{"id":6857,"date":"2014-09-18T13:34:03","date_gmt":"2014-09-18T13:34:03","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/les-votes-pour-lelection-du-folder-de-lannee-sont-ouverts\/"},"modified":"2014-09-18T13:34:03","modified_gmt":"2014-09-18T13:34:03","slug":"les-votes-pour-lelection-du-folder-de-lannee-sont-ouverts","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/les-votes-pour-lelection-du-folder-de-lannee-sont-ouverts\/","title":{"rendered":"Les votes pour l\u2019\u00e9lection du \u2018Folder de l\u2019Ann\u00e9e\u2019 sont ouverts"},"content":{"rendered":"<h2>Davantage de cat\u00e9gories<\/h2>\n<p>Le prix du Folder de l\u2019Ann\u00e9e a \u00e9t\u00e9 d\u00e9cern\u00e9 pour la premi\u00e8re fois l\u2019ann\u00e9e derni\u00e8re, avec Makro, Colruyt, Brico et Delhaize comme laur\u00e9ats. Pour la deuxi\u00e8me \u00e9dition de cette \u00e9lection les cat\u00e9gories ont \u00e9t\u00e9 \u00e9largies et adapt\u00e9es.<\/p>\n<p>Au cours de la soir\u00e9e RetailDetail Night du 27 novembre, RetailDetail d\u00e9voilera les noms des vainqueurs du Folder de l\u2019Ann\u00e9e 2014. Mais avant cela, place aux votes pour \u00e9lire votre brochure favorite ! Les folders participants sont r\u00e9partis en sept cat\u00e9gories : \u00ab Bricolage, Jardin &amp; Animaux \u00bb, \u00ab Electro &amp; T\u00e9l\u00e9com \u00bb, \u00ab Mode &amp; Beaut\u00e9 \u00bb, \u00ab B\u00e9b\u00e9s &amp; Jouets \u00bb, \u00ab Maison &amp; D\u00e9coration \u00bb, \u00ab Supermarch\u00e9s \u00bb et \u00ab Auto, Sport &amp; Loisirs \u00bb.<\/p>\n<h2>\n<br \/>Le folder le plus cr\u00e9atif<\/h2>\n<p>Lors du vote les consommateurs sont invit\u00e9s non seulement \u00e0 \u00e9lire leur folder favori, mais \u00e9galement \u00e0 \u00e9valuer les folders sur base de diff\u00e9rents crit\u00e8res : lay-out, format, originalit\u00e9 et autres. Sur base de ces r\u00e9sultats un folder par cat\u00e9gorie sortira vainqueur.<\/p>\n<p>Les retailers nationaux devront recueillir au moins 600 votes pour \u00eatre nomin\u00e9s, pour les retailers r\u00e9gionaux la barre a \u00e9t\u00e9 fix\u00e9e \u00e0 120 voix. Le 27 novembre un jury professionnel d\u00e9cernera \u00e9galement le prix du folder le plus cr\u00e9atif.<\/p>\n<p>L\u2019\u00e9lection du Folder de l\u2019Ann\u00e9e 2014 est organis\u00e9e en collaboration avec BD myShopi, l\u2019agence de publicit\u00e9 Pubmarket!, le bureau marketing map, le bureau d\u2019\u00e9tudes GfK Belgium et Koninklijk Drukkerij Em. De Jong.<\/p>\n<p>Pour de plus amples information consultez notre site <a href=\"http:\/\/www.folderdelannee.be\">www.folderdelannee.be<\/a>.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Davantage de cat\u00e9gories Le prix du Folder de l\u2019Ann\u00e9e a \u00e9t\u00e9 d\u00e9cern\u00e9 pour la premi\u00e8re fois l\u2019ann\u00e9e derni\u00e8re, avec Makro, Colruyt, Brico et Delhaize comme laur\u00e9ats. Pour la deuxi\u00e8me \u00e9dition de cette \u00e9lection les cat\u00e9gories ont \u00e9t\u00e9 \u00e9largies et adapt\u00e9es. Au cours de la soir\u00e9e RetailDetail Night du 27 novembre, RetailDetail d\u00e9voilera les noms des [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-6857","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les votes pour l\u2019\u00e9lection du \u2018Folder de l\u2019Ann\u00e9e\u2019 sont ouverts - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/les-votes-pour-lelection-du-folder-de-lannee-sont-ouverts\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les votes pour l\u2019\u00e9lection du \u2018Folder de l\u2019Ann\u00e9e\u2019 sont ouverts - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Davantage de cat\u00e9gories Le prix du Folder de l\u2019Ann\u00e9e a \u00e9t\u00e9 d\u00e9cern\u00e9 pour la premi\u00e8re fois l\u2019ann\u00e9e derni\u00e8re, avec Makro, Colruyt, Brico et Delhaize comme laur\u00e9ats. 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