{"id":6742,"date":"2014-09-04T10:18:34","date_gmt":"2014-09-04T10:18:34","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/picard-surgeles-ouvre-un-quatrieme-magasin-a-uccle\/"},"modified":"2014-09-04T10:18:34","modified_gmt":"2014-09-04T10:18:34","slug":"picard-surgeles-ouvre-un-quatrieme-magasin-a-uccle","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/picard-surgeles-ouvre-un-quatrieme-magasin-a-uccle\/","title":{"rendered":"Picard Surgel\u00e9s ouvre un quatri\u00e8me magasin \u00e0 Uccle"},"content":{"rendered":"<h2>Objectif : 60 magasins en Belgique<\/h2>\n<p>Le nouveau magasin \u00e0 Uccle se situe dans la rue Vanderkindere. Les autres points de vente dans cette m\u00eame commune se trouvent le long de la chauss\u00e9e d\u2019Alsemberg (De Bue) et de la chauss\u00e9e de Waterloo (Bascule et Fort Jaco).<\/p>\n<p>Au total Picard Surgel\u00e9s compte 14 points de vente en Belgique, dont plus de la moiti\u00e9 \u00e0 Bruxelles. La cha\u00eene esp\u00e8re atteindre le cap d\u2019une soixantaine de magasins dans notre pays, au rythme d\u2019une dizaine d\u2019ouvertures par an, avec de pr\u00e9f\u00e9rence une r\u00e9partition \u00e9quilibr\u00e9e sur les diff\u00e9rentes r\u00e9gions.<\/p>\n<p>La Belgique repr\u00e9sente un march\u00e9 int\u00e9ressant pour Picard : en effet le Belge consomme en moyenne 50 kg de produits surgel\u00e9s par an, alors qu\u2019en France, son march\u00e9 domestique, la consommation se limite \u00e0 35 kg. Par ailleurs l\u2019entreprise fran\u00e7aise comble une lacune sur le march\u00e9 belge, depuis la disparition de l\u2019enseigne de produits surgel\u00e9s O\u2019Cool.<\/p>\n<p>La gamme comprend plus de 600 produits, tant des produits de base que des plats pr\u00e9par\u00e9s. De plus chaque ann\u00e9e 200 produits de l\u2019assortiment sont renouvel\u00e9s.<\/p>\n<p>Le groupe Picard, r\u00e9alise un chiffre d\u2019affaires de 1,4 milliard d\u2019euros. L\u2019entreprise compte 920 magasins sur son march\u00e9 domestique fran\u00e7ais , mais mise \u00e9galement sur l\u2019expansion en l\u2019Italie, en Belgique et en Su\u00e8de.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Objectif : 60 magasins en Belgique Le nouveau magasin \u00e0 Uccle se situe dans la rue Vanderkindere. Les autres points de vente dans cette m\u00eame commune se trouvent le long de la chauss\u00e9e d\u2019Alsemberg (De Bue) et de la chauss\u00e9e de Waterloo (Bascule et Fort Jaco). Au total Picard Surgel\u00e9s compte 14 points de vente [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-6742","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Picard Surgel\u00e9s ouvre un quatri\u00e8me magasin \u00e0 Uccle - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/picard-surgeles-ouvre-un-quatrieme-magasin-a-uccle\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Picard Surgel\u00e9s ouvre un quatri\u00e8me magasin \u00e0 Uccle - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Objectif : 60 magasins en Belgique Le nouveau magasin \u00e0 Uccle se situe dans la rue Vanderkindere. 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