{"id":67615,"date":"2022-11-25T11:14:58","date_gmt":"2022-11-25T10:14:58","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=67615"},"modified":"2022-11-25T14:09:38","modified_gmt":"2022-11-25T13:09:38","slug":"albert-heijn-colruyt-kruidvat-et-ikea-recompenses-lors-de-la-retaildetail-night","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/albert-heijn-colruyt-kruidvat-et-ikea-recompenses-lors-de-la-retaildetail-night\/","title":{"rendered":"Albert Heijn, Colruyt, Kruidvat et IKEA r\u00e9compens\u00e9s lors de la RetailDetail Night"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"710\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-67617\" data-id=\"67617\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/albert-heijn-award-retaildetail-1-1024x710.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/albert-heijn-award-retaildetail-1-1024x710.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/albert-heijn-award-retaildetail-1-300x208.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/albert-heijn-award-retaildetail-1-768x533.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/albert-heijn-award-retaildetail-1-405x280.jpg 405w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/albert-heijn-award-retaildetail-1.jpg 1081w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"728\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-67619\" data-id=\"67619\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/Colruyt-award-retaildetail-1-1024x728.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/Colruyt-award-retaildetail-1-1024x728.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/Colruyt-award-retaildetail-1-300x213.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/Colruyt-award-retaildetail-1-768x546.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/Colruyt-award-retaildetail-1.jpg 1225w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"671\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-67621\" data-id=\"67621\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/kruidvat-award-retaildetail-1-1024x671.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/kruidvat-award-retaildetail-1-1024x671.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/kruidvat-award-retaildetail-1-300x196.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/kruidvat-award-retaildetail-1-768x503.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/kruidvat-award-retaildetail-1-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/kruidvat-award-retaildetail-1.jpg 1272w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"676\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-67623\" data-id=\"67623\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/ikea-award-retaildetail-1-1024x676.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/ikea-award-retaildetail-1-1024x676.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/ikea-award-retaildetail-1-300x198.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/ikea-award-retaildetail-1-768x507.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/ikea-award-retaildetail-1-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/11\/ikea-award-retaildetail-1.jpg 1281w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>Lors de la RetailDetail Night, jeudi dernier, les RetailDetail Awards ont \u00e9t\u00e9 d\u00e9cern\u00e9s, ainsi que le prix du Folder de l&rsquo;Ann\u00e9e. Albert Heijn, Colruyt, Kruidvat et IKEA ont \u00e9t\u00e9 appel\u00e9s sur sc\u00e8ne.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Impact sur les consommateurs<\/h2>\n\n\n\n<p>La remise du prix du Folder de l&rsquo;Ann\u00e9e, une initiative de BD Media, est une tradition lors de la RetailDetail Night. Sur la base de crit\u00e8res tels que la cr\u00e9ativit\u00e9, l&rsquo;appel \u00e0 l&rsquo;action et la confiance, le jury professionnel a choisi cette ann\u00e9e le d\u00e9pliant d&rsquo;Albert Heijn comme gagnant &#8211; m\u00eame s&rsquo;il faut pr\u00e9ciser que Di et Delhaize ont \u00e9t\u00e9 tr\u00e8s proches.<\/p>\n\n\n\n<p>Plus de 16 000 consommateurs ont vot\u00e9 pour leur favori dans quatre cat\u00e9gories. Delhaize a remport\u00e9 la victoire parmi les supermarch\u00e9s, Action dans la cat\u00e9gorie Maison et bricolage, jardin et animaux, MediaMarkt dans la cat\u00e9gorie \u00c9lectro &amp; T\u00e9l\u00e9com et Kruidvat dans la cat\u00e9gorie Beaut\u00e9, lifestyle &amp; marques. Pour la premi\u00e8re fois, le meilleur folder digital a \u00e9galement \u00e9t\u00e9 r\u00e9compens\u00e9 : ce prix \u00e9tait \u00e9galement d\u00e9cern\u00e9 \u00e0 Action.<\/p>\n\n\n\n<p>Nous avons pr\u00e9sent\u00e9 les RetailDetail Awards en partenariat avec le Brand Asset Valuator (BAV) de WPP, l&rsquo;\u00e9tude empirique sur les consommateurs la plus ancienne et la plus compl\u00e8te au monde. Les prix r\u00e9compensent les marques ayant le plus fort impact sur le comportement des consommateurs, bas\u00e9 sur trois facteurs principaux : (1) la valeur de la marque d&rsquo;un d\u00e9taillant, avec la diff\u00e9renciation, la pertinence, la sympathie et la familiarit\u00e9 comme mesures cl\u00e9s&nbsp;; (2) la mesure dans laquelle l&rsquo;image du d\u00e9taillant correspond \u00e0 la valeur fondamentale de la cat\u00e9gorie&nbsp;; (3) et enfin, dans quelle mesure le d\u00e9taillant a r\u00e9ussi \u00e0 constituer une base de clients fid\u00e8les.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Algorithme<\/h2>\n\n\n\n<p>\u00ab&nbsp;Chaque d\u00e9taillant est jug\u00e9 par un algorithme d\u00e9velopp\u00e9 sp\u00e9cifiquement pour chaque prix avec ces informations en entr\u00e9e. Le gagnant est simplement le d\u00e9taillant ayant obtenu le meilleur score. Nous avons pens\u00e9 qu&rsquo;il s&rsquo;agissait d&rsquo;une base \u00e9quitable et objective pour d\u00e9cerner les prix&nbsp;\u00bb, a d\u00e9clar\u00e9 Johan Hellemans de WPP.<\/p>\n\n\n\n<p>Il y a quinze jours, <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/voici-les-nomines-aux-retaildetail-awards\/\">nous avions d\u00e9j\u00e0 annonc\u00e9 les nomin\u00e9s<\/a>, maintenant nous connaissons les gagnants. Le prix BAV Food Brand 2022 a \u00e9t\u00e9 d\u00e9cern\u00e9 \u00e0 Colruyt. Dans la cat\u00e9gorie \u00ab&nbsp;Fashion &amp; Beauty&nbsp;\u00bb, le prix a \u00e9t\u00e9 attribu\u00e9 \u00e0 Kruidvat. IKEA a remport\u00e9 non seulement le BAV Home &amp; Garden Brand Award, mais aussi le BAV Innovation Brand Award. Le prix BAV Impact Brand a de nouveau \u00e9t\u00e9 d\u00e9cern\u00e9 \u00e0 Colruyt.<\/p>\n\n\n\n<p>Ils ont re\u00e7u un prix unique en 3D, con\u00e7u et produit par Dutch Deco Factory, une entreprise en pleine expansion qui a r\u00e9cemment r\u00e9alis\u00e9 des projets de haut niveau pour des marques et des personnalit\u00e9s renomm\u00e9es telles que la famille royale n\u00e9erlandaise, Lady Gaga, Disney et Nike.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lors de la RetailDetail Night, jeudi dernier, les RetailDetail Awards ont \u00e9t\u00e9 d\u00e9cern\u00e9s, ainsi que le prix du Folder de l&rsquo;Ann\u00e9e. Albert Heijn, Colruyt, Kruidvat et IKEA ont \u00e9t\u00e9 appel\u00e9s sur sc\u00e8ne. <\/p>\n","protected":false},"author":3,"featured_media":67617,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[123,201,211,1007,498],"topic":[894],"region":[],"class_list":["post-67615","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","company-albert-heijn","company-colruyt","company-ikea","company-kruidvat","company-retaildetail","topic-retaildetail-night"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Albert Heijn, Colruyt, Kruidvat et IKEA r\u00e9compens\u00e9s lors de la RetailDetail Night - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Lors de la RetailDetail Night, jeudi dernier, les RetailDetail Awards ont \u00e9t\u00e9 d\u00e9cern\u00e9s, ainsi que le prix du Folder de l&#039;Ann\u00e9e.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/albert-heijn-colruyt-kruidvat-et-ikea-recompenses-lors-de-la-retaildetail-night\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Albert Heijn, Colruyt, Kruidvat et IKEA r\u00e9compens\u00e9s lors de la RetailDetail Night - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Lors de la RetailDetail Night, jeudi dernier, les RetailDetail Awards ont \u00e9t\u00e9 d\u00e9cern\u00e9s, ainsi que le prix du Folder de l&#039;Ann\u00e9e.\" \/>\n<meta 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