{"id":67318,"date":"2022-11-21T11:57:37","date_gmt":"2022-11-21T10:57:37","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=67318"},"modified":"2022-11-21T11:57:39","modified_gmt":"2022-11-21T10:57:39","slug":"le-pire-est-derriere-nous-declare-jd-com-avec-optimisme","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/le-pire-est-derriere-nous-declare-jd-com-avec-optimisme\/","title":{"rendered":"\u00ab\u00a0Le pire est derri\u00e8re nous\u00a0\u00bb, d\u00e9clare JD.com avec optimisme"},"content":{"rendered":"\n<p>Apr\u00e8s avoir publi\u00e9 des r\u00e9sultats trimestriels meilleurs que pr\u00e9vu, le groupe de commerce \u00e9lectronique <strong>JD.com<\/strong> fait preuve d&rsquo;optimisme : la consommation chinoise rebondit gr\u00e2ce \u00e0 un assouplissement des mesures Covid.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Contraste avec Alibaba<\/h2>\n\n\n\n<p>Au troisi\u00e8me trimestre, JD.com a enregistr\u00e9 une hausse de 11,4 % de son chiffre d&rsquo;affaires, \u00e0 243,5 milliards de yuans (33 milliards d&rsquo;euros), ce qui est sup\u00e9rieur aux attentes des analystes. Le b\u00e9n\u00e9fice net a atteint 6 milliards de yuans (810 millions d&rsquo;euros), contre une perte de 2,8 milliards de yuans (380 millions d&rsquo;euros) l&rsquo;ann\u00e9e derni\u00e8re. Le nombre de clients actifs a augment\u00e9 de 6,5 % pour atteindre 588,3 millions.<\/p>\n\n\n\n<p>Les bons r\u00e9sultats de JD.com contrastent avec les chiffres beaucoup moins r\u00e9jouissants de son rival <strong>Alibaba<\/strong> : apr\u00e8s tout, ce dernier a publi\u00e9 <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/alibaba-fortement-dans-le-rouge\/\">des pertes importantes<\/a> au d\u00e9but du mois et est rest\u00e9 remarquablement silencieux sur les chiffres de vente de <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/singles-day-ralentit-en-chine-des-chiffres-de-vente-stagnantes\/\">son festival annuel du 11.11<\/a>, plus connu sous le nom de Journ\u00e9e des c\u00e9libataires. La politique tr\u00e8s stricte du gouvernement chinois, qui consiste \u00e0 appliquer le principe du z\u00e9ro-covid, p\u00e8se sur la confiance des consommateurs et l&rsquo;activit\u00e9 \u00e9conomique.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Difficult\u00e9s aux Pays-Bas<\/h2>\n\n\n\n<p>Mais selon le PDG de JD.com, Xu Lei, le pire est d\u00e9sormais derri\u00e8re nous. Avec les mesures d&rsquo;assouplissement du gouvernement, la consommation repart. Des cat\u00e9gories comme les cosm\u00e9tiques et les smartphones voient leurs ventes repartir \u00e0 la hausse. En outre, l&rsquo;entreprise a beaucoup investi dans la mise en place de son propre r\u00e9seau logistique, ce qui lui a permis d&rsquo;\u00e9liminer plus rapidement les goulets d&rsquo;\u00e9tranglement.<\/p>\n\n\n\n<p>En Europe, il est vrai, les choses ne semblent pas se passer aussi bien pour le g\u00e9ant chinois du commerce \u00e9lectronique. <strong>Ochama<\/strong>, filiale de JD.com, a ouvert ses premiers magasins de vente \u00e0 emporter aux Pays-Bas au d\u00e9but de cette ann\u00e9e et a \u00e9galement commenc\u00e9 \u00e0 livrer en Belgique, en France et en Allemagne cet \u00e9t\u00e9. Mais deux membres du conseil d&rsquo;administration ont quitt\u00e9 l\u2019entreprise entre-temps et le d\u00e9taillant a ferm\u00e9 ses magasins \u00e0 Diemen et Rotterdam.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s avoir publi\u00e9 des r\u00e9sultats trimestriels meilleurs que pr\u00e9vu, le groupe de commerce \u00e9lectronique JD.com fait preuve d&rsquo;optimisme : la consommation chinoise rebondit gr\u00e2ce \u00e0 un assouplissement des mesures Covid.<\/p>\n","protected":false},"author":3,"featured_media":27337,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[454,471],"topic":[198,266],"region":[],"class_list":["post-67318","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","company-jd-com","company-ochama","topic-e-commerce","topic-resultats-financiers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00ab\u00a0Le pire est derri\u00e8re nous\u00a0\u00bb, d\u00e9clare JD.com avec optimisme - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Apr\u00e8s avoir publi\u00e9 des r\u00e9sultats trimestriels meilleurs que pr\u00e9vu, le 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