{"id":67745,"date":"2022-11-28T17:09:05","date_gmt":"2022-11-28T16:09:05","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=67745"},"modified":"2022-11-28T17:09:08","modified_gmt":"2022-11-28T16:09:08","slug":"ce-que-carrefour-envisage-avec-potager-city","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/ce-que-carrefour-envisage-avec-potager-city\/","title":{"rendered":"Ce que Carrefour envisage avec Potager City"},"content":{"rendered":"\n<p><strong>Carrefour <\/strong>pr\u00e9voit d&rsquo;ouvrir trois succursales de sa nouvelle enseigne <strong>Potager City<\/strong> en janvier \u00e0 Paris. Le concept ? Un ultrasp\u00e9cialiste des produits frais issus du circuit court \u00e0 des prix de supermarch\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Probl\u00e8me d&rsquo;image<\/h2>\n\n\n\n<p>Alexandre Bompard l&rsquo;avait d\u00e9j\u00e0 annonc\u00e9 dans sa r\u00e9cente mise \u00e0 jour strat\u00e9gique : le d\u00e9taillant veut se concentrer davantage sur l&rsquo;agriculture durable et le circuit court. \u00c0 cette fin, le groupe lance un nouveau format de magasin durable. De plus amples d\u00e9tails \u00e0 ce sujet font maintenant l&rsquo;actualit\u00e9 : les trois premi\u00e8res boutiques ouvriront d\u00e8s janvier prochain, \u00e0 Paris.&nbsp;<\/p>\n\n\n\n<p>Potager City sera un magasin sp\u00e9cialis\u00e9 dans les fruits et l\u00e9gumes \u00e0 des prix g\u00e9n\u00e9ralistes, a confirm\u00e9 Beno\u00eet Soury, directeur de la proximit\u00e9 chez Carrefour, au magazine professionnel fran\u00e7ais LSA. \u00ab&nbsp;Nos commerces implant\u00e9s en centre-ville font 42% de chiffre d\u2019affaires sur les produits frais tout en ayant une image de g\u00e9n\u00e9raliste et pas de sp\u00e9cialiste des produits&nbsp;\u00bb, dit-il. Le nouveau format devrait y rem\u00e9dier : les magasins r\u00e9aliseront la moiti\u00e9 de leur chiffre d&rsquo;affaires avec les fruits et l\u00e9gumes, le reste avec les produits frais en libre-service et le vin. L&rsquo;offre se concentrera sur les produits issus du circuit court : en d&rsquo;autres termes, des produits provenant (presque) directement de l&rsquo;agriculteur. \u00c0 cette fin, Carrefour collaborera avec des sp\u00e9cialistes des produits frais.<\/p>\n\n\n\n<p>Le nom de Potager City est celui d&rsquo;une startup que Carrefour a rachet\u00e9e en 2020. Cette soci\u00e9t\u00e9 livre des paniers de fruits et l\u00e9gumes provenant de fournisseurs locaux aux particuliers et aux entreprises de 350 villes fran\u00e7aises, avec plus de 5 500 points relais.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Carrefour pr\u00e9voit d&rsquo;ouvrir trois succursales de sa nouvelle enseigne Potager City en janvier \u00e0 Paris. Le concept ? Un ultrasp\u00e9cialiste des produits frais issus du circuit court \u00e0 des prix de supermarch\u00e9. <\/p>\n","protected":false},"author":3,"featured_media":67743,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[87],"topic":[373,276],"region":[342],"class_list":["post-67745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-carrefour","topic-durabilite","topic-expansion","region-france"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ce que Carrefour envisage avec Potager City - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Carrefour pr\u00e9voit d&#039;ouvrir trois succursales de sa nouvelle enseigne Potager City en janvier \u00e0 Paris. 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