{"id":6677,"date":"2014-08-29T05:33:35","date_gmt":"2014-08-29T05:33:35","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/lidl-lance-les-caisses-sante\/"},"modified":"2014-08-29T05:33:35","modified_gmt":"2014-08-29T05:33:35","slug":"lidl-lance-les-caisses-sante","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/lidl-lance-les-caisses-sante\/","title":{"rendered":"Lidl lance &#039;les caisses sant\u00e9&#039;"},"content":{"rendered":"<h2>\u00ab Les caisses sant\u00e9 \u00bb<\/h2>\n<p>D\u00e8s le 1er septembre Lidl lancera \u00ab les caisses sant\u00e9 \u00bb dans ses 300 filiales belges. Outre les sucreries et friandises classiques, les clients y trouveront des mini fruits et l\u00e9gumes frais, noix, gaufrettes de riz, boissons et biscuits sains. Gr\u00e2ce \u00e0 cette initiative Lidl souhaite r\u00e9pondre au d\u00e9sir de nombreux parents de r\u00e9duire de mani\u00e8re draconienne les friandises propos\u00e9es aux caisses.<\/p>\n<p>Selon une \u00e9tude internationale r\u00e9alis\u00e9e par Lidl,\u00a0 plus de 2 clients sur 3 (70%), pr\u00e9f\u00e8rent un assortiment plus sain aux caisses, au lieu de la panoplie de confiseries, fast-foods et autres snacks nuisibles \u00e0 la sant\u00e9. Plus de la moiti\u00e9 des parents (52%) estiment qu\u2019il est tr\u00e8s difficile de convaincre leurs enfants de manger sain lorsqu\u2019ils sont constamment tent\u00e9s par des snacks et fast-foods, et ce particuli\u00e8rement aux caisses.<\/p>\n<p>\u00a0<\/p>\n<h2>\u00ab La caisse est le talon d\u2019Achille \u00bb<\/h2>\n<p>Pas moins de 68% des parents interrog\u00e9s disent avoir du mal \u00e0 r\u00e9sister aux\u00a0 j\u00e9r\u00e9miades de leurs enfants r\u00e9clamant des sucreries \u00e0 la caisse ; 66% des r\u00e9pondants finissent par y c\u00e9der.<\/p>\n<p>\u00ab Pour la plupart des consommateurs, le passage \u00e0 la caisse est le talon d\u2019Achille de leurs r\u00e9solutions \u00e0 moins grignoter \u00bb, explique Evelyne Raymakers de Lidl Belgique. \u00ab C&rsquo;est pourquoi l&rsquo;initiative \u2018caisses sant\u00e9\u2019 de Lidl est un stimulant important pour inverser les achats impulsifs &#8211; souvent d\u00e9s\u00e9quilibr\u00e9s &#8211; par un bel assortiment d&rsquo;alternatives plus saines. Avec la rentr\u00e9e des classes, nous voulons donner une tournure saine aux achats impulsifs aux caisses. \u00bb<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00ab Les caisses sant\u00e9 \u00bb D\u00e8s le 1er septembre Lidl lancera \u00ab les caisses sant\u00e9 \u00bb dans ses 300 filiales belges. Outre les sucreries et friandises classiques, les clients y trouveront des mini fruits et l\u00e9gumes frais, noix, gaufrettes de riz, boissons et biscuits sains. Gr\u00e2ce \u00e0 cette initiative Lidl souhaite r\u00e9pondre au d\u00e9sir de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-6677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lidl lance &#039;les caisses sant\u00e9&#039; - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/lidl-lance-les-caisses-sante\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lidl lance &#039;les caisses sant\u00e9&#039; - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"\u00ab Les caisses sant\u00e9 \u00bb D\u00e8s le 1er septembre Lidl lancera \u00ab les caisses sant\u00e9 \u00bb dans ses 300 filiales belges. 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