{"id":66572,"date":"2022-11-08T10:08:08","date_gmt":"2022-11-08T09:08:08","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=66572"},"modified":"2022-11-08T10:08:12","modified_gmt":"2022-11-08T09:08:12","slug":"pouvoir-dachat-et-climat-les-fers-de-lance-de-carrefour","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/pouvoir-dachat-et-climat-les-fers-de-lance-de-carrefour\/","title":{"rendered":"Pouvoir d’achat et climat, les fers de lance de Carrefour"},"content":{"rendered":"\n

Carrefour <\/strong>va r\u00e9duire ses co\u00fbts dans les ann\u00e9es \u00e0 venir et se concentrer davantage sur les formats discount et les marques propres. L’offre dans les hypermarch\u00e9s sera fortement restructur\u00e9e. Dans le m\u00eame temps, le groupe investit dans le commerce \u00e9lectronique et la durabilit\u00e9.<\/p>\n\n\n\n

Enseignes discount<\/h2>\n\n\n\n

Mercredi, le patron de Carrefour, Alexandre Bompard, a pr\u00e9sent\u00e9 son plan strat\u00e9gique 2026. Dans celui-ci, de solides \u00e9conomies – 4 milliards d’euros d’ici 2026 – vont de pair avec des investissements accrus pour relever les grands d\u00e9fis \u00e0 venir : le budget d’investissement passe de 1,7 \u00e0 2 milliards d’euros par an. Ces d\u00e9fis sont, avant tout, le pouvoir d’achat et le climat.<\/p>\n\n\n\n

Le d\u00e9taillant se concentrera encore plus sur les marques de distributeur : elles devraient repr\u00e9senter 40 % des ventes de produits alimentaires d’ici 2026. Aujourd’hui, ce chiffre est de 33 %. Le groupe va \u00e9galement se concentrer davantage sur les formats discount. Au Br\u00e9sil, le d\u00e9taillant discount Atacad\u00e3o<\/strong> passera de 270 \u00e0 470 magasins et – chose remarquable quand m\u00eame – un premier Atacad\u00e3o ouvrira \u00e9galement en France \u00e0 l’automne 2023. L’autre format discount du groupe, Supeco<\/strong>, poursuit \u00e9galement sa croissance, notamment en Espagne.<\/p>\n\n\n\n

Hypermarch\u00e9s et proximit\u00e9<\/h2>\n\n\n\n

Dans les hypermarch\u00e9s, l’offre alimentaire va \u00eatre simplifi\u00e9e : la gamme se r\u00e9duit de 20%. Cela devrait am\u00e9liorer la lisibilit\u00e9 des rayons. En non-alimentaire, l’offre va m\u00eame se r\u00e9duire de 40% : il y aura plus d’actions d’entr\u00e9e\/sortie.<\/p>\n\n\n\n

Carrefour reste fortement engag\u00e9 dans les formats de proximit\u00e9 en franchise, avec 2400 ouvertures pr\u00e9vues. 90 % de toutes les ouvertures de magasins en Europe seront des magasins franchis\u00e9s. Dans le m\u00eame temps, des magasins existants seront \u00e9galement franchis\u00e9s. Le d\u00e9taillant pr\u00e9voit une expansion internationale sur 10 nouveaux march\u00e9s, en Afrique, au Moyen-Orient et en Am\u00e9rique latine. Le commerce \u00e9lectronique devrait atteindre 10 milliards d’euros de ventes d’ici 2026.<\/p>\n\n\n\n

Les fournisseurs doivent s’impliquer<\/h2>\n\n\n\n

Pour aborder la transition climatique, Carrefour r\u00e9duira de 50% le gaspillage alimentaire dans les magasins d’ici 2025 (par rapport \u00e0 2016). Tous les emballages de marque propre devront \u00e9galement \u00eatre r\u00e9utilisables, recyclables ou compostables. 80 % des d\u00e9pliants seront num\u00e9ris\u00e9s. La consommation d’\u00e9nergie doit diminuer de 20 %. Parall\u00e8lement, l’entreprise envisage d’installer 4,5 millions de m\u00b2 de panneaux solaires sur ses parkings d’ici 2026.<\/p>\n\n\n\n

En outre, Carrefour met davantage l’accent sur l’agriculture durable et lance en France une nouvelle formule de magasin de proximit\u00e9 durable appel\u00e9e \u00ab Potager City \u00bb.<\/p>\n\n\n\n

La neutralit\u00e9 climatique en 2040 reste l’objectif. Les cent plus gros fournisseurs devront s’engager sur une trajectoire de 1,5\u00b0 d’ici 2026, comme Carrefour lui-m\u00eam. Ceux qui ne s’y conforment pas dispara\u00eetront des rayons.<\/p>\n\n\n\n

Immobilier et m\u00e9dias<\/h2>\n\n\n\n

Pour r\u00e9aliser ses projets, le groupe va simplifier son organisation interne. Comme Carrefour va coop\u00e9rer plus \u00e9troitement au niveau europ\u00e9en, des emplois seront supprim\u00e9s dans les si\u00e8ges. 50 % des achats en PGC seront effectu\u00e9s par l’interm\u00e9diaire de la centrale d’achat r\u00e9cemment cr\u00e9\u00e9e, Eureca. 70 % des achats non alimentaires seront centralis\u00e9s \u00e9galement.<\/p>\n\n\n\n

Carrefour veut obtenir des revenus suppl\u00e9mentaires en faisant un meilleur usage de ses actifs immobiliers. Des logements, des bureaux ou des locaux commerciaux seront construits sur une centaine de sites. Au Br\u00e9sil, la division immobili\u00e8re deviendra la plus grande soci\u00e9t\u00e9 immobili\u00e8re priv\u00e9e d’Am\u00e9rique du Sud. Les retail media sont une autre source de revenus : gr\u00e2ce \u00e0 une coentreprise avec le groupe de m\u00e9dias Publicis, Carrefour vise \u00e0 devenir le leader du march\u00e9 en Europe et en Am\u00e9rique latine.<\/p>\n","protected":false},"excerpt":{"rendered":"

Carrefour va r\u00e9duire ses co\u00fbts dans les ann\u00e9es \u00e0 venir et se concentrer davantage sur les formats discount et les marques propres. L’offre dans les hypermarch\u00e9s sera fortement restructur\u00e9e. Dans le m\u00eame temps, le groupe investit dans le commerce \u00e9lectronique et la durabilit\u00e9. <\/p>\n","protected":false},"author":3,"featured_media":51349,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[86],"extra":[],"company":[87],"topic":[276,332],"region":[],"class_list":["post-66572","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","people-alexandre-bompard","company-carrefour","topic-expansion","topic-restructuration"],"acf":[],"yoast_head":"\nPouvoir d'achat et climat, les fers de lance de Carrefour - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Carrefour va r\u00e9duire ses co\u00fbts dans les ann\u00e9es \u00e0 venir et se concentrer davantage sur les formats discount et les marques 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