{"id":67391,"date":"2022-11-22T12:57:17","date_gmt":"2022-11-22T11:57:17","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=67391"},"modified":"2022-11-22T14:35:51","modified_gmt":"2022-11-22T13:35:51","slug":"ab-inbev-le-reporting-est-un-moyen-daccelerer-les-avancees-en-matiere-de-durabilite-pas-une-fin-en-soi","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/ab-inbev-le-reporting-est-un-moyen-daccelerer-les-avancees-en-matiere-de-durabilite-pas-une-fin-en-soi\/","title":{"rendered":"AB InBev : \u00ab\u00a0Le reporting est un moyen d\u2019acc\u00e9l\u00e9rer les avanc\u00e9es en mati\u00e8re de durabilit\u00e9, pas une fin en soi\u00a0\u00bb"},"content":{"rendered":"\n

\u00ab\u00a0Divulgation, reporting et assurances externes sont des aspects primordiaux et indispensables \u00e0 l\u2019ESG Mais nous ne devons pas oublier pourquoi ils sont importants. Le reporting n\u2019est pas une fin en soi, mais un moyen de stimuler l\u2019action et le changement positif\u00a0\u00bb, estime Fleur Poets, Global ESG Director chez\u00a0AB InBev<\/strong>.<\/p>\n\n\n\n

85% d\u2019\u00e9missions externes<\/h2>\n\n\n\n

Entre ses premi\u00e8res ambitions en mati\u00e8re de durabilit\u00e9 et sa politique ESG actuelle, AB InBev, comme tant de grandes entreprises, a parcouru \u00e9norm\u00e9ment de chemin. \u00ab Au d\u00e9but, nous \u00e9tions surtout focalis\u00e9s sur notre fonctionnement interne et l\u2019optimisation de nos processus. Mais nous avons peu \u00e0 peu \u00e9largi notre champ de vision pour inclure l\u2019agriculture, l\u2019emballage, etc. Nous avons ainsi fix\u00e9 nos premiers objectifs en 2017 \u00bb, explique Fleur Poets, Global ESG Director.<\/p>\n\n\n\n

Et il est indispensable d\u2019\u00e9largir ce regard, car 85% des \u00e9missions mondiales li\u00e9es la bi\u00e8re se situent dans le scope 3. On entend par \u00e9missions du scope 3 toutes les \u00e9missions indirectes qui interviennent dans la cha\u00eene de valeur, en amont et en aval. Elles comprennent notamment les \u00e9missions li\u00e9es au transport, \u00e0 la distribution et, surtout, aux d\u00e9chets. Pour AB InBev, il \u00e9tait donc \u00e9galement important de s\u2019int\u00e9resser aux \u00e9missions des clients, du retailer au consommateur en passant par le caf\u00e9.<\/p>\n\n\n\n

De la graine \u00e0 la gorg\u00e9e<\/h2>\n\n\n\n

\u00ab\u00a0Nous disons souvent que la durabilit\u00e9 va de la \u201cgraine \u00e0 la gorg\u00e9e\u201d, et m\u00eame au-del\u00e0. Il faut examiner l\u2019ensemble de la cha\u00eene de valeur, et c\u2019est un exercice complexe. Par exemple, il est n\u00e9cessaire de commencer \u00e0 repenser ses relations avec les retailers\u00a0\u00bb, insiste Fleur Poets. \u00ab\u00a0Auparavant, le d\u00e9veloppement durable \u00e9tait principalement intra-muros, mais les grandes victoires se remportent \u00e0 l\u2019ext\u00e9rieur\u00a0\u00bb, convient Maarten Dubois, Sustainability Director chez\u00a0Deloitte<\/strong>. \u00c0 l\u2019occasion de la RetailDetail Night<\/strong>, AB InBev expliquera comment le plus grand groupe brassicole au monde d\u00e9finit ses objectifs en mati\u00e8re de durabilit\u00e9 et en assure le suivi avec Deloitte.<\/p>\n\n\n\n

Ce qui impose naturellement de recueillir \u2013 et de partager \u2013 autant de donn\u00e9es que possible. AB InBev dispose ainsi de la plateforme Eclipse, qui permet aux fournisseurs de conna\u00eetre leurs \u00e9missions \u00e0 un niveau tr\u00e8s local. Comme d\u2019autres acteurs du secteur \u2013 de Coca-Cola \u00e0 Colgate-Palmolive \u2013, le brasseur fait \u00e9galement appel au programme 100+ Accelerator. \u00ab Il existe des probl\u00e8mes que nous ne pouvons pas r\u00e9soudre nous-m\u00eames. C\u2019est pourquoi nous d\u00e9finissons des d\u00e9fis avec nos partenaires et invitons les entreprises et start-up \u00e0 proposer leurs solutions. Les gagnants recevront des capitaux et pourront piloter leur produit \u00bb, pr\u00e9cise Fleur Poets.<\/p>\n\n\n\n

\u00ab\u00a0Plus il y a de donn\u00e9es, mieux c\u2019est\u00a0\u00bb<\/h2>\n\n\n\n

Trop lourd \u00e0 g\u00e9rer pour les petites entreprises ? \u00ab Plus nous disposons de longues s\u00e9ries de donn\u00e9es, plus nous pourrons nous am\u00e9liorer \u00bb, rappelle Fleur Poets. \u00ab Sans oublier que de nouvelles obligations de publications nous attendent. L\u2019UE s\u2019appr\u00eate \u00e0 mettre en place un cadre l\u00e9gislatif non n\u00e9gligeable \u2013 qui se traduira sans doute par une acc\u00e9l\u00e9ration des actions en mati\u00e8re de durabilit\u00e9 chez de nombreux acteurs. \u00bb<\/p>\n\n\n\n

Selon le Director ESG, les entreprises ont int\u00e9r\u00eat \u00e0 commencer par une \u00e9tude de mat\u00e9rialit\u00e9 : o\u00f9 se situe l\u2019impact mat\u00e9riel le plus important ? Ceux qui int\u00e8grent ces informations dans un tableau de bord pourront ensuite commencer \u00e0 d\u00e9finir des objectifs, ajoute Maarten Dubois (Deloitte). Maarten Dubois et Fleur Poets se rejoignent sur l\u2019utilit\u00e9 de \u00ab m\u00e9triques \u00bb concr\u00e8tes et d\u2019objectifs pr\u00e9cis. \u00ab AB InBev est une entreprise port\u00e9e par l\u2019action et les objectifs, et le d\u00e9veloppement durable fait partie int\u00e9grante de nos processus d\u2019affaires. Chaque ann\u00e9e, nous nous fixons des objectifs clairs et d\u00e9taill\u00e9s, y compris \u00e0 court terme, qui sont ensuite pris en compte dans chaque moment de d\u00e9cision. \u00bb<\/p>\n\n\n\n

En particulier depuis l\u2019entr\u00e9e en fonction du CEO Michel Doukeris, l\u2019agenda ESG est port\u00e9 par de tr\u00e8s nombreuses personnes et fonctions au sein de l\u2019entreprise. \u00ab Nous avons sorti l\u2019ESG de son silo. Au total, huit fonctions diff\u00e9rentes portent les objectifs ESG. De plus, les investissements dans la durabilit\u00e9 sont si \u00e9troitement li\u00e9s \u00e0 nos objectifs financiers qu\u2019ils ne peuvent plus \u00eatre consid\u00e9r\u00e9s s\u00e9par\u00e9ment. Car dans la plupart des cas, un investissement dans la durabilit\u00e9 est aussi un investissement \u00e9conomique \u00bb, conclut Fleur Poets. \u00ab Les \u00e9nergies renouvelables, par exemple, rel\u00e8vent aujourd\u2019hui de l\u2019\u00e9vidence. On investit en fonction du march\u00e9 et ce march\u00e9 demande de la durabilit\u00e9. Finalement, tout cela est tr\u00e8s logique… \u00bb<\/p>\n\n\n\n

Lors de la\u00a0RetailDetail Night<\/strong>, AB InBev partagera ses exp\u00e9riences ESG avec Deloitte au cours de l\u2019avant-programme\u00a0Sustainability in Retail<\/strong>. Sont \u00e9galement \u00e0 l\u2019affiche : \u00a0Xandres<\/strong>,\u00a0Dressr<\/strong>,\u00a0Robust\u2009!<\/strong>\u00a0et bien d\u2019autres.\u00a0Vous venez d\u00e9j\u00e0 \u00e0 la RetailDetail Night, qui se d\u00e9roulera \u00e0 guichets ferm\u00e9s ? Inscrivez-vous \u00e0 cet avant-programme.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\u00ab Le reporting n\u2019est pas une fin en soi, mais un moyen de stimuler l\u2019action et le changement positif\u00a0\u00bb, estime Fleur Poets, Global ESG Director chez\u00a0AB InBev.<\/p>\n","protected":false},"author":5,"featured_media":46966,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[241],"topic":[373,894],"region":[],"class_list":["post-67391","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-ab-inbev","topic-durabilite","topic-retaildetail-night"],"acf":[],"yoast_head":"\nAB InBev : \u00ab\u00a0Le reporting est un moyen d\u2019acc\u00e9l\u00e9rer les avanc\u00e9es en mati\u00e8re de durabilit\u00e9, pas une fin en soi\u00a0\u00bb - RetailDetail BE<\/title>\n<meta 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