{"id":67072,"date":"2022-11-16T09:40:21","date_gmt":"2022-11-16T08:40:21","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=67072"},"modified":"2022-11-16T09:40:23","modified_gmt":"2022-11-16T08:40:23","slug":"specsavers-ouvre-son-premier-magasin-en-belgique","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/specsavers-ouvre-son-premier-magasin-en-belgique\/","title":{"rendered":"Specsavers ouvre son premier magasin en Belgique"},"content":{"rendered":"\n<p>La premi\u00e8re succursale belge de <strong>Specsavers<\/strong> a ouvert ses portes. Le discounter britannique de l&rsquo;optique pr\u00e9voit d&rsquo;autres ouvertures de magasins dans le pays, d&rsquo;abord dans la r\u00e9gion d&rsquo;Anvers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Anvers d&rsquo;abord<\/h2>\n\n\n\n<p>Avec Specsavers, un nouvel acteur majeur entre sur le march\u00e9 encombr\u00e9 de l&rsquo;optique. La cha\u00eene, qui a ses racines sur l&rsquo;\u00eele anglo-normande de Guernesey, a ouvert son premier magasin belge sur le Statielei \u00e0 Mortsel mardi matin. La boutique en ligne belge est \u00e9galement ouverte, mais uniquement en n\u00e9erlandais pour le moment. L&rsquo;expansion en Belgique se fait \u00e0 partir des Pays-Bas, en se concentrant initialement sur la r\u00e9gion d&rsquo;Anvers. Entre autres, le d\u00e9taillant est \u00e0 la recherche d&#8217;employ\u00e9s pour un magasin \u00e0 Wijnegem.<\/p>\n\n\n\n<p>Specsavers se positionne sur le plan des prix, avec des lunettes \u00e0 partir de 29 euros, y compris les verres simples, et des offres all\u00e9chantes telles que \u2018deuxi\u00e8me paire de lunettes gratuite\u2019, \u2018deux lunettes de marque \u00e0 partir de 99 euros\u2019 et \u2018verres varifocaux gratuits\u2019. Outre des mod\u00e8les sans marque, la cha\u00eene d&rsquo;optique vend des lunettes de marques connues telles que United Colors of Benneton, Timberland, Kylie Minogue, Viktor&amp;Rolf ou Converse. Les lentilles de contact et les appareils auditifs font \u00e9galement partie de la gamme. A noter : les magasins fonctionnent sans argent liquide.<\/p>\n\n\n\n<p>Specsavers a \u00e9t\u00e9 fond\u00e9 \u00e0 Guernesey en 1984 et a depuis connu une forte expansion. Outre son march\u00e9 national, la cha\u00eene est pr\u00e9sente au Royaume-Uni, en Irlande, aux Pays-Bas, en Norv\u00e8ge, en Su\u00e8de, au Danemark, en Finlande, en Espagne, en Australie, en Nouvelle-Z\u00e9lande et, depuis peu, au Canada. Elle emploie 38 000 personnes dans 2 500 magasins. Aux Pays-Bas, le d\u00e9taillant est pr\u00e9sent depuis 25 ans : <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/la-chaine-de-lunettes-specsavers-arrive-en-belgique\/\">il y r\u00e9alise un chiffre d&rsquo;affaires de 175,7 millions d&rsquo;euros<\/a> avec 143 magasins.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La premi\u00e8re succursale belge de Specsavers a ouvert ses portes. Le discounter britannique de l&rsquo;optique pr\u00e9voit d&rsquo;autres ouvertures de magasins dans le pays, d&rsquo;abord dans la r\u00e9gion d&rsquo;Anvers.<\/p>\n","protected":false},"author":3,"featured_media":67000,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25,22],"tags":[],"people":[],"extra":[],"company":[752],"topic":[276],"region":[561],"class_list":["post-67072","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","category-mode","company-specsavers","topic-expansion","region-anvers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Specsavers ouvre son premier magasin en Belgique - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"La premi\u00e8re succursale belge de Specsavers a ouvert ses portes. 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