{"id":68330,"date":"2022-12-06T13:04:03","date_gmt":"2022-12-06T12:04:03","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=68330"},"modified":"2022-12-06T13:04:05","modified_gmt":"2022-12-06T12:04:05","slug":"ocado-fait-pause-apres-la-chute-des-achats-en-ligne","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/ocado-fait-pause-apres-la-chute-des-achats-en-ligne\/","title":{"rendered":"Ocado fait pause apr\u00e8s la chute des achats en ligne"},"content":{"rendered":"\n<p>Le supermarch\u00e9 en ligne britannique <strong>Ocado <\/strong>met en veilleuse ses projets d&rsquo;expansion. La construction de deux nouveaux centres de distribution n&rsquo;aura pas lieu pour l&rsquo;instant, car il existe d\u00e9j\u00e0 une surcapacit\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Demande surestim\u00e9e<\/h2>\n\n\n\n<p>Pour la premi\u00e8re fois de son histoire, Ocado doit revoir ses attentes \u00e0 la baisse, apr\u00e8s le pic de la demande pendant les ann\u00e9es Covid. M\u00eame \u00e0 moyen terme, le service de courses en ligne revoit ses pr\u00e9visions \u00e0 la baisse : l&rsquo;entreprise table d\u00e9sormais sur un chiffre d&rsquo;affaires de 3,9 milliards de livres sterling (4,5 milliards d&rsquo;euros) au lieu des 4,5 milliards pr\u00e9vus pr\u00e9c\u00e9demment. L&rsquo;ann\u00e9e derni\u00e8re, le revenu \u00e9tait de 2,3 milliards de livres sterling.<\/p>\n\n\n\n<p>Les plans pr\u00e9voyant l&rsquo;ouverture de deux autres centres de distribution en 2024 et 2025 sont d\u00e9sormais report\u00e9s. Compte tenu de la surcapacit\u00e9 actuelle, c&rsquo;est le choix le plus judicieux, d\u00e9clare le directeur financier Stephen Daintith au Financial Times. Ocado, qui a conclu une joint-venture avec <strong>Marks &amp; Spencer<\/strong> en 2019, n&rsquo;a pas pu suivre pendant la pand\u00e9mie mais a donn\u00e9 (trop) de gaz par la suite. Malgr\u00e9 le ralentissement de la demande, trois nouveaux entrep\u00f4ts ont tout de m\u00eame \u00e9t\u00e9 ouverts cette ann\u00e9e dans l&rsquo;Essex, \u00e0 Bristol et \u00e0 Luton.<\/p>\n\n\n\n<p>Outre ses propres op\u00e9rations de vente au d\u00e9tail, Ocado se positionne \u00e9galement au niveau international comme un partenaire technologique pour d&rsquo;autres cha\u00eenes de supermarch\u00e9s. En 2021, par exemple, la soci\u00e9t\u00e9 a conclu un accord avec Alcampo, filiale d&rsquo;Auchan, pour construire un d\u00e9p\u00f4t robotis\u00e9 et d\u00e9velopper davantage ses activit\u00e9s en ligne. Au niveau mondial, Ocado compte une dizaine de partenaires, mais la question est de savoir si ces clients ne r\u00e9duiront pas eux aussi leurs investissements.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ocado met en veilleuse ses projets d&rsquo;expansion. La construction de deux nouveaux centres de distribution n&rsquo;aura pas lieu pour l&rsquo;instant, car il existe d\u00e9j\u00e0 une surcapacit\u00e9.<\/p>\n","protected":false},"author":5,"featured_media":16666,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[1025],"topic":[198],"region":[381],"class_list":["post-68330","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-ocado","topic-e-commerce","region-royaume-uni"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ocado fait pause apr\u00e8s la chute des achats en ligne - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Ocado met en veilleuse ses projets d&#039;expansion. 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