{"id":69001,"date":"2022-12-15T16:54:06","date_gmt":"2022-12-15T15:54:06","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=69001"},"modified":"2022-12-16T11:09:46","modified_gmt":"2022-12-16T10:09:46","slug":"casino-remet-le-hard-dans-le-hard-discount-avec-lp","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/casino-remet-le-hard-dans-le-hard-discount-avec-lp\/","title":{"rendered":"Casino remet le \u00ab\u00a0hard\u00a0\u00bb dans le hard discount avec LP"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"437\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-69053\" data-id=\"69053\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/12\/LP-Leader-Price-Casino-6.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/12\/LP-Leader-Price-Casino-6.jpg 800w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/12\/LP-Leader-Price-Casino-6-300x164.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/12\/LP-Leader-Price-Casino-6-768x420.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-69051\" data-id=\"69051\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/12\/LP-Leader-Price-Casino-4-1024x683.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/12\/LP-Leader-Price-Casino-4-1024x683.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/12\/LP-Leader-Price-Casino-4-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/12\/LP-Leader-Price-Casino-4-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/12\/LP-Leader-Price-Casino-4-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/12\/LP-Leader-Price-Casino-4.jpg 1110w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-69049\" data-id=\"69049\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/12\/LP-Leader-Price-Casino-3-1024x683.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/12\/LP-Leader-Price-Casino-3-1024x683.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/12\/LP-Leader-Price-Casino-3-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/12\/LP-Leader-Price-Casino-3-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/12\/LP-Leader-Price-Casino-3-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/12\/LP-Leader-Price-Casino-3.jpg 1110w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-69047\" data-id=\"69047\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/12\/LP-Leader-Price-Casino-2-1024x683.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/12\/LP-Leader-Price-Casino-2-1024x683.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/12\/LP-Leader-Price-Casino-2-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/12\/LP-Leader-Price-Casino-2-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/12\/LP-Leader-Price-Casino-2-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/12\/LP-Leader-Price-Casino-2.jpg 1110w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-69045\" data-id=\"69045\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/12\/LP-Leader-Price-9-1024x683.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/12\/LP-Leader-Price-9-1024x683.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/12\/LP-Leader-Price-9-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/12\/LP-Leader-Price-9-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/12\/LP-Leader-Price-9-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/12\/LP-Leader-Price-9.jpg 1110w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-69043\" data-id=\"69043\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/12\/LP-Leader-Price-8-1024x683.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/12\/LP-Leader-Price-8-1024x683.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/12\/LP-Leader-Price-8-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/12\/LP-Leader-Price-8-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/12\/LP-Leader-Price-8-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/12\/LP-Leader-Price-8.jpg 1110w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"437\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-69041\" data-id=\"69041\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/12\/LP-Leader-Price-7.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/12\/LP-Leader-Price-7.jpg 800w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/12\/LP-Leader-Price-7-300x164.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/12\/LP-Leader-Price-7-768x420.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"437\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-69039\" data-id=\"69039\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/12\/LP-Leader-Price-5.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/12\/LP-Leader-Price-5.jpg 800w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/12\/LP-Leader-Price-5-300x164.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/12\/LP-Leader-Price-5-768x420.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"437\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-69036\" data-id=\"69036\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/12\/LP-Casino-Leader-Price-1.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/12\/LP-Casino-Leader-Price-1.jpg 800w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/12\/LP-Casino-Leader-Price-1-300x164.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/12\/LP-Casino-Leader-Price-1-768x420.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>(<strong>mis \u00e0 jour<\/strong>) Pas de caisses classiques, des prix glissants, pas de prospectus et seulement 2 000 r\u00e9f\u00e9rences. La formule discount fran\u00e7aise <strong>Leader Price<\/strong> fait son retour en tant que <strong>LP<\/strong>, avec un concept radicalement nouveau.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ni prospectus ni marques<\/h2>\n\n\n\n<p>Leader Price revient sous une nouvelle forme : <strong>Casino<\/strong>, le propri\u00e9taire de la marque, teste le magasin concept LP \u00e0 Normanville, en France, dans l&rsquo;un des derniers supermarch\u00e9s Leader Price. En 2020, Casino a vendu 545 magasins de la formule discount et trois entrep\u00f4ts au rival Aldi. Il ne restait au groupe que quelques magasins et les droits de la marque.<\/p>\n\n\n\n<p>Avec la forte inflation qui pousse les Fran\u00e7ais en masse dans les bras des discounters, <strong>Casino <\/strong>d\u00e9veloppe pourtant \u00e0 nouveau un r\u00e9seau de magasins discount. Il y a <a href=\"https:\/\/www.mieuxvivre-votreargent.fr\/vie-pratique\/2022\/03\/08\/lp-leader-price-teste-un-nouveau-concept-encore-moins-cher\/\" target=\"_blank\" rel=\"noreferrer noopener\">une place \u00e0 gagner dans le hard-discount<\/a> en France, d\u00e9clare le chef de projet Thibault Zitoun \u00e0 Mieux Vivre, avec un clin d&rsquo;\u0153il \u00e0 l&rsquo;arriv\u00e9e imminente du hard-discounter russe <strong>Mere<\/strong>. Cette arriv\u00e9e ne s&rsquo;est finalement pas faite, mais elle a permis d&rsquo;exposer les opportunit\u00e9s.<\/p>\n\n\n\n<p>\u00ab&nbsp;L&rsquo;id\u00e9e part d&rsquo;un constat : le le hard discount en France a fortement \u00e9volu\u00e9 vers le soft discount ; les marques de ce segment \u00e9voluant vers des concepts plus qualitatifs. La volont\u00e9 de Leader Price est de revenir \u00e0 l\u2019essentiel : un hard discount universel, simple, transparent, efficace et respectueux tant pour le producteur que le consommateur et le distributeur,&nbsp;\u00bb explique l&rsquo;agence de design <strong>Minale<\/strong>, qui a con\u00e7u la nouvelle enseigne.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les prix d\u00e9gressifs<\/h2>\n\n\n\n<p>Le supermarch\u00e9 LP de Normanville s&rsquo;\u00e9tend sur environ 650 m\u00b2 et s&rsquo;enorgueillit de prix in\u00e9galables, voire inf\u00e9rieurs ou au moins \u00e9gaux \u00e0 ceux de ses concurrents. Pour y parvenir, elle a d\u00fb r\u00e9duire le plus possible les co\u00fbts. Il n&rsquo;y a donc ni prospectus ni promotions, pratiquement pas de marques nationales (\u00e0 part Coca-Cola et les marques Ferrero) et un assortiment de seulement 2 000 articles. La gamme limit\u00e9e ne signifie pas seulement qu&rsquo;il faut moins d&rsquo;espace de stockage, mais aussi qu&rsquo;il y a moins de ruptures de stock, ce qui entra\u00eene des pertes de ventes et moins de rayons \u00e0 r\u00e9approvisionner.<\/p>\n\n\n\n<p>Innovants, en outre, sont les prix d\u00e9gressifs. Les clients peuvent acheter des produits \u00e0 la pi\u00e8ce, en cartons ou m\u00eame en palettes enti\u00e8res &#8211; les prix baissent en fonction du volume. Par exemple, un kilo de sucre en morceaux co\u00fbte 83 centimes, pour une bo\u00eete de six kilos vous payez 79 centimes d&rsquo;euro par kilo et pour une palette de 660 kilos le prix au kilo est de 75 centimes. Ainsi, les associations et les restaurateurs peuvent \u00e9galement s&rsquo;y rendre. Le syst\u00e8me semble fonctionner, puisque dix mois apr\u00e8s l&rsquo;ouverture du prototype de magasin, 10 % de son chiffre d&rsquo;affaires <a href=\"https:\/\/www.lemonde.fr\/economie\/article\/2022\/12\/13\/casino-relance-un-reseau-de-magasins-discount-sur-les-cendres-de-leader-price_6154167_3234.html\" target=\"_blank\" rel=\"noreferrer noopener\">provient de la vente de cartons<\/a>, rapporte Le Monde. <\/p>\n\n\n\n<p>Contrairement \u00e0 ce qui se passe habituellement, le parcours du client chez LP commence par la zone promotionnelle, se poursuit par les articles lourds et se termine par les produits frais. De toute fa\u00e7on, tous les produits sont expos\u00e9s sur des palettes, comme chez Mere. Il n&rsquo;y a pas non plus de caisses traditionnelles : les clients scannent leurs achats \u00e0 l&rsquo;aide d&rsquo;un scanner ou de leur smartphone, les laissent dans leur chariot &#8211; plus grand que la normale &#8211; \u00e0 la caisse et n&rsquo;ont plus qu&rsquo;\u00e0 transborder dans leur voiture.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">LP pour \u00ab&nbsp;Le Pouvoir&nbsp;\u00bb<\/h2>\n\n\n\n<p>Les affiches qui expliquent aux clients comment les prix des supermarch\u00e9s sont calcul\u00e9s sont \u00e9galement uniques. LP signifie aussi un peu \u00ab&nbsp;Le Pouvoir&nbsp;\u00bb,&nbsp;selon Minale : le concept \u00ab&nbsp;se doit de redonner le pouvoir au consommateur&nbsp;\u00bb. Le concept ne s&rsquo;adresse pas non plus uniquement aux personnes qui doivent faire des \u00e9conomies. LP distingue trois types de clients : les clients \u00ab contraints \u00e0 la sobri\u00e9t\u00e9 \u00bb, les \u00ab engag\u00e9s de la sobri\u00e9t\u00e9 \u00bb (qui cherchent \u00e0 lutter contre la surconsommation en achetant mieux) et les \u00ab d\u00e9simpliqu\u00e9s de la consommation \u00bb (revendiquant un style de vie plus simple).<\/p>\n\n\n\n<p>Bien qu&rsquo;il soit loin d&rsquo;\u00eatre certain que tous les \u00e9l\u00e9ments de ce magasin d&rsquo;essai seront retenus. Le concept est \u00e9valu\u00e9 chaque mois par un panel de consommateurs et, en fin de compte, ce sont les franchis\u00e9s qui choisissent s&rsquo;ils veulent aller de l&rsquo;avant avec le concept LP. Ce qu&rsquo;ils font, car au moins une douzaine de magasins seraient d\u00e9j\u00e0 pr\u00e9vues.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pas de caisses classiques, des prix glissants, pas de promotions et seulement 2 000 r\u00e9f\u00e9rences. La formule discount fran\u00e7aise Leader Price fait son retour en tant que LP, avec un concept radicalement nouveau.<\/p>\n","protected":false},"author":5,"featured_media":69053,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[1049],"people":[],"extra":[43],"company":[489,1048],"topic":[340,462,310],"region":[342],"class_list":["post-69001","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","tag-discount","extra-plus","company-casino","company-leader-price","topic-concept-de-magasin","topic-innovation","topic-ouverture-de-magasin","region-france"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Casino remet le &quot;hard&quot; dans le hard discount avec LP - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Pas de caisses, des prix glissants, pas de promotions et seulement 2 000 r\u00e9f\u00e9rences. La formule discount Leader Price fait son retour en tant que LP.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/casino-remet-le-hard-dans-le-hard-discount-avec-lp\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Casino remet le &quot;hard&quot; dans le hard discount avec LP - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Pas de caisses, des prix glissants, pas de promotions et seulement 2 000 r\u00e9f\u00e9rences. 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