{"id":68618,"date":"2022-12-09T11:43:58","date_gmt":"2022-12-09T10:43:58","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=68618"},"modified":"2022-12-09T11:44:01","modified_gmt":"2022-12-09T10:44:01","slug":"les-prospectus-sont-ils-en-voie-de-disparition-lidl-cora-et-rewe-les-abandonnent","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/les-prospectus-sont-ils-en-voie-de-disparition-lidl-cora-et-rewe-les-abandonnent\/","title":{"rendered":"Les prospectus sont-ils en voie de disparition ? Lidl, Cora et Rewe les abandonnent"},"content":{"rendered":"\n

Le prospectus est la seule esp\u00e8ce autoris\u00e9e \u00e0 dispara\u00eetre, communique la cha\u00eene d’hypermarch\u00e9s fran\u00e7aise Cora <\/strong>\u00e0 ses clients. Le co\u00fbt du papier augmentant rapidement, de plus en plus de supermarch\u00e9s abandonnent leurs d\u00e9pliants en papier. Dont Rewe <\/strong>en Allemagne et Lidl <\/strong>\u00e0 Utrecht.<\/p>\n\n\n\n

Plus de clients sans prospectus<\/h2>\n\n\n\n

Cora enverra son dernier prospectus le 10 janvier. La cha\u00eene d’hypermarch\u00e9s fran\u00e7aise est la premi\u00e8re \u00e0 oser arr\u00eater de distribuer des d\u00e9pliants imprim\u00e9s. Un test d’un an dans sept hypermarch\u00e9s a en effet montr\u00e9 qu’elle pouvait tr\u00e8s bien s’en passer. De plus, en adoptant de nouveaux moyens de communication, la cha\u00eene touche un plus grand nombre de nouveaux clients.<\/p>\n\n\n\n

M\u00eame si Cora change pour des raisons tr\u00e8s pragmatiques : le prix de la p\u00e2te \u00e0 papier augmente depuis 2020, tandis que de moins en moins de personnes acceptent encore les prospectus dans leur bo\u00eete aux lettres. Les folders deviennent donc \u00e0 la fois plus chers et moins efficaces<\/a>, explique Ludovic Chatelais, directeur g\u00e9n\u00e9ral, \u00e0 Olivier Dauvers.<\/p>\n\n\n\n

Les consid\u00e9rations de durabilit\u00e9 s’y ajoutent. Cora imprime aujourd’hui plus de 15 000 tonnes de papier par an, une quantit\u00e9 qui diminuera de 99 % sans l’impression de prospectus. Bien que la formule de hypermarch\u00e9s envisage encore des \u00e9ditions \u00e0 th\u00e8me, comme pour la foire aux vins ou les jouets de No\u00ebl, celles-ci ne seront pas distribu\u00e9es en porte-\u00e0-porte.<\/p>\n\n\n\n

Les franchis\u00e9s r\u00e9sistent<\/h2>\n\n\n\n

Chez Rewe, le m\u00eame raisonnement est valable. La cha\u00eene de supermarch\u00e9s allemande a annonc\u00e9 d\u00e8s cet \u00e9t\u00e9 qu’elle cesserait de distribuer ses prospectus hebdomadaires, principalement en r\u00e9ponse \u00e0 la crise \u00e9nerg\u00e9tique. Le 1er juillet 2023 (donc juste un an plus tard), on en aura fini avec les d\u00e9pliants papier, annon\u00e7ait-on \u00e0 l’\u00e9poque.<\/p>\n\n\n\n

Cependant, la nouvelle a \u00e9t\u00e9 accueillie avec beaucoup de critiques de la part des franchis\u00e9s. Comme ils poss\u00e8dent plus de la moiti\u00e9 des magasins, Rewe a d\u00fb revenir sur ses pas : les exploitants ind\u00e9pendants pourront choisir s’ils veulent un d\u00e9pliant. Les cha\u00eenes filiales Netto et Billa poursuivent \u00e9galement l’impression du papier comme d’habitude.<\/p>\n\n\n\n

Aux Pays-Bas, Lidl m\u00e8ne un projet pilote, selon Distrifood : dans la province d’Utrecht, les prospectus ne seront plus distribu\u00e9s \u00e0 partir de janvier<\/a> 2023. Mais reste \u00e0 savoir si le d\u00e9pliant est vraiment la \u00ab seule esp\u00e8ce qu’on accepte de voir dispara\u00eetre \u00bb, comme l’indique Cora en France \u00e0 ses clients.<\/p>\n","protected":false},"excerpt":{"rendered":"

Le co\u00fbt du papier augmentant, de plus en plus de supermarch\u00e9s abandonnent leurs d\u00e9pliants en papier. Dont Cora, Rewe et Lidl \u00e0 Utrecht.<\/p>\n","protected":false},"author":5,"featured_media":68616,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[931,204,827],"topic":[488],"region":[470,342,524],"class_list":["post-68618","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-cora","company-lidl","company-rewe","topic-marketing","region-allemagne","region-france","region-pays-bas"],"acf":[],"yoast_head":"\nLes prospectus sont-ils en voie de disparition ? 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