{"id":67013,"date":"2022-11-15T15:16:12","date_gmt":"2022-11-15T14:16:12","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=67013"},"modified":"2022-11-15T15:16:15","modified_gmt":"2022-11-15T14:16:15","slug":"la-boutique-en-ligne-de-primark-se-plante-lors-du-lancement","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/la-boutique-en-ligne-de-primark-se-plante-lors-du-lancement\/","title":{"rendered":"La boutique en ligne de Primark se plante lors du lancement"},"content":{"rendered":"\n<p>La ru\u00e9e lors du lancement de la boutique en ligne de <strong>Primark <\/strong>au Royaume-Uni a \u00e9t\u00e9 telle que le site a plant\u00e9 peu apr\u00e8s sa mise en ligne. Primark fait ses premiers pas en ligne au Royaume-Uni avec du click&amp;collect.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Submerg\u00e9 par l&rsquo;afflux<\/h2>\n\n\n\n<p>Dans 25 magasins britanniques du Nord-Ouest de l&rsquo;Angleterre, du Yorkshire et du Pays de Galles, les clients peuvent utiliser un service click&amp;collect depuis lundi. Une partie de la gamme &#8211; notamment des v\u00eatements pour enfants, des jouets et des articles de pu\u00e9riculture &#8211; peut d\u00e9sormais y \u00eatre command\u00e9e en ligne, pour ensuite retirer la commande au magasin un jour ou deux plus tard. Il <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/primark-fait-ses-premiers-pas-dans-le-commerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">s&rsquo;agit d&rsquo;un projet pilote<\/a>, car Primark a r\u00e9sist\u00e9 au commerce \u00e9lectronique pendant des ann\u00e9es.<\/p>\n\n\n\n<p>Cependant, il a plu des plaintes sur les r\u00e9seaux sociaux de Primark au Royaume-Uni peu apr\u00e8s le lancement. De nombreux clients n&rsquo;ont pas pu passer de commande lundi : le site \u00e9tait hors service ou partiellement indisponible. Le service client\u00e8le s&rsquo;est \u00e9galement effondr\u00e9. Le site a sembl\u00e9 se planter parce que la demande \u00e9tait plus forte que pr\u00e9vu.<\/p>\n\n\n\n<p>\u00ab\u00a0C&rsquo;est formidable de constater un tel int\u00e9r\u00eat pour le lancement de notre nouvel essai click&amp;collect. Nous sommes conscients que certaines personnes ont eu <a href=\"https:\/\/www.theguardian.com\/business\/2022\/nov\/14\/primark-website-crashes-click-and-collect\" target=\"_blank\" rel=\"noreferrer noopener\">des probl\u00e8mes d&rsquo;acc\u00e8s au site web<\/a> ce matin et nous travaillons dur pour r\u00e9soudre ce probl\u00e8me afin que tout le monde puisse acc\u00e9der et naviguer facilement sur le site,\u00a0\u00bb a d\u00e9clar\u00e9 un porte-parole au Guardian.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Uniquement en compl\u00e9ment<\/h2>\n\n\n\n<p>La gamme en ligne couvre initialement environ 2 000 articles, principalement des produits disponibles exclusivement en ligne et non propos\u00e9s dans les petits magasins locaux. Il n&rsquo;y a pas de frais de livraison, mais Primark travaille avec un panier minimum de quinze livres pour son service click&amp;collect.<\/p>\n\n\n\n<p>Les magasins physiques resteront toujours le c\u0153ur de l&rsquo;activit\u00e9, souligne le PDG Paul Marchant. Les achats en ligne ne servent donc qu&rsquo;\u00e0 compl\u00e9ter et \u00e0 soutenir les magasins, par exemple pour que les clients disposant d&rsquo;une petite succursale \u00e0 proximit\u00e9 puissent quand m\u00eame acc\u00e9der \u00e0 la m\u00eame gamme \u00e9tendue que ceux qui vivent dans les grandes villes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La ru\u00e9e lors du lancement de la boutique en ligne de Primark au Royaume-Uni a \u00e9t\u00e9 telle que le site a plant\u00e9 peu apr\u00e8s sa mise en ligne. Primark fait ses premiers pas en ligne au Royaume-Uni avec du click&#038;collect.<\/p>\n","protected":false},"author":5,"featured_media":16251,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[230],"topic":[198],"region":[381],"class_list":["post-67013","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","company-primark","topic-e-commerce","region-royaume-uni"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La boutique en ligne de Primark se plante lors du lancement - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"La ru\u00e9e lors du lancement de la boutique en ligne de Primark au 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