{"id":68986,"date":"2022-12-15T14:55:57","date_gmt":"2022-12-15T13:55:57","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=68986"},"modified":"2022-12-15T14:55:59","modified_gmt":"2022-12-15T13:55:59","slug":"metro-progresse-malgre-des-signaux-dalarme-a-lhorizon","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/metro-progresse-malgre-des-signaux-dalarme-a-lhorizon\/","title":{"rendered":"Metro progresse malgr\u00e9 des signaux d’alarme \u00e0 l’horizon"},"content":{"rendered":"\n

Metro <\/strong>se d\u00e9brouille bien sans la Belgique. Le fait de rester en Russie a \u00e9galement \u00e9t\u00e9 payant pour le grossiste allemand. Metro a enregistr\u00e9 une croissance record de son chiffre d’affaires, mais son b\u00e9n\u00e9fice net plonge dans le rouge. Et l’ann\u00e9e prochaine sera moins positive…<\/p>\n\n\n\n

Des d\u00e9cisions difficiles<\/h2>\n\n\n\n

Metro a d\u00fb prendre des d\u00e9cisions difficiles cette ann\u00e9e. Le grossiste allemand s’est finalement d\u00e9barrass\u00e9 de Makro Cash & Carry Belgium<\/strong>, les op\u00e9rations belges qui constituaient un handicap depuis des ann\u00e9es. Metro India a \u00e9galement \u00e9t\u00e9 mis en vitrine apr\u00e8s de longues h\u00e9sitations<\/a>. Un acheteur a depuis \u00e9t\u00e9 trouv\u00e9 pour ces op\u00e9rations indiennes.<\/p>\n\n\n\n

Mais qu’en est-il de la Russie, lorsque ce pays a envahi l’Ukraine ? Metro a pris la d\u00e9cision audacieuse d’y rester. C’est une d\u00e9cision qui s’est av\u00e9r\u00e9e payante. Malgr\u00e9 l’impact des sanctions et la disponibilit\u00e9 limit\u00e9e des produits, les ventes y ont augment\u00e9 de 7,9 % au cours de l’exercice 2021\/22. M\u00eame le b\u00e9n\u00e9fice brute est pass\u00e9e de 197 \u00e0 231 millions d’euros.<\/p>\n\n\n\n

Au total, les chiffres d\u2019affaires ont augment\u00e9 de plus de 20 % pour atteindre 29,8 milliards d’euros au cours de l’exercice. Les ventes des magasins physiques ont augment\u00e9 de 13,3 %, tandis que les ventes par livraison ont augment\u00e9 de plus de la moiti\u00e9 (+53,4 %) et ont atteint une part de ventes record de 21 %. Bien que les ventes en ligne aient doubl\u00e9, le march\u00e9 num\u00e9rique de Metro ne repr\u00e9sente toujours qu’une fraction de l’ensemble.<\/p>\n\n\n\n

La croissance ralentit en 2023<\/h2>\n\n\n\n

La vente des magasins belges<\/a> \u00e0 Bronze Properties<\/strong> a co\u00fbt\u00e9 125 millions d’euros \u00e0 Metro. En partie \u00e0 cause de cela, le grossiste allemand termine l’ann\u00e9e dans le rouge : sa perte nette est de 331 millions d’euros, contre 45 millions d’euros sous z\u00e9ro l’ann\u00e9e derni\u00e8re. Pourtant, le PDG Steffen Greubel est satisfait, car les objectifs de l’ann\u00e9e ont \u00e9t\u00e9 atteints : le b\u00e9n\u00e9fice brut a augment\u00e9 de plus de 200 millions d’euros.<\/p>\n\n\n\n

Metro attend beaucoup moins de l’exercice 2022\/23 \u00e0 venir : le fournisseur de denr\u00e9es alimentaires aux entreprises et aux points de restauration ne compte que sur une croissance du chiffre d\u2019affaires de 5 \u00e0 10 %, contre plus de 20 % cette ann\u00e9e. La direction pense que la Russie d\u00e9clinera, tandis que la croissance en Allemagne, en Europe occidentale et en Europe orientale ralentira. Le b\u00e9n\u00e9fice d’exploitation diminuera \u00e9galement (75 \u00e0 225 millions d’euros de moins), notamment en raison de la cyberattaque majeure de ces derni\u00e8res semaines<\/a> et, bien s\u00fbr, de l’inflation des co\u00fbts.<\/p>\n\n\n\n

A moyen terme, Metro revoit n\u00e9anmoins ses ambitions \u00e0 la hausse. D’ici 2025, Metro table d\u00e9sormais sur une croissance annuelle moyenne des revenus de 5 \u00e0 10 % et une croissance moyenne de l’EBITDA de 5 \u00e0 7 %.<\/p>\n","protected":false},"excerpt":{"rendered":"

Metro se d\u00e9brouille bien sans la Belgique. Le grossiste allemand a enregistr\u00e9 une croissance record de son chiffre d’affaires, mais son b\u00e9n\u00e9fice net plonge dans le rouge. Et l’ann\u00e9e prochaine sera moins positive…<\/p>\n","protected":false},"author":5,"featured_media":56801,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[401],"topic":[266],"region":[470],"class_list":["post-68986","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-metro","topic-resultats-financiers","region-allemagne"],"acf":[],"yoast_head":"\nMetro progresse malgr\u00e9 des signaux d'alarme \u00e0 l'horizon - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Metro a enregistr\u00e9 une croissance record, mais son b\u00e9n\u00e9fice net plonge dans le rouge. 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