{"id":6698,"date":"2014-09-01T06:05:18","date_gmt":"2014-09-01T06:05:18","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/abercrombie-fitch-supprime-le-logo-sur-ses-vetements\/"},"modified":"2014-09-01T06:05:18","modified_gmt":"2014-09-01T06:05:18","slug":"abercrombie-fitch-supprime-le-logo-sur-ses-vetements","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/abercrombie-fitch-supprime-le-logo-sur-ses-vetements\/","title":{"rendered":"Abercrombie & Fitch supprime le logo sur ses v\u00eatements"},"content":{"rendered":"

Inversion des tendances<\/h2>\n

Ces quinze derni\u00e8res ann\u00e9es c\u2019est pr\u00e9cis\u00e9ment le logo tr\u00e8s pro\u00e9minent sur ses collections de v\u00eatements qui avait fait le succ\u00e8s de la marque am\u00e9ricaine. Pour les adolescents ce logo \u00e9tait une mani\u00e8re d\u2019afficher leur appartenance \u00e0 un groupe.<\/p>\n

Or aujourd\u2019hui cette tendance s\u2019est invers\u00e9e : les ados pr\u00e9f\u00e8rent\u00a0 les v\u00eatements \u2013 sans logo \u2013 de chez Primark, H&M ou encore Forever 21, parce que nettement moins chers. A titre comparatif : chez Foverver 21 un jeans vous co\u00fbtera moins de 10 dollars (7,5 euros), alors que chez A&F il vous faudra d\u00e9bourser 75 dollars (60 euros).<\/p>\n

Face \u00e0 ces g\u00e9ants du textile, jug\u00e9s plus branch\u00e9s,\u00a0 A&F petit \u00e0 petit a perdu du terrain : en effet les ventes sont en baisse depuis dix trimestres cons\u00e9cutifs. Le trimestre dernier le chiffre d\u2019affaires\u00a0 a r\u00e9gress\u00e9 de 6% \u00e0 891\u00a0 millions de dollars (676millions d\u2019euros).<\/p>\n

\n
Fermeture de magasins par mesure d\u2019\u00e9conomie<\/h2>\n

Pour rem\u00e9dier \u00e0 cette situation le CEO Mike Jeffries a d\u00e9cid\u00e9 de changer de strat\u00e9gie. D\u2019ici le printemps prochain tous les logos dispara\u00eetront des v\u00eatements. En outre l\u2019entreprise a pris des mesures pour r\u00e9duire ses\u00a0 co\u00fbts afin de pouvoir diminuer les prix des v\u00eatements. Ainsi en Am\u00e9rique du Nord une soixantaine de magasins fermeront leurs portes au cours de cette ann\u00e9e apr\u00e8s expiration de leur contrat de bail.<\/p>\n

D\u2019autre part la cha\u00eene d\u2019approvisionnement sera acc\u00e9l\u00e9r\u00e9e de mani\u00e8re \u00e0 r\u00e9pondre plus rapidement aux nouvelles tendances.<\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Inversion des tendances Ces quinze derni\u00e8res ann\u00e9es c\u2019est pr\u00e9cis\u00e9ment le logo tr\u00e8s pro\u00e9minent sur ses collections de v\u00eatements qui avait fait le succ\u00e8s de la marque am\u00e9ricaine. Pour les adolescents ce logo \u00e9tait une mani\u00e8re d\u2019afficher leur appartenance \u00e0 un groupe. Or aujourd\u2019hui cette tendance s\u2019est invers\u00e9e : les ados pr\u00e9f\u00e8rent\u00a0 les v\u00eatements \u2013 sans […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-6698","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"\nAbercrombie & Fitch supprime le logo sur ses v\u00eatements - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/abercrombie-fitch-supprime-le-logo-sur-ses-vetements\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Abercrombie & Fitch supprime le logo sur ses v\u00eatements - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Inversion des tendances Ces quinze derni\u00e8res ann\u00e9es c\u2019est pr\u00e9cis\u00e9ment le logo tr\u00e8s pro\u00e9minent sur ses collections de v\u00eatements qui avait fait le succ\u00e8s de la marque am\u00e9ricaine. 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