{"id":66404,"date":"2022-11-03T16:29:15","date_gmt":"2022-11-03T15:29:15","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=66404"},"modified":"2022-11-03T16:29:19","modified_gmt":"2022-11-03T15:29:19","slug":"tupperware-en-danger-de-faillite","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/tupperware-en-danger-de-faillite\/","title":{"rendered":"L&rsquo;iconique Tupperware en danger de faillite"},"content":{"rendered":"\n<p>La fin des c\u00e9l\u00e8bres bocaux en plastique de <strong>Tupperware <\/strong>semble imminente. La continuit\u00e9 de l&rsquo;entreprise am\u00e9ricaine est menac\u00e9e si un accord n&rsquo;est pas trouv\u00e9 rapidement avec les financiers. Tupperware poss\u00e8de encore 22 magasins en Belgique et une usine \u00e0 Alost.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tous les secours arrivent trop tard ?<\/h2>\n\n\n\n<p>Tupperware a de gros probl\u00e8mes financiers. Au dernier trimestre, non seulement les ventes ont chut\u00e9 de 20 %, mais le b\u00e9n\u00e9fice net s&rsquo;est effondr\u00e9, passant de 60,4 millions de dollars l&rsquo;ann\u00e9e derni\u00e8re \u00e0 une perte de 3,8 millions de dollars aujourd&rsquo;hui. Actuellement, le PDG Miguel Fernandeze proc\u00e8de \u00e0 une r\u00e9organisation : il souhaite vendre certaines parties et se concentrer davantage sur les canaux de vente habituels. Par exemple, la marque am\u00e9ricaine se lance dans la vente en ligne et vise \u00e0 mettre ses produits en rayon chez les grands d\u00e9taillants.<\/p>\n\n\n\n<p>Mais il est peut-\u00eatre d\u00e9j\u00e0 trop tard. Dans son rapport trimestriel, Tupperware a fait savoir qu&rsquo;il existe des doutes consid\u00e9rables quant \u00e0 la possibilit\u00e9 de poursuivre l&rsquo;activit\u00e9 de l&rsquo;entreprise et que la continuit\u00e9 est menac\u00e9e si un accord avec les cr\u00e9anciers n&rsquo;est pas conclu rapidement. L&rsquo;entreprise, connue pour ses ventes \u00e0 domicile, est en pourparlers avec les banques mais craint une solution dans les d\u00e9lais. Sa montagne de dettes s&rsquo;\u00e9l\u00e8ve maintenant \u00e0 plus de 700 millions de dollars, tandis que les r\u00e9serves de liquidit\u00e9s ne sont plus que de 103 millions de dollars.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Gr\u00e8ve \u00e0 l&rsquo;usine d&rsquo;Alost<\/h2>\n\n\n\n<p>L&rsquo;annonce a fait chuter le cours de l&rsquo;action de plus de 40 %, tandis qu&rsquo;\u00e0 l&rsquo;usine d&rsquo;Alost, les employ\u00e9s ont temporairement quitt\u00e9 le travail en apprenant la nouvelle. Les travailleurs ont depuis repris le travail, apr\u00e8s que le directeur de l&rsquo;usine ait pu rassurer les 260 employ\u00e9s en leur disant que l&rsquo;avenir de l&rsquo;usine locale pourrait \u00eatre moins sombre, selon HLN. Cependant, une partie du personnel est au ch\u00f4mage \u00e9conomique depuis un certain temps d\u00e9j\u00e0, pr\u00e9tendument \u00e0 cause des co\u00fbts \u00e9nerg\u00e9tiques. L&rsquo;inqui\u00e9tude demeure donc.<\/p>\n\n\n\n<p>Tupperware compte 22 magasins en Belgique ; aux Pays-Bas, la marque est d\u00e9sactiv\u00e9e depuis 2021. Ses produits de cuisine en plastique subissent de plus en plus la concurrence de d\u00e9taillants moins chers tels que Action ou Ikea. En d\u00e9but de semaine, <strong>Made.com<\/strong> et la cha\u00eene de grands magasins <strong>Galeria <\/strong>ont \u00e9galement d\u00fb annoncer qu&rsquo;ils \u00e9taient au bord de la faillite.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La fin des c\u00e9l\u00e8bres bocaux en plastique de Tupperware semble imminente. Tupperware poss\u00e8de encore 22 magasins en Belgique et une usine \u00e0 Alost.<\/p>\n","protected":false},"author":5,"featured_media":66400,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[968],"topic":[703,266],"region":[226,446],"class_list":["post-66404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","company-tupperware","topic-faillissement","topic-resultats-financiers","region-belgique","region-etats-unis-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L&#039;iconique Tupperware en danger de faillite - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"La fin des c\u00e9l\u00e8bres bocaux en plastique de Tupperware semble imminente. 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