{"id":68590,"date":"2022-12-08T16:47:10","date_gmt":"2022-12-08T15:47:10","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=68590"},"modified":"2022-12-09T16:51:43","modified_gmt":"2022-12-09T15:51:43","slug":"comment-sligro-a-realise-son-reve-belge-apres-cinq-ans","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/comment-sligro-a-realise-son-reve-belge-apres-cinq-ans\/","title":{"rendered":"Comment Sligro a r\u00e9alis\u00e9 son r\u00eave belge apr\u00e8s cinq ans"},"content":{"rendered":"\n

Metro <\/strong>devient Sligro<\/strong> en Belgique, un changement que le grossiste hollandais attend d\u00e9j\u00e0 avec impatience. Mais qui est ce Sligro c\u00f4t\u00e9 en bourse, dont l’ascension est loin d’avoir \u00e9t\u00e9 un long fleuve tranquille ?<\/p>\n\n\n\n

\u00ab Au moins dans le top trois \u00bb<\/h2>\n\n\n\n

Pendant des ann\u00e9es, on a cru \u00e0 un combat de David contre Goliath : le grossiste local hollandais de services alimentaires Sligro contre la multinationale allemande Metro. L\u2019annonce de l\u2019arriv\u00e9e en Belgique<\/a> de Sligo en 2015, avait donc fait sourciller. L’ouverture d’une nouvelle succursale dans le quartier de l\u2019Eilandje \u00e0 Anvers a longtemps \u00e9t\u00e9 entrav\u00e9\u00e9<\/a> par des entrepreneurs concurrents, tandis que les co\u00fbts de d\u00e9marrage \u00e9taient \u00e9lev\u00e9s<\/a>. Ce n’est que fin 2018 que l’impressionnant local a enfin pu ouvrir ses portes<\/a>.<\/p>\n\n\n\n

Mais le groupe ne manque pas d\u2019ambitions : en 2017, Sligro a rachet\u00e9 ses concurrents belges, ISPC <\/strong>et Java Foodservice<\/strong>, la soci\u00e9t\u00e9 a recrut\u00e9 le PDG de Gamma<\/strong> Rudi Petit-Jean<\/a> et le grossiste \u00e9tait pr\u00eat \u00e0 se lancer \u00e0 la conqu\u00eate du paysage belge fragment\u00e9<\/a>. D\u00e8s le d\u00e9but, Sligro a clairement affich\u00e9 son objectif : le groupe hollandais voulait \u00ab \u00eatre au moins dans le top trois<\/a> sur le march\u00e9 des services alimentaires en Belgique, avec des vues sur la premi\u00e8re place \u00bb. En 2023, une fois le rachat de Metro finalis\u00e9, cet objectif de num\u00e9ro 1 deviendra r\u00e9alit\u00e9.<\/p>\n\n\n\n

\u00ab D\u00e9but laborieux \u00bb<\/h2>\n\n\n\n

Certes, les d\u00e9clarations muscl\u00e9es de l’\u00e9poque visaient (du moins en partie) \u00e0 d\u00e9tourner l’attention du march\u00e9 int\u00e9rieur en difficult\u00e9. Aux Pays-Bas, le grossiste cot\u00e9 en bourse \u00e9tait d\u00e9j\u00e0 le leader du march\u00e9, mais la croissance faisait d\u00e9faut. Sa principale faiblesse<\/a> \u00e9tait sa cha\u00eene de supermarch\u00e9s Emt\u00e9<\/strong>, qui n’a pas pu faire face \u00e0 la consolidation croissante du paysage des supermarch\u00e9s hollandais. La formule a \u00e9t\u00e9 abandonn\u00e9e en 2018, et les magasins r\u00e9partis<\/a> entre Jumbo et Coop (aujourd’hui Plus).<\/p>\n\n\n\n

En 2019, Sligro a vu ses b\u00e9n\u00e9fices diminuer de moiti\u00e9, malgr\u00e9 tous ses efforts. Sligro avait par exemple pu reprendre toutes les activit\u00e9s de vente en gros de Heineken, y compris la fourniture de bi\u00e8re au secteur horeca, ce qui a tout de m\u00eame permis de stimuler les ventes \u00e0 long terme. Mais \u00ab  le climat \u00e9conomique aux Pays-Bas et en Belgique s’est consid\u00e9rablement refroidi au cours du premier semestre \u00bb. En Belgique, le d\u00e9but a \u00e9galement \u00e9t\u00e9 \u00ab <\/a>laborieux \u00bb<\/a>. Et c\u2019\u00e9tait sans compter sur la crise du coronavirus<\/a>\u2026<\/p>\n\n\n\n

2022 : l’ann\u00e9e de la perc\u00e9e<\/h2>\n\n\n\n

\u00ab Les choses vont bien, mais pas toutes seules<\/a> \u00bb, a d\u00e9clar\u00e9, soulag\u00e9, le PDG Koen Slippens en milieu d’ann\u00e9e. En automne, le chiffre d\u2019affaires a retrouv\u00e9 son niveau pr\u00e9-pand\u00e9mie<\/a>. En Belgique, la croissance a m\u00eame \u00e9t\u00e9 de 65 % au premier semestre, et Sligro a saisi son opportunit\u00e9 chez son rival<\/a> M\u00e9tro. L’entreprise, qui cherche f\u00e9brilement \u00e0 se d\u00e9velopper, a de quoi faire. 47 millions d’euros, plus 75 % de la valeur des stocks et des liquidit\u00e9s, plus pr\u00e9cis\u00e9ment.<\/p>\n\n\n\n

Seule l’enqu\u00eate sur la concurrence reste \u00e0 finaliser. Une formalit\u00e9, selon le grossiste, puisque l\u2019autorit\u00e9 de surveillance du march\u00e9 belge a d\u00e9j\u00e0 donn\u00e9 son feu vert. Bien que Horeca Totaal<\/strong>, qui s’est d\u00e9j\u00e0 oppos\u00e9 \u00e0 un magasin Sligro \u00e0 Bruges et qui visait m\u00eame le magasin de Li\u00e8ge, puisse encore protester. Son argument : la fusion menace la libre concurrence<\/a>. Pour Sligro, cela signifie d\u00e9j\u00e0 que 2022 sera l’ann\u00e9e de la grande perc\u00e9e : l’acquisition propulsera du jour au lendemain le groupe hollandais \u00e0 la place de leader du march\u00e9, ambition qu’il nourrit depuis plus de cinq ans.<\/p>\n","protected":false},"excerpt":{"rendered":"

Metro\u00a0devient\u00a0Sligro\u00a0en Belgique, un changement que le grossiste hollandais attend d\u00e9j\u00e0 avec impatience. Mais qui est ce Sligro c\u00f4t\u00e9 en bourse, dont l’ascension est loin d’avoir \u00e9t\u00e9 un long fleuve tranquille ?<\/p>\n","protected":false},"author":5,"featured_media":30814,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[43],"company":[401,107],"topic":[282,275],"region":[324],"class_list":["post-68590","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-metro","company-sligro","topic-acquisition","topic-analyse","region-benelux"],"acf":[],"yoast_head":"\nComment Sligro a r\u00e9alis\u00e9 son r\u00eave belge apr\u00e8s cinq ans - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Metro\u00a0devient\u00a0Sligro\u00a0en Belgique, un changement que le grossiste hollandais attend avec impatience. 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