9 des acquisitions<\/h2>\n\n\n\n

Alvo compte encore 54 magasins que se r\u00e9partissent 38 entrepreneurs. \u00c0 une \u00e9poque, ils \u00e9taient plus de cent. Certains membres parmi les plus \u00e9minents ont ainsi quitt\u00e9 Alvo ces derni\u00e8res ann\u00e9es. La bataille pour les bons emplacements est f\u00e9roce.<\/p>\n\n\n\n

\u00ab Le supermarch\u00e9 Magda \u00e0 Malderen a effectivement \u00e9t\u00e9 rachet\u00e9, mais par Colruyt Group, de sorte que le chiffre d\u2019affaires reste au sein de Retail Partners Colruyt Group. Le pouvoir d\u2019achat du groupe est donc pr\u00e9serv\u00e9 et les membres d\u2019Alvo continuent \u00e0 b\u00e9n\u00e9ficier de ce partenariat unique. Le supermarch\u00e9 Magda restera sous pavillon Alvo jusqu\u2019au 31 d\u00e9cembre 2022, apr\u00e8s quoi il sera transform\u00e9 en un Spar Colruyt Group. \u00bb<\/p>\n\n\n\n

Ouvertures de magasins<\/h2>\n\n\n\n

Tous les entrepreneurs d\u2019Alvo sont de solides ind\u00e9pendants, soulignent nos interlocuteurs, et ils sont tous propri\u00e9taires de l\u2019immobilier. \u00ab Il y a aussi du sang frais, des entrepreneurs qui veulent encore s\u2019\u00e9tendre, une nouvelle g\u00e9n\u00e9ration qui veut emprunter la m\u00eame voie.  Les magasins pr\u00e9sentent une surface nette moyenne de 1 100 m\u00b2, ce qui offre la possibilit\u00e9 de poser des accents avec des fournisseurs locaux en plus de la gamme Alvo. \u00bb<\/p>\n\n\n\n

De nouveaux magasins et de nouveaux membres arrivent. \u00c0 Oostnieuwkerke, la famille Debaene a ouvert l\u2019an dernier un nouveau magasin \u00e0 l\u2019emplacement d\u2019un Proxy Delhaize. Les fr\u00e8res Debaene sont connus pour le supermarch\u00e9 Alvo DB Center \u00e0 Beernem : cet ancien magasin de proximit\u00e9 est d\u00e9sormais un supermarch\u00e9 mature de 2 450 m\u00e8tres carr\u00e9s, avec sa propre cuisine qui produit un assortiment unique de produits frais et son propre restaurant self-service.<\/p>\n\n\n\n

En ao\u00fbt 2021, l\u2019entrepreneur Geert Vanden Meerssche a ouvert un supermarch\u00e9 Alvo de 750 m\u00e8tres carr\u00e9s sur la chauss\u00e9e de Ninove \u00e0 Lennik. Ce n\u2019est pas non plus un inconnu dans le secteur : son p\u00e8re Paul dirigeait un GB franchis\u00e9 et lui-m\u00eame a dirig\u00e9 le Carrefour Market de Tremelo. \u00ab Le magasin de Lennik est un beau supermarch\u00e9 qui fonctionne tr\u00e8s bien. \u00bb Et en f\u00e9vrier, Alvo ouvrira un nouveau supermarch\u00e9 urbain dans le centre de Lierre, dans les anciens locaux de C&A. \u00ab L\u2019entrepreneur est passionn\u00e9 par le frais. \u00bb<\/p>\n\n\n\n

Plan strat\u00e9gique<\/h2>\n\n\n\n

Avec quels arguments Alvo peut-il encore s\u00e9duire des ind\u00e9pendants\u2009? \u00ab La marge\u2009! Gr\u00e2ce \u00e0 notre structure coop\u00e9rative, chaque centime d\u2019euro reflue vers nos membres. Avec nous, les entrepreneurs ont encore r\u00e9ellement la possibilit\u00e9 d\u2019entreprendre, ils peuvent poser leurs propres accents et jouissent d\u2019une grande libert\u00e9. M\u00eame si nous les assistons de A \u00e0 Z, par exemple dans la recherche de locaux, de permis… \u00bb<\/p>\n\n\n\n

La formule peut-elle suivre la concurrence sur les prix alors que le pouvoir d\u2019achat est \u00e0 nouveau en t\u00eate des pr\u00e9occupations des consommateurs\u2009? \u00ab Gr\u00e2ce \u00e0 notre partenariat avec Colruyt Group, nous sommes bien positionn\u00e9s dans ce domaine. Nous avons les marques maison Boni et Everyday dans nos rayons, et nous les mettons plus souvent en valeur dans nos d\u00e9pliants. \u00bb Pour l\u2019e-commerce, c\u2019est encore un peu trop t\u00f4t : \u00ab Nous allons d\u2019abord mettre au point un nouveau plan strat\u00e9gique. L\u2019e-commerce en fera partie. Il s\u2019agira d\u2019un plan sur mesure pour Alvo, qui partira de la base. Les entrepreneurs doivent jouer leur r\u00f4le au niveau local. \u00bb<\/p>\n\n\n\n

RetailDetail a visit\u00e9 les si\u00e8ges de six organisations de franchise alimentaire l’\u00e9t\u00e9 dernier. Vous pouvez lire nos rapports dans une s\u00e9rie d’articles hebdomadaires.<\/em> Ceci est le sixi\u00e8me et dernier \u00e9pisode.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Malgr\u00e9 la perte de quelques membres, on reste combatif et ambitieux chez Alvo : le positionnement prix est bon, nulle part ailleurs les ind\u00e9pendants ne r\u00e9alisent de meilleures marges et des ouvertures de magasins sont \u00e0 nouveau au programme. <\/p>\n","protected":false},"author":3,"featured_media":66341,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[43],"company":[716],"topic":[247],"region":[226],"class_list":["post-66343","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-alvo","topic-franchise","region-belgique"],"acf":[],"yoast_head":"\nLa marge, l\u2019arme pas si secr\u00e8te d\u2019Alvo - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Malgr\u00e9 la perte de quelques membres, on reste combatif chez Alvo : nulle part ailleurs les ind\u00e9pendants ne r\u00e9alisent de meilleures marges\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-marge-larme-pas-si-secrete-dalvo\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La marge, l\u2019arme pas si secr\u00e8te d\u2019Alvo - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Malgr\u00e9 la perte de quelques membres, on reste combatif chez Alvo : nulle part ailleurs les ind\u00e9pendants ne r\u00e9alisent de meilleures marges\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-marge-larme-pas-si-secrete-dalvo\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-03T08:42:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-03T08:42:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/Alvo3-kopie.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Stefan Van Rompaey\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stefan Van Rompaey\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/la-marge-larme-pas-si-secrete-dalvo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/la-marge-larme-pas-si-secrete-dalvo\\\/\"},\"author\":{\"name\":\"Stefan Van Rompaey\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/51aec6069c4416aa2f68b2e4ff3455df\"},\"headline\":\"La marge, l\u2019arme pas si secr\u00e8te d\u2019Alvo\",\"datePublished\":\"2022-11-03T08:42:48+00:00\",\"dateModified\":\"2022-11-03T08:42:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/la-marge-larme-pas-si-secrete-dalvo\\\/\"},\"wordCount\":809,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/la-marge-larme-pas-si-secrete-dalvo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/Alvo3-kopie.jpg\",\"articleSection\":[\"Food\"],\"inLanguage\":\"fr-FR\",\"copyrightYear\":\"2022\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/la-marge-larme-pas-si-secrete-dalvo\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/la-marge-larme-pas-si-secrete-dalvo\\\/\",\"name\":\"La marge, l\u2019arme pas si secr\u00e8te d\u2019Alvo - RetailDetail BE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/la-marge-larme-pas-si-secrete-dalvo\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/la-marge-larme-pas-si-secrete-dalvo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/Alvo3-kopie.jpg\",\"datePublished\":\"2022-11-03T08:42:48+00:00\",\"dateModified\":\"2022-11-03T08:42:50+00:00\",\"description\":\"Malgr\u00e9 la perte de quelques membres, on reste combatif chez Alvo : nulle part ailleurs les ind\u00e9pendants ne r\u00e9alisent de meilleures marges\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/la-marge-larme-pas-si-secrete-dalvo\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/la-marge-larme-pas-si-secrete-dalvo\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/la-marge-larme-pas-si-secrete-dalvo\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/Alvo3-kopie.jpg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/Alvo3-kopie.jpg\",\"width\":1024,\"height\":768,\"caption\":\"Peggy Bauwens & Jan Pelgrims, Alvo\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/la-marge-larme-pas-si-secrete-dalvo\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"La marge, l\u2019arme pas si secr\u00e8te d\u2019Alvo\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"name\":\"RetailDetail BE\",\"description\":\"News\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\",\"name\":\"RetailDetail BE\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"width\":131,\"height\":70,\"caption\":\"RetailDetail BE\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/51aec6069c4416aa2f68b2e4ff3455df\",\"name\":\"Stefan Van Rompaey\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g\",\"caption\":\"Stefan Van Rompaey\"},\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/author\\\/stefanvanrompaey\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"La marge, l\u2019arme pas si secr\u00e8te d\u2019Alvo - RetailDetail BE","description":"Malgr\u00e9 la perte de quelques membres, on reste combatif chez Alvo : nulle part ailleurs les ind\u00e9pendants ne r\u00e9alisent de meilleures marges","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-marge-larme-pas-si-secrete-dalvo\/","og_locale":"fr_FR","og_type":"article","og_title":"La marge, l\u2019arme pas si secr\u00e8te d\u2019Alvo - RetailDetail BE","og_description":"Malgr\u00e9 la perte de quelques membres, on reste combatif chez Alvo : nulle part ailleurs les ind\u00e9pendants ne r\u00e9alisent de meilleures marges","og_url":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-marge-larme-pas-si-secrete-dalvo\/","og_site_name":"RetailDetail BE","article_published_time":"2022-11-03T08:42:48+00:00","article_modified_time":"2022-11-03T08:42:50+00:00","og_image":[{"width":1024,"height":768,"url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/Alvo3-kopie.jpg","type":"image\/jpeg"}],"author":"Stefan Van Rompaey","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Stefan Van Rompaey","Dur\u00e9e de lecture estim\u00e9e":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-marge-larme-pas-si-secrete-dalvo\/#article","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-marge-larme-pas-si-secrete-dalvo\/"},"author":{"name":"Stefan Van Rompaey","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/51aec6069c4416aa2f68b2e4ff3455df"},"headline":"La marge, l\u2019arme pas si secr\u00e8te d\u2019Alvo","datePublished":"2022-11-03T08:42:48+00:00","dateModified":"2022-11-03T08:42:50+00:00","mainEntityOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-marge-larme-pas-si-secrete-dalvo\/"},"wordCount":809,"publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-marge-larme-pas-si-secrete-dalvo\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/Alvo3-kopie.jpg","articleSection":["Food"],"inLanguage":"fr-FR","copyrightYear":"2022","copyrightHolder":{"@id":"https:\/\/www.retaildetail.be\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-marge-larme-pas-si-secrete-dalvo\/","url":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-marge-larme-pas-si-secrete-dalvo\/","name":"La marge, l\u2019arme pas si secr\u00e8te d\u2019Alvo - RetailDetail BE","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-marge-larme-pas-si-secrete-dalvo\/#primaryimage"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-marge-larme-pas-si-secrete-dalvo\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/Alvo3-kopie.jpg","datePublished":"2022-11-03T08:42:48+00:00","dateModified":"2022-11-03T08:42:50+00:00","description":"Malgr\u00e9 la perte de quelques membres, on reste combatif chez Alvo : nulle part ailleurs les ind\u00e9pendants ne r\u00e9alisent de meilleures marges","breadcrumb":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-marge-larme-pas-si-secrete-dalvo\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.retaildetail.be\/fr\/news\/food\/la-marge-larme-pas-si-secrete-dalvo\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-marge-larme-pas-si-secrete-dalvo\/#primaryimage","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/Alvo3-kopie.jpg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/Alvo3-kopie.jpg","width":1024,"height":768,"caption":"Peggy Bauwens & Jan Pelgrims, Alvo"},{"@type":"BreadcrumbList","@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-marge-larme-pas-si-secrete-dalvo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.retaildetail.be\/fr\/"},{"@type":"ListItem","position":2,"name":"La marge, l\u2019arme pas si secr\u00e8te d\u2019Alvo"}]},{"@type":"WebSite","@id":"https:\/\/www.retaildetail.be\/nl\/#website","url":"https:\/\/www.retaildetail.be\/nl\/","name":"RetailDetail BE","description":"News","publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.retaildetail.be\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.retaildetail.be\/nl\/#organization","name":"RetailDetail BE","url":"https:\/\/www.retaildetail.be\/nl\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","width":131,"height":70,"caption":"RetailDetail BE"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/51aec6069c4416aa2f68b2e4ff3455df","name":"Stefan Van Rompaey","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g","caption":"Stefan Van Rompaey"},"url":"https:\/\/www.retaildetail.be\/fr\/author\/stefanvanrompaey\/"}]}},"jetpack_featured_media_url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/Alvo3-kopie.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/66343","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/comments?post=66343"}],"version-history":[{"count":1,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/66343\/revisions"}],"predecessor-version":[{"id":66345,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/66343\/revisions\/66345"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media\/66341"}],"wp:attachment":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media?parent=66343"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/categories?post=66343"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/tags?post=66343"},{"taxonomy":"people","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/people?post=66343"},{"taxonomy":"extra","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/extra?post=66343"},{"taxonomy":"company","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/company?post=66343"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/topic?post=66343"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/region?post=66343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}