{"id":68389,"date":"2022-12-06T17:00:10","date_gmt":"2022-12-06T16:00:10","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=68389"},"modified":"2022-12-06T17:00:13","modified_gmt":"2022-12-06T16:00:13","slug":"the-barn-setend-a-auderghem-lueurs-despoir","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/the-barn-setend-a-auderghem-lueurs-despoir\/","title":{"rendered":"The Barn s\u2019\u00e9tend \u00e0 Auderghem\u00a0: \u00ab\u00a0lueurs d\u2019espoir\u00a0\u00bb"},"content":{"rendered":"\n<p><strong>The Barn<\/strong>&nbsp;ouvrira un nouveau magasin \u00e0 Auderghem en mars prochain. La cha\u00eene bruxelloise entrevoit des \u00ab&nbsp;lueurs d\u2019espoir dans une p\u00e9riode sombre&nbsp;\u00bb&nbsp;: de plus en plus de clients retrouvent le chemin des march\u00e9s bio, et trois ouvertures suppl\u00e9mentaires sont en pr\u00e9paration.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Croissance de 5% cet automne<\/strong><\/h2>\n\n\n\n<p>M\u00eame si 2022 n\u2019a pas \u00e9t\u00e9 un grand cru pour le secteur, la cha\u00eene bruxelloise de magasins bio The Barn continue \u00e0 parier sur la croissance. L\u2019augmentation du co\u00fbt de la vie incite les consommateurs \u00e0 r\u00e9duire la d\u00e9pense, alors que les retailers et les producteurs sont eux aussi confront\u00e9s \u00e0 des hausses de co\u00fbts extr\u00eames. Dans le bio, Julien de Brouwer, cofondateur de The Barn, s\u2019inqui\u00e8te notamment de l\u2019augmentation des charges salariales.<\/p>\n\n\n\n<p>\u00ab&nbsp;C\u2019est une p\u00e9riode sombre pour beaucoup, mais nous entrevoyons des lueurs d\u2019espoir&nbsp;\u00bb, explique l\u2019entrepreneur. Septembre, octobre et novembre ont \u00e9t\u00e9 bons. \u00ab&nbsp;Les clients reviennent. Les consommateurs recherchent \u00e0 nouveau de la simplicit\u00e9 et de l\u2019authenticit\u00e9, et c\u2019est ce qu\u2019ils trouvent chez The Barn. D\u2019autant que nos circuits courts nous permettent de proposer un bon positionnement prix.&nbsp;\u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Trois nouveaux magasins<\/strong><\/h2>\n\n\n\n<p>Par rapport \u00e0 l\u2019ann\u00e9e derni\u00e8re, The Brewer a vu son chiffre d\u2019affaires augmenter de plus de 5% ces derniers mois. \u00c0 p\u00e9rim\u00e8tre constant, puisque l\u2019enseigne comptait le m\u00eame nombre de magasins qu\u2019il y a un an cet automne. Mais plusieurs ouvertures sont \u00e0 nouveau pr\u00e9vues \u00e0 partir de 2023. L\u2019ouverture d\u2019un \u00e9tablissement le long de la chauss\u00e9e de Wavre \u00e0 Auderghem en mars prochain est d\u00e9j\u00e0 acquise. Deux autres nouveaux magasins \u00e0 Bruxelles sont en projet, dont un \u00e0 Schaerbeek.<\/p>\n\n\n\n<p>\u00ab&nbsp;En tant que cha\u00eene autonome, nous continuons \u00e0 nous engager \u00e0 100%. Nous avons des possibilit\u00e9s de continuer \u00e0 nous \u00e9tendre m\u00eame quand la conjoncture se d\u00e9grade&nbsp;\u00bb, poursuit Julien de Brouwer. Par exemple, le quartier d\u2019Auderghem o\u00f9 va s\u2019installer The Barn est un peu un no man\u2019s land pour ce qui concerne bio, alors qu\u2019il rec\u00e8le un \u00e9norme potentiel. \u00ab&nbsp;Nous exprimons le march\u00e9 en \u201cm\u00e8tres carr\u00e9s de bio\u201d. Et cette superficie est encore beaucoup trop faible pour le nombre d\u2019habitants du quartier.&nbsp;\u00bb The Barn emm\u00e9nagera dans un b\u00e2timent qui \u00e9tait vacant \u00e0 80%. Le seul magasin de v\u00eatements qu\u2019on y trouvait a d\u00e9m\u00e9nag\u00e9 de l\u2019autre c\u00f4t\u00e9 de la rue.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Net ralentissement de la hausse des prix<\/strong><\/h2>\n\n\n\n<p>\u00ab&nbsp;Quand je lis que les prix ont augment\u00e9 de 18% dans les supermarch\u00e9s, je suis choqu\u00e9. C\u2019est loin d\u2019\u00eatre le cas chez nous. Nos prix sont beaucoup plus stables parce que nous proposons tr\u00e8s peu de produits transform\u00e9s et avons beaucoup moins d\u2019interm\u00e9diaires. Il y a donc beaucoup moins de parties qui r\u00e9percutent les augmentations de leurs co\u00fbts. Notre mod\u00e8le \u00e9cologique, qui consiste \u00e0 travailler directement avec les producteurs, a un impact tr\u00e8s important sur les prix.&nbsp;\u00bb<\/p>\n\n\n\n<p>Cette philosophie peut \u00e9galement \u00eatre rentable d\u2019un point de vue \u00e9conomique, comme le montre la facture \u00e9nerg\u00e9tique de The Barn. Quelque 40% de l\u2019\u00e9lectricit\u00e9 provient de panneaux solaires install\u00e9s sur le complexe des abattoirs d\u2019Anderlecht. M\u00eame si l\u2019investissement de d\u00e9part est plus important, cela a \u00e9galement permis \u00e0 l\u2019enseigne de limiter quelque peu l\u2019augmentation des co\u00fbts. \u00ab&nbsp;Preuve que l\u2019\u00e9cologie peut aussi \u00eatre int\u00e9ressante financi\u00e8rement&nbsp;\u00bb, sourit l\u2019entrepreneur.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Barn&nbsp;ouvrira un nouveau magasin \u00e0 Auderghem en mars prochain. La cha\u00eene bruxelloise entrevoit des \u00ab&nbsp;lueurs d\u2019espoir dans une p\u00e9riode sombre&nbsp;\u00bb&nbsp;: de plus en plus de clients retrouvent le chemin des march\u00e9s bio, et trois ouvertures suppl\u00e9mentaires sont en pr\u00e9paration. Croissance de 5% cet automne M\u00eame si 2022 n\u2019a pas \u00e9t\u00e9 un grand cru pour [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":48530,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[43],"company":[684],"topic":[197,221],"region":[178],"class_list":["post-68389","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-the-barn","topic-expansie","topic-winkelopeningen","region-brussel"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Barn s\u2019\u00e9tend \u00e0 Auderghem\u00a0: \u00ab\u00a0lueurs d\u2019espoir\u00a0\u00bb - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/the-barn-setend-a-auderghem-lueurs-despoir\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Barn s\u2019\u00e9tend \u00e0 Auderghem\u00a0: \u00ab\u00a0lueurs d\u2019espoir\u00a0\u00bb - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"The Barn&nbsp;ouvrira un nouveau magasin \u00e0 Auderghem en mars prochain. 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