{"id":68868,"date":"2022-12-13T18:54:01","date_gmt":"2022-12-13T17:54:01","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=68868"},"modified":"2022-12-13T18:54:04","modified_gmt":"2022-12-13T17:54:04","slug":"colruyt-paie-cash-la-concurrence-des-prix-en-periode-dinflation","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/colruyt-paie-cash-la-concurrence-des-prix-en-periode-dinflation\/","title":{"rendered":"Colruyt paie cash la concurrence des prix en p\u00e9riode d’inflation"},"content":{"rendered":"\n

Colruyt Group<\/strong> n’a vu ses ventes augmenter au cours du dernier semestre qu’en raison de l’augmentation des prix : les volumes sont en baisse. Le d\u00e9taillant ne peut pas r\u00e9percuter enti\u00e8rement la forte hausse des co\u00fbts sur les consommateurs, ce qui r\u00e9duit ses b\u00e9n\u00e9fices de moiti\u00e9.<\/p>\n\n\n\n

Garantie de prix bas<\/h2>\n\n\n\n

Au premier semestre de l’exercice 2022\/23 rompu, Colruyt Group a vu ses ventes augmenter de 5,7 %, mais cela n’est d\u00fb qu’\u00e0 des hausses de prix, qui compensent la baisse des volumes. Dans le m\u00eame temps, les co\u00fbts d’exploitation de l’entreprise augmentent sensiblement en raison de la hausse des tarifs de l’\u00e9nergie, des co\u00fbts de transport et de l’indexation des salaires – dont l’impact le plus important est encore \u00e0 venir.<\/p>\n\n\n\n

Comme Colruyt s’en tient \u00e0 une garantie des prix les plus bas dans son format de magasin principal, le d\u00e9taillant ne peut pas r\u00e9percuter enti\u00e8rement ces co\u00fbts accrus sur les clients, ce qui p\u00e8se sur les marges. Le b\u00e9n\u00e9fice d’exploitation tombe \u00e0 123 millions d’euros (2,3 % des ventes), le b\u00e9n\u00e9fice net \u00e0 89 millions d’euros (1,7 % des ventes). Il s’agit d’une r\u00e9duction de moiti\u00e9, bien pire que ce que les analystes avaient pr\u00e9vu.<\/p>\n\n\n\n

Pas de gains de parts de march\u00e9<\/h2>\n\n\n\n

Le discounter ne gagne pas de parts de march\u00e9 en cette p\u00e9riode de concurrence f\u00e9roce sur les prix : la part de march\u00e9 en Belgique des enseignes de supermarch\u00e9 Colruyt Lowest Prices, OKay et Spar ensemble est rest\u00e9e presque stable \u00e0 30,9%. Chez Colruyt, les ventes ont augment\u00e9 de 2,6%, tandis que chez OKay, Bio-Planet et Cru, l’activit\u00e9 a diminu\u00e9 de 2,6%.<\/p>\n\n\n\n

Les ventes en gros n’ont augment\u00e9 que de 1,3 %, ce qui indique que les supermarch\u00e9s de quartier Spar sont \u00e9galement confront\u00e9s \u00e0 de fortes baisses de volume. Les ventes en ligne – principalement par le biais du service Collect&Go – repr\u00e9sentent d\u00e9sormais 7 % des ventes au d\u00e9tail. En France, les ventes ont augment\u00e9 de 10,7 %. Dans le secteur non alimentaire, les ventes ont augment\u00e9 de 22,1%, principalement gr\u00e2ce \u00e0 l’expansion de la cha\u00eene de magasins de v\u00e9los Bike Republic. L\u2019activit\u00e9 foodservice a progress\u00e9 de 38,5 % : ici, les volumes ont bel et bien augment\u00e9.<\/p>\n\n\n\n

Des perspectives sombres<\/h2>\n\n\n\n

En bref, Colruyt est \u00e0 la peine en ces temps exceptionnels et une am\u00e9lioration n’est pas imm\u00e9diatement en vue : \u00ab Les mois \u00e0 venir resteront \u00e9galement tr\u00e8s riches en d\u00e9fis, les perspectives macro\u00e9conomiques sombres continuant \u00e0 influencer le comportement d’achat des consommateurs, \u00bb d\u00e9clare le PDG Jef Colruyt.<\/p>\n\n\n\n

Le d\u00e9taillant s’attend \u00e0 une baisse de son r\u00e9sultat d’une ann\u00e9e sur l’autre de la m\u00eame ampleur en pourcentage qu’au premier semestre de l’exercice.<\/p>\n","protected":false},"excerpt":{"rendered":"

Colruyt Group n’a vu ses ventes augmenter au cours du dernier semestre qu’en raison de l’augmentation des prix : les volumes sont en baisse. Le d\u00e9taillant ne peut pas r\u00e9percuter enti\u00e8rement la forte hausse des co\u00fbts sur les consommateurs, ce qui r\u00e9duit ses b\u00e9n\u00e9fices de moiti\u00e9.<\/p>\n","protected":false},"author":3,"featured_media":57804,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[261],"extra":[44],"company":[201,141],"topic":[266],"region":[],"class_list":["post-68868","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","people-jef-colruyt","extra-hot","company-colruyt","company-colruyt-group","topic-resultats-financiers"],"acf":[],"yoast_head":"\nColruyt paie cash la concurrence des prix en p\u00e9riode d'inflation - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Colruyt Group n'a vu ses ventes augmenter au 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