{"id":66519,"date":"2022-11-07T11:05:03","date_gmt":"2022-11-07T10:05:03","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=66519"},"modified":"2022-11-07T13:21:15","modified_gmt":"2022-11-07T12:21:15","slug":"pourquoi-ca-doit-fermer-ses-magasins","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/pourquoi-ca-doit-fermer-ses-magasins\/","title":{"rendered":"Pourquoi C&A doit fermer des magasins"},"content":{"rendered":"\n

Il n’y a pas qu’en Belgique que C&A <\/strong>ferme des magasins physiques. Le d\u00e9taillant de mode s’est attel\u00e9 \u00e0 un virage strat\u00e9gique depuis la prise de fonction de son PDG, Giny Boer, en 2020 : d’ici 2026, la moiti\u00e9 de ses ventes doit provenir du commerce \u00e9lectronique.<\/p>\n\n\n\n

Strat\u00e9gie de modernisation<\/h2>\n\n\n\n

Au cours des cinq derni\u00e8res ann\u00e9es, C&A a ferm\u00e9 20 magasins physiques en Belgique. Cette ann\u00e9e, il y en aura huit<\/a>, rapporte De Tijd. Il s’agit principalement de magasins situ\u00e9s dans des villes petites ou moyennes telles que Lier, Hasselt, Tongres ou Mol. Bient\u00f4t, la cha\u00eene de mode passera sous la limite symbolique des 100 magasins en Belgique. Des employ\u00e9s ont \u00e9galement \u00e9t\u00e9 licenci\u00e9s au si\u00e8ge social. Le d\u00e9taillant ne communique pas \u00e0 ce sujet afin de ne pas provoquer de troubles, a d\u00e9clar\u00e9 au journal sa porte-parole Eva Van Elst.<\/p>\n\n\n\n

La nouvelle n’est pas tr\u00e8s surprenante : C&A travaille depuis deux ans \u00e0 une strat\u00e9gie de modernisation sous l’impulsion de la dirigeante Giny Boer. Les magasins non rentables sont ferm\u00e9s, d’autres sont r\u00e9nov\u00e9s. Depuis octobre de l’ann\u00e9e derni\u00e8re, C&A a ferm\u00e9 pr\u00e8s de 70 magasins<\/a> en Europe, a r\u00e9cemment calcul\u00e9 RetailTrends. 19 magasins ont ferm\u00e9 en Allemagne, 12 aux Pays-Bas et neuf en Belgique. Des magasins ont \u00e9galement ferm\u00e9 dans des pays comme la France, l’Autriche, la Pologne et le Portugal. Il en reste aujourd’hui moins de 1 300, r\u00e9partis dans 17 pays.<\/p>\n\n\n\n

Rattraper le temps perdu<\/h2>\n\n\n\n

L’urgence est grande pour C&A. Le d\u00e9taillant dispose d’un parc de magasins obsol\u00e8te, avec des locaux souvent trop grands ou dont le loyer est trop \u00e9lev\u00e9, et doit rechercher un meilleur \u00e9quilibre entre le offline et le online. En ce qui concerne le commerce \u00e9lectronique, le d\u00e9taillant rattrape son retard : d’ici 2026, la moiti\u00e9 de ses ventes devrait provenir du commerce en ligne<\/a>. De cette mani\u00e8re, le d\u00e9taillant souhaite \u00e9galement attirer un public plus jeune.<\/p>\n\n\n\n

Apr\u00e8s tout, le d\u00e9taillant a rat\u00e9 beaucoup de trains au cours des derni\u00e8res d\u00e9cennies en raison de la lenteur de ses d\u00e9cisions et n’a pas trouv\u00e9 de r\u00e9ponse ad\u00e9quate \u00e0 la croissance de la fast fashion. L’entreprise autrefois tr\u00e8s innovante est aux prises avec une image ringarde. C&A doit donc maintenant rajeunir et devenir plus durable.<\/p>\n\n\n\n

Reste \u00e0 savoir si elle y parviendra. C&A est toujours une entreprise familiale, d\u00e9tenue par la famille Brenninkmeijer. Le fait que l’entreprise ne soit pas cot\u00e9e en bourse peut \u00eatre un avantage dans cette crise. Mais il ne fait aucun doute que le repositionnement strat\u00e9gique de la cha\u00eene prendra beaucoup de temps et beaucoup d’argent. De plus, C&A n’est pas un cas isol\u00e9 : tout le secteur de la mode est sous pression, avec des grands noms comme H&M et Zara qui optimisent \u00e9galement leurs parc de magasins.<\/p>\n","protected":false},"excerpt":{"rendered":"

Il n’y a pas qu’en Belgique que C&A ferme des magasins physiques. Le d\u00e9taillant de mode s’est attel\u00e9 \u00e0 un virage strat\u00e9gique depuis la prise de fonction de son PDG, Giny Boer, en 2020 : d’ici 2026, la moiti\u00e9 de ses ventes doit provenir du commerce \u00e9lectronique.<\/p>\n","protected":false},"author":3,"featured_media":66517,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[975],"extra":[43],"company":[656],"topic":[332],"region":[],"class_list":["post-66519","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","people-giny-boer","extra-plus","company-ca","topic-restructuration"],"acf":[],"yoast_head":"\nPourquoi C&A doit fermer des magasins - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Il n'y a pas qu'en Belgique que C&A ferme des magasins physiques. 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